Worked with stakeholders on brand vision and development primarily for employee experience, including communications workflows, content, creative visions, and design. Drove all corporate branding focused on positioning, brand standards, and internal and external brand voice. Developed and implemented diverse communications and channels of distribution aimed at creating employee engagement supporting company goals, brand awareness, and culture.✓ Partnered with department heads/stakeholders on content and design graphics to support company initiatives, including weekly newsletters, emails, and company digital media.✓ Internal communication strategies and execution for 250+ dental practices.✓ Extended CRM platform from patient messaging to employee texting for real-time, easily accessible communication.✓ Launched and managed content on new app-based mobile internal communications platform (Slack / Staffbase)✓ Brand and reputation manager on external platforms.✓ Developed and managed new internal communications plans creating and integrating new channels and processes for employee communications.✓ Managed content and execution of social media strategy.✓ Developed diversity, equity, and inclusion (DEI) communications program.✓ Improved SharePoint intranet platform, creating "info hub" as one-source for internal communications.✓ COVID-19 crisis communications used by practices, corporate office, clinical teams, and other dental industry professionals.✓ Supported Business Development (B2B) with new dental affiliates - webpages, email campaigns, direct mail, paid social media, pitch kits.✓ Led employee education and fundraising campaign for breast cancer awareness every October.

Partnered with shopping center marketing managers and corporate marketing leaders to establish contract expectations, discuss timelines , marketing, and operations logistics. Internally collaborated with operations leaders and merchandising team members client needs, logistics, inventory, staffing, hours of operation, etc. Collaborated with employees playing Santa during holidays to prepare and coach them for media interviews (newspapers, radio, TV). Monitored and reported revenue against projections and KPIs communicating to clients and adjusting strategy.✓ Led account services for portfolio of 90+ shopping centers in US and Canada. ✓ Liaison between shopping center clients with national Autism Speaks organization leading company's sensory friendly events at participating locations within the entire company portfolio.✓ Generated media stories leveraging the fictional celebrity of holiday characters, ensuring character brand authenticity through national TV coverage and print publications. Coached Santa Claus characters for interviews.

Directed field communications supporting corporate and franchise stores. Content featured informative, instructional, motivational, and corporate messaging to inform, engage, and educate store and corporate employees; including C-suite messages, operations execution, product launches, business performance, employee recognition, and marketing promotions. Created brand guidelines and marketing toolbox to guide local marketing and advertising needs for franchise owners. Served as editor-in-chief of new monthly employee magazine to inform on the company happenings, employee spotlights, new product launch info, C-Suite spotlights, and vendor advertisements, and created and managed new weekly digital newsletter. Managed Communications Manager, Communications Specialist, and Graphic Designer on daily duties and projects.✓ Directed strategy development and managed execution for all internal field communications supporting over 3,000 retail stores.✓ Led annual GNC Global Conference as Event Director and Project Planner hosting 2K+ attendees with $2.6M event budget, directing event strategy/agenda, agenda, creative vision, marketing support, and contracts. ✓ Onboarded and directed training program for 50 new franchise store owners.

Directed marketing programs and events, advertising campaigns, and public relations efforts to increase sales and traffic at a major shopping center in the Greater Pittsburgh area. Partnered with outside contractors/vendors on center projects, media contacts for stories, and served as lead communicator with store managers. Cultivated strategic relationships with media resources to create ongoing public relations opportunities. Interviewed as a retail industry though leader and spokesperson for news stories, making 5 appearances on Pittsburgh Today Live (CBS). Established and executed calendar for events, including fashion shows, fundraisers, concerts, grand openings, customer loyalty events, children's shows, and Thanksgiving weekend sales promotions.✓ Supervised and supported Operations Manager, Administrative Assistant, Maintenance Manager, and Security Manager along with 20 indirect reports. ✓ Awarded the company “2012 Rookie of the Year” award within 7 months of being hired. ✓ Directed all go-to-market programs, branding, and advertising tactics, including email blasts, social media, direct mail, newspaper, billboards, TV, radio, and on-site marketing collateral.✓ Developed relationships with 80+ store managers to liaison for all on-site communications and facilities management. ✓ Implemented methods to increase value of the asset, stabilize and drive rent from stores, secure additional rent if they hit/exceeded their annual sales goals, and have great sales performance to show prospective tenants that the shopping center is successful.✓ Generated $15 - $30k annually in value-added newspaper, digital, and TV publicity.

Increasing roles of responsibilities throughout tenure.