Jodie Blackbrough Email and Phone Number
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A senior brand and content marketing lead with over 12 years’ experience developing omnichannel communication strategies for the leisure market; from international luxury fashion brands to iconic British retailers. During my career I have gained a sound understanding of consumer behaviour across a broad commercial client base and nurtured a deep love for storytelling that encourages advocacy and creates loyalty. As a brand guardian, I enjoy the friction between art and commerce, and driving creativity to deliver against growth objectives and new business development.
Rosewood Hotel Group
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- rosewoodhotelgroup.com
- Employees:
- 10809
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Senior Director, Content, GlobalRosewood Hotel GroupLondon, Gb
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Head Of Content | Digital, Customer And StrategyHarrodsLondon, Gb -
Head Of Content | Digital, Customer & StrategyHarrods Apr 2018 - PresentLondon, GbLeading the broader application of content strategy and unification of our messages across all customer touchpoints including brand campaigns, creative strategy and the overarching direction of our channels to drive stronger engagement and advocacy.Key projects: Launch of H beauty (brand strategy, digital ad campaign and influencer network), TOV development for Harrods Rewards and Private Shopping, the development of new digital media partnership packages, an overhaul of global social media strategy across 12 accounts including the launch of Harrods and H beauty on TikTok and the development of several WeChat mini programs including a membership app for The Residence Shanghai – Harrods’ first private members club.
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Head Of Brand & Customer MarketingHarvey Nichols Jul 2017 - Mar 2018London, GbResponsible for the Brand Marketing, Digital Marketing (inc. Loyalty, CRM and Social), Editorial & Creative Services teams. -
Head Of Editorial & Creative ServicesHarvey Nichols Dec 2014 - Mar 2018London, GbLead and managed the Design, Copy, Production and Fashion teams within the Marketing & Creative department.
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Fashion EditorChloé Sep 2013 - Nov 2014Paris, Île-De-France, FrSenior editor responsible for defining the global editorial strategy and tone of voice for the Maison. Spearheaded the conception of its website relaunch and future Digital Flagship boutique. Launched #chloeGIRLS and the @chloe Instagram account which went on to become the brands most engaged social platform. -
Digital Content Manager (Strategy)Burberry Nov 2011 - Sep 2013London, GbCorporate manager responsible for digital content strategy across Burberry.com, mobile, email and retail theatre. Developed engaging online experiences around monthly themes and key brand initiatives including runway shows, music events and new product launches. Responsible for implementing a strategy to bring curated video content to global Burberry stores. -
Fashion EditorWgsn 2006 - Nov 2011London, GbSenior web editor responsible for attending the major international fashion weeks, filing show reviews for WGSN’s daily news service. This involved pulling together fast-response trend analysis on location and securing exclusive designer interviews through an extensive network of PR relations. Responsible for seasonal trend analysis covering men’s and womenswear, apparel, accessories and couture. Also part of the in-house consultancy team, writing and presenting bespoke retail strategy seminars for international clients. -
Associate Editor, Celebrity & BeautyWgsn 2006 - 2009London, GbExample editorial: red carpet reportage, celebrity trend trackers, beauty market analysis, investigative journalism, tradeshow coverage, pop culture trend analysis, advertising campaign reviews
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Assistant Editor, RetailWgsn 2004 - 2006London, GbExample editorial: photo journalism, city-specific retail guides, walk-the-store interviews, retail news beat, event coverage, visual merchandising trend reports
Jodie Blackbrough Skills
Jodie Blackbrough Education Details
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University For The Creative ArtsFashion Journalism
Frequently Asked Questions about Jodie Blackbrough
What company does Jodie Blackbrough work for?
Jodie Blackbrough works for Rosewood Hotel Group
What is Jodie Blackbrough's role at the current company?
Jodie Blackbrough's current role is Senior Director, Content, Global.
What is Jodie Blackbrough's email address?
Jodie Blackbrough's email address is jo****@****ods.com
What is Jodie Blackbrough's direct phone number?
Jodie Blackbrough's direct phone number is +4478268*****
What schools did Jodie Blackbrough attend?
Jodie Blackbrough attended University For The Creative Arts.
What skills is Jodie Blackbrough known for?
Jodie Blackbrough has skills like Fashion, Copywriting, Editorial, Fashion Writing, Digital Marketing, Content Strategy, Luxury Goods, Digital Media, Trend Forecasting.
Who are Jodie Blackbrough's colleagues?
Jodie Blackbrough's colleagues are Sreerag Pillai, Ricky Pham, Letzi Esparza, Kailey Smiddy, Karly Lui, Danilo Silva, Ross Andrews.
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