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A revenue-focused CMO and global sales strategy executive.With over 20 years of experience in marketing, I have led the charge for revenue growth, thought leadership, and market expansion at ad tech start-ups, global brands, and SaaS companies. Throughout my career, I have overseen the entire marketing funnel, from developing impactful positioning and go-to-market strategies to producing sales and product marketing materials that drive revenue and build brand equity. My passion for driving results extends beyond traditional marketing. I have successfully developed marketing strategies in diverse international markets, leveraging cultural nuances and local insights to maximize success. Additionally, I have built high-performing marketing teams from the ground up, fostering a collaborative and results-driven culture.As the CMO at Budderfly, I am at the forefront of the cleantech revolution, driving innovation in sustainable energy efficiency solutions. Alongside our dedicated team, we assist businesses in reducing energy consumption and costs while achieving their sustainability goals. Through our innovative solutions and comprehensive energy management approach, we have a significant impact on both the bottom line and the carbon footprint.I am driven by a commitment to delivering tangible results and helping organizations thrive in an ever-evolving marketplace.
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Chief Marketing OfficerBudderfly Mar 2022 - PresentShelton, Connecticut, UsBudderfly is disrupting the energy industry by leading the digital transformation of energy management and consumption conservation through its unique Energy Management Solution. With no cost to its customers, Budderfly implements proprietary energy intelligence software, energy efficiency solutions such as LED lights, HVAC replacements and upgrades, refrigeration controls and monitoring, options for comprehensive maintenance, and much more, that span over 20 savings categories. Budderfly Facility SmartGrid is a network of patented IoT devices that meter, control and report on all elements of energy use. Budderfly’s solution optimizes energy usage at the point of consumption within each facility across the enterprise. Budderfly’s ongoing services and proactive maintenance ensure that a building’s energy infrastructure never becomes outdated. The result is significant, immediate, and progressive energy expense savings, upgraded facilities, and a reduced carbon footprint for its client facilities. -
Chief Marketing OfficerPenthera Jun 2019 - Mar 2022New York, New York, UsWe are on a mission to transform the mobile video viewing experience for consumers worldwide.Penthera is a global SaaS company that offers a suite of streaming solutions to OTT providers to improve the video experience for their users. Our technology helps eliminate last-mile streaming issues, such as buffering and low video quality, to reduce stream abandonment and churn. Backed by Liberty Global Ventures and Marc Rowan, CEO of Apollo Global Management, we are the global leader in video downloading technology. Our software is installed in millions of devices in six continents and is protected by a portfolio of U.S. patents.Current clients include A&E, AMC, Beach Body, BritBox, Fox, Gaia, Globo, HBO Europe, Liberty Global, OSN, Paramount Plus, Red Bull, ROW8, Showtime, Starz, and more... -
Svp Marketing & Client ServicesPenthera Mar 2018 - Jun 2019New York, New York, Us -
Strategic AdvisorFotobom Media Inc. Mar 2018 - Mar 2019San Francisco, California, Us -
Svp Sales & MarketingFotobom Media Inc. Apr 2017 - Feb 2018San Francisco, California, UsContent for Messaging Platform -
Svp, MarketingWme | Img And Agt International Apr 2016 - Apr 2017HEED, a joint venture between WME | IMG and AGT International, is an event platform-based company that connects consumers, influencers and brands through Social IoT.
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Svp, Sales Strategy, Account Management & MarketingVisible Measures Jul 2011 - May 2015Boston, Ma, Us- Executive Team Member that meets with CEO, CFO & other key executives weekly to discuss and strategize company direction and decisions at a high level. Works closely with CRO on all sales led initiatives.- Oversees Marketing including PR, Event marketing, Product marketing & content marketing - Develops brand positioning and messaging to brand marketers and advertising agencies- Creates strategic packages to sell in market- Provides insights to clients on branded video content and viewership trends- Responsible for sales packages and customized solutions- Provides tracking of all sales activity and pipeline to CRO to direct sales efforts and seasonality of brands planning and spending- Manages team of Account Managers which are made up of analysts, media strategists and client service specialists to bring innovative solutions that build client relationships and grow revenue. -
Vp, Sales Strategy, Account Management & MarketingVisible Measures Jan 2013 - Aug 2014Boston, Ma, Us-Manage a team of 15 people comprised of sales strategists, marketing professionals, product,event and content marketers. -Responsible for driving sales strategy across the company through innovative solutions and product mixes that meet the demands of clients-Create stories and work with team to produce the following sales and marketing materials to drive revenue and awareness of VM: pitch decks, case studies, product marketing materials, event marketing materials, competitive insights. newsletters,speaking engagements, webinar content-Liaise between product and sales to provide ongoing feedback from the field-Work collaboratively with Prod/Eng, Ad Ops, Client Services, Analytics & Biz Dev to drive business goals. -
Vp, Campaign StrategyVisible Measures Jul 2011 - Jan 2013Boston, Ma, Us--Lead team of 13 people ( all former agency folks) in creation of all sales materials for first time meetings, pitch materials, case studies, RFP/proposal development, competitive, key category insights on brand, analysis of campaign data, development of webinar content, Marketing presentations, etc.-Create innovative solutions for sales to go to market by analyzing key viewing trends and understanding social video behaviors to maximize revenue-Partner with 3rd party solutions to drive incremental revenue and increase average deal size for overall package and positioning to clients-Assist in client development and strategic solutions across sales for Media Agencies and Development of positioning, story and insights to Brand Marketers, creative agencies and key stakeholders-focus on pipeline of activity and revenue generating ideas-As a result of teams efforts, increased closing rate significantly across RFP volume -
Vp, Account DirectorMedia Contacts ( Havas Worldwide) Sep 2005 - Jul 2011New York, Ny, UsManaged Global Clients Digital Media Strategy, Oversaw Planning & Buying for clients, provided analysis and reporting across integrated media campaigns.( Key clients: Hershey's, Boehringer Engelheim, Claritin, Reckitt Benckiser, ExxonMobil, NYSE Euronext etc.)- Expertise in Buying/Online Video and developing digital strategies for global clientsAccomplishments:- Vonage--First direct response campaign of its kind 100% online. Managed $200MM annual media budget - Reckitt Benckiser --shifted $20MM across entire portfolio of brands to OLV as a result of our local test results and GRP model- ExxonMobil--developed integrated content marketing strategy to shift brand perception using new innovative formats and video- NYSE Euronext- created new unit to drive massive awareness and increased brand lift- Managed planning/buying team of 8+ across digital, mobile, search and analytics- Developed winning new business pitch for global client. -
Business Development ManagerAd Pepper Media Sep 2004 - Sep 2006Nürnberg, Bayern, De-First US employee hired to build our network of US publishers.-Responsible for development of strategy and execution of Publisher relationships/network/contract negotiation, etc. -
DirectorMarket Resource Partners 2003 - 2004Philadelphia, Pennsylvania, Us- Executed marketing campaigns for software and technology service firms and Fortune 500 companies. - Managed a sales force and Account Mgmt team including training on technology services and products.- Helped to develop fee structure and pricing. -
International Sales ManagerCiao 2000 - 2002Munich, Bavaria, De- Designed strategy and deal structure for a market research product for the largest European consumer portal representing 50% of total revenues. -
Regional SalesFood.Com 1997 - 1999Chicago, Illinois, Us
Jodi Susman Skills
Jodi Susman Education Details
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University Of PittsburghPsychology
Frequently Asked Questions about Jodi Susman
What company does Jodi Susman work for?
Jodi Susman works for Budderfly
What is Jodi Susman's role at the current company?
Jodi Susman's current role is Chief Marketing Officer at Budderfly.
What is Jodi Susman's email address?
Jodi Susman's email address is jo****@****hoo.com
What is Jodi Susman's direct phone number?
Jodi Susman's direct phone number is +191730*****
What schools did Jodi Susman attend?
Jodi Susman attended University Of Pittsburgh.
What are some of Jodi Susman's interests?
Jodi Susman has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Environment, Education, Poverty Alleviation, Human Rights, Health.
What skills is Jodi Susman known for?
Jodi Susman has skills like Digital Strategy, Digital Media, Digital Marketing, Online Advertising, Media Planning, Advertising, Strategic Partnerships, Mobile Advertising, Mobile Marketing, Interactive Marketing, Media Buying, Analytics.
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