Responsible for leading communication and content initiatives, as well as supporting general marketing initiatives, including copywriting for internal parent communications and external advertising. Key contributions include:- Assisting in executing marketing campaigns across various mediums (print, outdoor, events, brochures, banners, collateral, digital media, and social media).- Creating, writing and managing engaging content for the school's social media, email campaigns, and print advertising materials, online and offline articles, outdoor advertising materials and other marketing collateral. - Working with video editors to execute video content for multi-platform use.- Collaborating with the headmaster, teachers, and admin staff to gather relevant content for the weekly school newsletter. Writing, designing, and managing distribution.- Composing and distributing critical communications, including school closure notices during typhoon situations.- Crafting informative articles for the school's WeChat account.- Ensuring consistency in tone, style, and messaging across marketing channels.- Collaborating with SEO agencies to optimise website content for improved online visibility.- Managing content calendar for timely delivery aligned with key events.- Coordinating with external vendors for visually appealing content creation.- Engaging with faculty, students, and alumni to gather testimonials and success stories.

- Developed and implemented content marketing strategies for various platforms- Created and edited content for websites, blogs, social media, email marketing campaigns, and other digital channels- Conducted research on industry trends and topics to develop relevant and engaging content- Collaborated with other members of the marketing team to ensure consistency and quality across all channels- Led content planning and scheduling to ensure timely delivery of materials- Adapted the tone and style of content to fit different target audiences and platforms- Ensured all content was optimised for search engines and followed best practices for online content creation- Measured and analysed the success of content campaigns and made recommendations for improvement- Managed freelance writers and other contributors to ensure timely delivery of assignments- Developed and maintained a content calendar to keep track of upcoming projects and deadlines

- Wrote and edited copy for websites, blogs, social media, and marketing campaigns for a variety of clients including RCL Foods and The Foschini Group.- Developed and implemented content marketing strategies for various platforms- Researched target audience and industry trends to create engaging content- Collaborated with team members to align content with brand messaging- Managed content calendars and met deadlines for timely delivery- Conducted content audits to evaluate performance and identify improvements on social media pages and websites- Coordinated with designers and other vendors for visual content creation- Monitored content metrics and provided performance reports when required

- Developed marketing strategies in a start-up environment- Organised promotional events- Reviewed marketing campaigns for weaknesses and developed solutions with budget constraints- Analysed website conversion rates and effectiveness of promotions to determine what drives salesManaged social media strategy, content creation, and advertising- Identified potential new markets and created a plan to enter the market- Partnered with product development to estimate product demand- Brainstormed fresh advertising ideas with senior management- Developed hypothetical solutions to address problems, including a/b testing- Prioritising experiments and evaluating results- Creating content and communication strategies for social media - Deriving email marketing strategies

- Managed the client relationship through communication, problem-solving, and responding to requests- Took client communication briefs, drafted creative briefs and briefed creative teams- Presented and sold creative work to clients- Ensured that project deadlines and budgets were met, communicating and seeking approval of any changes to these- Kept the team and the client up to date with useful knowledge- Maintained accurate records of meetings, decisions, and next actions- Worked with Finance to limit write-offs, bill clients accurately, chase unpaid invoices, and do reconciliationsClients/Brands:- Sanlam (Sanlam Group, Sanlam Private Wealth, Sanlam Investments, Sanlam Reality)- Coty/Indigo Brands (Exclamation, Rimmel, Gravity)