Jodi A. Hughes, Cpm Email & Phone Number

• Scope: Product owner responsible for defining and driving the product roadmap and creating a cohesive user experience across all digital platforms for the Association.
• Led the launch and design of a new website resulting in a 2.1M increase in page views and 130K increase in users year over year.
• Championed the creation of an online, searchable training catalog resulting in a year over year increase of 372K visitors to the Association’s training content.
• Implemented a video… Show more Scope: Product owner responsible for defining and driving the product roadmap and creating a cohesive user experience across all digital platforms for the Association.
• Implemented a video platform, enabling the Associations recorded webinar content to be more visible and accessible to users. Show less

Fairfax, VA

• Produced and managed 12 annual global trade shows.
• Designed, executed and communicated a consistent brand presence at global trade shows.
• Increased membership and participation in global education programs by 15%.
• Negotiated vendor contracts for stand build and catering.
• Managed all aspects of logistics for trade show presence including: setting timelines for stand design, production of graphics, arranging audio/video, advertising and promotions, logistics, and managing… Show more
• Managed all aspects of logistics for trade show presence including: setting timelines for stand design, production of graphics, arranging audio/video, advertising and promotions, logistics, and managing the production.

Berkeley, CA

• Managed multiple multi-million annual budgets ($5.2 M marketing and $1.2M trade shows).
• Managed direct reports across global cross-functional PR, Web, Creative, Marketing and Trade show teams.
• Planned and managed VIP customer experiences, complex product launches, and corporate events, both domestic and international.
• Managed external creative agency.
• Illustrative Clients: Disney, Royal Caribbean, Celebrity Cruises, Holland America, Jazz at Lincoln Center, Royal Albert… Show more
• Illustrative Clients: Disney, Royal Caribbean, Celebrity Cruises, Holland America, Jazz at Lincoln Center, Royal Albert Hall; and Sound Representatives for Metallica, Michael Bublé, & Celine Dion. Show less

Berkeley, CA

• Headed complex product launch that involved managing in-house creative services team, setting timelines and managing web and collateral development, advertising, presentation material, and planning live product demos —.
• Strategized and led digital campaign (promotion of product teaser videos) capturing 1,000+ sales leads, along with increased website traffic and social media buzz.
• Planned and executed 12-20 global on-budget trade shows and events… Show more
• Planned and executed 12-20 global on-budget trade shows and events annually, generating an average 250 sales leads per show.
• Handled inside-out details of high profile VIP customer experiences at the Montreal Jazz Festival, Montreux Jazz Festival and the Telluride Film Festival that led to new long-term Meyer Sound business customer.
• Navigated a cross-functional, geographically-dispersed environment, developed and produced a video and presentation material for the U.S.’s largest trade show demo room. Ignited show buzz showcased by 200+ sales leads.

Berkeley, CA

• Implemented project management tool that enabled shared knowledge/efficiency.
• Managed trade shows worldwide (Amsterdam, Beijing, Shanghai, Frankfurt, Dubai, London, Sydney, Mexico City, New York City, Las Vegas, Orlando, San Francisco), including planning meetings, promotions, logistics, venues.
• Managed operations for 150+ page product catalog.

Sierra Madre, CA

LCS, a manufacturer of multichannel digital audio mixing and processing products and electronic acoustic enhancement, was acquired by Meyer Sound 11/2005. After early administrative support successes with LCS (1998-2004): Promoted to manage customer / trade show events and advertising/marketing for high-profile, narrow-market niche. ► Orchestrated trade.

Niteroi, Brazil