Jodi Bransby Email & Phone Number

Hong Kong

Hong Kong Sar

Responsible for leading communication and content initiatives, as well as supporting general marketing initiatives, including copywriting for internal parent communications and external advertising. Key contributions include:- Assisting in executing marketing campaigns across various mediums (print, outdoor, events, brochures, banners, collateral, digital media, and social media).- Creating, writing and managing engaging content for the school's social media, email campaigns, and print advertising materials, online and offline articles, outdoor advertising materials and other marketing collateral. - Working with video editors to execute video content for multi-platform use.- Collaborating with the headmaster, teachers, and admin staff to gather relevant content for the weekly school newsletter. Writing, designing, and managing distribution.- Composing and distributing critical communications, including school closure notices during typhoon situations.- Crafting informative articles for the school's WeChat account.- Ensuring consistency in tone, style, and messaging across marketing channels.- Collaborating with SEO agencies to optimise website content for improved online visibility.- Managing content calendar for timely delivery aligned with key events.- Coordinating with external vendors for visually appealing content creation.- Engaging with faculty, students, and alumni to gather testimonials and success stories.

London, England, United Kingdom

- Developed and implemented content marketing strategies for various platforms- Created and edited content for websites, blogs, social media, email marketing campaigns, and other digital channels- Conducted research on industry trends and topics to develop relevant and engaging content- Collaborated with other members of the marketing team to ensure consistency and quality across all channels- Led content planning and scheduling to ensure timely delivery of materials- Adapted the tone and style of content to fit different target audiences and platforms- Ensured all content was optimised for search engines and followed best practices for online content creation- Measured and analysed the success of content campaigns and made recommendations for improvement- Managed freelance writers and other contributors to ensure timely delivery of assignments- Developed and maintained a content calendar to keep track of upcoming projects and deadlines

Durban, Kwazulu-Natal, South Africa

- Wrote and edited copy for websites, blogs, social media, and marketing campaigns for a variety of clients including RCL Foods and The Foschini Group.- Developed and implemented content marketing strategies for various platforms- Researched target audience and industry trends to create engaging content- Collaborated with team members to align content with brand messaging- Managed content calendars and met deadlines for timely delivery- Conducted content audits to evaluate performance and identify improvements on social media pages and websites- Coordinated with designers and other vendors for visual content creation- Monitored content metrics and provided performance reports when required

Cape Town Area, South Africa

- Developed marketing strategies in a start-up environment- Organised promotional events- Reviewed marketing campaigns for weaknesses and developed solutions with budget constraints- Analysed website conversion rates and effectiveness of promotions to determine what drives salesManaged social media strategy, content creation, and advertising- Identified potential new markets and created a plan to enter the market- Partnered with product development to estimate product demand- Brainstormed fresh advertising ideas with senior management- Developed hypothetical solutions to address problems, including a/b testing- Prioritising experiments and evaluating results- Creating content and communication strategies for social media - Deriving email marketing strategies

Cape Town, Western Cape, South Africa

- Managed the client relationship through communication, problem-solving, and responding to requests- Took client communication briefs, drafted creative briefs and briefed creative teams- Presented and sold creative work to clients- Ensured that project deadlines and budgets were met, communicating and seeking approval of any changes to these- Kept the team and the client up to date with useful knowledge- Maintained accurate records of meetings, decisions, and next actions- Worked with Finance to limit write-offs, bill clients accurately, chase unpaid invoices, and do reconciliationsClients/Brands:- Sanlam (Sanlam Group, Sanlam Private Wealth, Sanlam Investments, Sanlam Reality)- Coty/Indigo Brands (Exclamation, Rimmel, Gravity)

Cape Town Area, South Africa

Bachelor Of Arts (B.A.) Specialising In Media & Online Media Production, Digital Communication And Media/Multimedia, Above 70% Aggregate

Activities and Societies: Operations Manager at Varsity Newspaper (2011), Talk show host at UCT Radio (2011/2012), Glendower Residence.

Postgrad Diploma In Marketing & Advertising Communications Management

Activities and Societies: Valedictory speaker at graduation voted for by classmates.

National Senior Certificate (Ieb)

Activities and Societies: Prefect, House Captain, Computer Monitress, Archives Committee, House Play Director, Stage Manager, Hockey

Over 90% Aggregate, Dux Award

Activities and Societies: Prefect, House Captain, Choir, Hockey, Netball

Integrative Nutrition Health Coach, Health And Wellness, General

Education record