Jodi Trusner Email & Phone Number

Port St Lucie And Indian River County

SE Region ranks #1 in sales company-wide month-over-month with over 35% of total company sales. • Liaison to land acquisition department to facilitate the procurement of scattered lots. • Coordinated growth of division from 5 models to 8, as well as recruiting 7 employees, bringing total staff to 13. • Monitor release of home-sites, manage new community strategy, pricing, community options and features. • Review pricing and make adjustments for aging inventory. • Develop sales department budget, determine appropriate staffing levels and identify ideal marketing expenditures for communities with an average sales price of $250K. • Communicate with executive team, participate in finance and strategy meetings and prepare monthly sales presentations. • Conduct Competitive Price Analysis to ensure proper positioning in each community. • Collaborate with preferred lenders to ensure capture rate is met or exceeded and that finance programs and incentives are competitive and support sales objectives. • Review and approve all deals to ensure sales objectives are met. • Conduct ongoing training and performance evaluations. • Build and maintain Realtor® relations to establish strong ties between sales team and Realtor® community along with participation in MLS.

Northern Virginia

Keeping my license in Virginia and keeping in contact with agents, friends and family to receive and provide referrals! Specializing in foreclosures and short sales. NAR's Short Sales and Foreclosure Resource (SFR) Certification. 2010 Director's Club Member. 2011, 2012, 2013 Executive Club. Expertise in New Home Construction.

Managed a sales area comprised of single family homes, condominiums and town home communities. Collaborated in the creation of and coordinated the execution of all division marketing efforts. Established compensation programs, conducted performance evaluations, established quarterly sales goals and held strategy sessions with sales counselors to achieve them.

Developed the Sales Team Motivational Training Program for Sales Representatives and Managers in the Washington DC, Raleigh NC and Atlanta GA divisions. Conducted all Company Wide Sales Training in each division monthly. Developed and managed a program which maintains current competitive analysis in each market. Created and audited all Sales Incentive Programs to motivate Sales Representative and maintain focus on achieving sales goals. Monitored the content of the Corporate Wedsite and expedited any changes. Managed outside vendors. Assisted in the development of Marketing Campaigns to increase sales volume.

Northern Virginia

• Managed a Sales Area spanning all of Northern Virginia. Comprised of 2 Single Family and 1 Town Home Community in Winchester, 3 Single Family and 1 Town Home Community in Fredericksburg, and 1 Condominium Community in Fairfax• Managed, as direct reports, 10 Sales Counselors, 2 Sales Trainees, and 2 Departmental Administrators.• Facilitate and Conducted the “Manager’s Kick-Off” Meetings, which establish the Positioning, Amenity Level, Architecture, and Option Matrix, for each Community.• Facilitate and Conducted weekly “Manager Field Meeting”, which is a comprehensive audit of the Sales and Production Activities in each Community.• Coordinated the “Frontline Kick-Off” Meetings, which are intended to provide, the Sales Counselor and Homebuilding Supervisor, a clear understanding of how each Community is to be Sold and Built. • Conducted Interviews and Establish Compensation Programs for all new Sales Counselors.• Conducted all Performance Evaluations, Counseling Sessions, and Probationary Conferences for direct reports.• Established all Quarterly Sales Goals and Conducted Strategy Sessions with Sales Counselors to achieve them.• Performed “Coaches Corner” Mentoring Sessions with Sales Counselors. • Created and Audit Model Home and Sales Office Operating Budgets to control Fixed Cost• Established Lot Premiums and Community Sales Sequence to meet the Division Sales Goals.• Conducted Competitive Price Analysis Studies to insure proper positioning in each community.• Responsible to Develop and Maintain Processes that insure Timely Settlements and Outstanding Customer Relations.• Chairperson: Warranty and Quality Assurance Committee• Division Events Planner: plan annual Holiday Party, annual Production/Sales Team-Building party, and all Departmental Motivational Events.

Northern Virginia

• Manage, as Direct Reports, 12 Sales Counselors, 8 Trainees, and 2 Administrators on marketing activities• Direct Internet Sales Coordinator, manage internet leads• Creative Director for all ad campaigns, targeting appropriate buyer profile for each community• Create and Audit marketing budget • Manage Ad Agency • Oversee the development and production of all sales and marketing brochure materials, Division’s ryland.com web page, floor plans, and Sales Counselors flyers prior to distribution ensuring compliance with Corporate Branding policies and Federal Housing guidelines • Oversee design and installation of all Sales Centers to ensure conformity to Ryland Branding guidelines.• Supervise the installation of on-site sales trailers to include site plan review/placement of trailer, ADA guideline, utilities, landscape and parking lot, decorating and branding.• Responsible for the selection of options in models, model merchandising and coordination with production supervisors and the design professionals• Active Member of Finest for Family Living since 2002 and have served on the Public Relations committee since 2003

Northern Virginia

• Finalist in the Sales Achievement Category New Homes Sales $180,000-$225,000--MAME, 2000• Top Gun Award: Sales Representative, 2000• Sales volume in 2000 $16,839,169 with 76 Homes Sold, selling Single Family, Townhomes and Condos• Sales volume in 2001 $16,272,761 with 50.5 Homes Sold, selling Single Family and Townhomes• Customer Satisfaction Ratings above 90% as well as Sales Representative of the Month Awards: 2000, 2001, and 2002

Northern Virginia

• Rookie of the Year, Northern Virginia, 1997• Burgundy Club Recipient, 1998 (Top 10% of the entire Sales Force)• Top Selling Sales Representative, Northern VA Division in 1998, with volume of $11,000,000 and 43 sales• Customer Service Rating above 90%--1997, 1998, 1999• Taught sales training at the Regional level, 1998-99 and trained all sales trainees in division, 1997-1999