Jodi Bourne Email & Phone Number

I help vacation rental owners, property managers and tourism brands build marketing strategies to grow their business and book direct. I build vacation rental booking websites, provide private vacation rental consulting, group and private training, online learning courses and help owners build and implement strategies that drive traffic to your booking website.

Strategic digital marketing, content marketing, traffic acquisition specialist and WordPress designer. I help small business owners in retail, service, and tourism industries create and implement marketing strategies that help build their online presence to compete in local markets. I create ideas and plans and lead their team in bringing the ideas to reality to enhance their image and social reach. Some former clients: Seriously Simple Marketing/ Measurement Marketing, Heart of Texas Getaways, Buffalo Bend Cabins, Canyon Peaks Cottages, Texas Music Theater, The Med Spa Wimberley, Ray Wylie Hubbard, Tour Wimberley, Texas Hill Country Vacations, Gibson Realty, HearsayPR

Austin, Tx, Us

Helped manage the daily marketing activities for a leading analytics and optimizations agency in the direct response marketing niche. I created strategies and implementation of sales funnels - using Facebook advertising, lead magnets, email marketing campaigns, and other traffic acquisition strategies to grow sales of membership programs and courses. As an accounts manager, I worked with other direct response and online publishing companies using data sources such as Google Analytics, Clickbank reports, Webinarjam to build and optimize sales funnels to increase traffic and leads.

Planned, implemented and led a team to re-brand, market and enhance ticket sales and bar revenue at the Texas Music Theater - a music venue in San Marcos, Texas, placing the venue as a popular music destination for local music fans and a state and national tourist destination. * Led events, marketing and sales team to strategize and implement marketing and communications plans* Conducted SWOT Analysis to determine marketing weaknesses and strengths * Directed agency re-brand - hired graphic artists to create new logo and led re-brand through the organization. * Created and managed budgets for all events and campaigns * Scheduled and bought media in multiple platforms* Managed new website design and daily website maintenance * Designed and/or led design of all marketing materials - event posters, web graphics, etc. * Managed and created content for social media* Analyzed and reported marketing and advertising accomplishments to partners* Co-managed and oversaw concert and event logistics, security, staffing, ticketing, marketing, and day-of-show management. * Worked with other businesses and hotels to promote tourism throughout the area* Worked with the San Marcos CVB to promote San Marcos as a tourist destination* Directed a positive public relations campaign to garner state and national media attention.(national magazines, music magazines, and syndicated television show)

Coordinated the promotion of the mission, goals, programs and events of a large, multi-program, internationally-recognized, Domestic Violence and Sexual Assault Center. Worked with a team to develop and implement marketing, public relations and digital marketing strategies. Created and managed social media sites; served as website content writer and site manager; wrote and disseminated press releases; led a proactive PR campaign and coordinated media interviews and stories; designed and oversaw printing of brochures, mailers, fact sheets, newsletters; designed print ads for use on Billboards, magazines, etc. Wrote op-eds, talking points, donor letters, etc. Assisted in creation and implementation of agency re-brand and identity change in 2009-2010. Led the marketing of large fundraising event in 2010 - Celebration with national speaker - Olympia Dukakis which raised more than $250,000 in funds. Promoted from part time Communications Assistant to full time Communications Coordinator to full time Marketing & Communications Coordinator.

Assisted media director with duties to promote the museum including writing articles for newsletter and university newspaper, press releases and PSA's.Assisted development director with duties to raise funds for development of the museum-researched potential donors, sent thank you notes, explored new means of communicating with donors.

Leader of a team of four to develop and implement a PR strategy for the city of Austin Waste Water Dept.; campaign won Golden Quill Award 2007. Managed account with the city of Austin, including budget.Helped create collateral pieces for campaign including informational brochure and direct mail inserts. Conducted topical and market research including surveys and focus groups to analyze and improve upon past marketing efforts. Wrote press release, talking points, media alerts and pitched stories to media.

Austin, Tx, Us

Helped promote the mission and programs of the food bank to the public. Wrote and edited press releases, website content and other agency documents. Created and sent advertisements. Updated media contacts database, kept media archives, conducted research and represented the food bank at volunteer fairs and events.

San Marcos, Tx, Us

Responsible for buying, merchandising and selling inventory for large university Bookstore. Designed Logo products for resale. Created flyers, brochures and advertisements to promote sales, events and programs. Planned large scale events. Managed a team of sales assistants and merchandisers.

Bachelor Of Arts (Ba), Mass Communications - Public Relations

General, Honors