Jodi Cohen Email & Phone Number

Denver, Nc, Us

Us

Strategic Communications & Crisis Management : Lead the development and execution of copywriting, editing, and crisis communications strategies. Manage global crisis planning and response to ensure readiness and derive actionable insights.Media & Public Relations : Utilize extensive journalism background to implement PR strategies, enhancing media profiles and managing public relations with Tier 1 and trade media.Integrated Social Media & Marketing Strategies : Develop and execute content and channel strategies for lead nurturing, brand awareness, and education. Conduct market research to optimize marketing efforts.

Charlotte, Nc, Us

- Directed global marketing and branding strategies, using multimedia storytelling to enhance brand visibility and drive growth for a $1.5B division.- Achieved superior ROI by optimizing cross-channel communications and executing cohesive go-to-market strategies.- Leveraged advanced technologies to craft compelling brand narratives and deliver integrated multichannel campaigns.Position eliminated due to a significant workforce reduction.

Schenectady, New York, Us

- Spearheaded global marketing initiatives, resulting in a dramatic sales increase from $38M to $799M with a comprehensive branding strategy.- Provided expert leadership in crisis communications, preserving and enhancing the company's reputation during critical periods.- Developed impactful communication strategies and cultivated strong stakeholder relationships to boost brand visibility and sales growth.

Pratteln, Basel-Country, Ch

- Led global marketing efforts across digital platforms and events, driving sales growth from $38M to $799M with a strategic branding framework.- Delivered strategic counsel in crisis communications, enhancing the company's reputation during challenging times.- Fostered stakeholder relationships and crafted communication strategies to significantly boost brand exposure and sales growth.

Germantown, Maryland, Us

• Crafted and implemented comprehensive communications strategies that integrated events, digital and social media, videos, and collateral, exemplified by the successful launch of GMO mosquitoes designed to combat mosquito-borne diseases.• Led a global team of communications professionals to enhance brand awareness, support sales initiatives, and strengthen stakeholder relationships, demonstrating a clear vision and effective leadership.• Collaborated cross-functionally with Business Unit leaders to develop compelling key narratives across multiple channels, effectively educating stakeholders about the company's mission, strategies, products, services, and culture.

Leverkusen, North Rhine-Westphalia, De

• Crafted and implemented global stakeholder engagement and outreach strategies, elevating brand visibility across multiple channels.• Successfully spearheaded a high-performing team in reinvigorating thought leadership content for the global seeds market.• Functioned as the company's event ambassador, forging valuable connections with industry, government, NGOs, and community organizations.

Leverkusen, North Rhine-Westphalia, De

• Managed global marketing, events, and digital media for the $5B seeds division, ensuring impactful outreach.• Collaborated across functions to assess the impact of marketing and communications as a Market Acceptance Leadership team member.• Led a high-performing team, effectively uniting marketing, and communications efforts to achieve strategic objectives.

Greenwich, Ct, Us

Director of US Marketing & Communications, Cegedim Marketing Communications Consultant, Zoetis (Pfizer Animal Health) Director, North American Marketing Communications & Events, Dun & BradstreetGlobal Director, Media, & Public Relations, BearingPoint

Basel, Baselstadt, Ch

• Led the strategic development, management, and execution of global marketing communications for the transdermal women's health portfolio, driving innovation and brand differentiation in the marketplace.• Directed the global launch of a groundbreaking product, resulting in significant market expansion, substantial revenue growth, and strengthened customer engagement through targeted strategies.• Co-managed a diverse team of 12 country communication leads, cultivating collaboration with agencies, vendors, and contractors to ensure the flawless execution of complex communication initiatives.