Jodie Cohen work email
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🚀 Marketing, Events, and Sales Leader | Driving Revenue, Visibility, and Impact. I turn complex challenges into opportunities that deliver exceptional outcomes and increase profitability. From driving customer acquisition and retention to building standout brands, and strengthening relationships with accounts I combine data with creative thinking to achieve revenue growth and make sure the P&Ls I manage are successful. Marketing Generalist and skilled people manager leading teams of 8+ to success.📈 Key Achievements:• 156% revenue growth via an innovative digital marketing strategy incorporating optimized websites, email, content, SEO, SEM, PPC, and social media campaigns.• 650% surge in orders through a reimagined trade show strategy.• Opened 200+ new accounts and increased POS by 42% within 12 months.• Achieved a 16% annual revenue lift by identifying pricing opportunities. 💡 I am a results-oriented executive passionate about empowering teams and fostering a culture of collaboration, ownership, and innovation. By setting high standards and nurturing growth, I’ve developed high-performing teams that exceed goals. 💬 I LOVE interacting with others and have successfully represented numerous companies at hundreds of trade shows. 🎤 As a master connector and communicator, I’ve captivated audiences with impactful presentations, built enduring relationships, and represented brands at hundreds events.🎉 I've orchestrated thousands of successful events from 500+ attendee cocktail parties, company sales conferences, to intimate dinners and special events. 🌈 What Sets Me Apart:I bring kindness, enthusiasm, empathy, and my smile to every project, paired with a relentless focus on delivering value. 🔍 Seeking New Challenges:I am eager to apply my expertise in Marketing, Events, and Sales Leadership to VP or Director roles in Publishing, Media, SaaS, Tech, Finance, Healthcare, Beauty, or other industries. ✈️ Open to Remote, NYC or Travel-Heavy Roles - based on Long Island: Always ready to present, and represent at key events and meetings. I've worked and/or managed remote staff for 12 years.Ready to elevate your business to new heights. 📩 Jodie.Cohen@gmail.comStrategic Planning and Vision | Leadership | Collaboration | Product Marketing | Sales | Digital Marketing | Advertising | Trade Show Strategy and Execution | Events | Communication | Brand Management | Key Account Management | Innovation and Creativity | Market Research and Analytics | CRM | Partnerships | Budgeting |Talent Management & Development | Cost-Savings
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Adjunct ProfessorPace UniversityNew York, Ny, Us -
Director Of Marketing, Partnerships & LicensingHighlights For Children Jan 2022 - PresentColumbus, Ohio, UsAs Head of Marketing for Highlights Press and Learning I opened 200 new wholesale accounts, built brand awareness via events, partnerships, and licensing and increased revenue. I oversaw and provided guidance to the retail marketing and sales teams.• Devised and implemented trade show strategy and client events, resulting in 650% increase in orders and opened 200 new accounts within 12 months.• Grew email open rate from 19% to 44%.• Augmented email frequency 366% and engagement 120% while growing contact list 525%.• Discovered opportunities to raise SRPs resulting in a 16% increase in revenue in 12 months.• Enhanced account relationships leading to a 42% POS increase over prior year. • Captured new market share by furnishing sales rep with upgraded sell-in assets.• Conceptualized creative concepts and supervised final copy for all marketing materials: campaigns, presentations, sell sheets, catalogs, event kits, ads, brochures, and emails.• Provided insights on market, and competitors to develop better products.• Guided decisions on pricing, on-sale dates, print runs, sales goals, budgets, inventory, co-op, and promotional opportunities.• Evaluated new licensees and partners, negotiated contracts, launched new licensing and partnerships projects, led cross-functional execution, and managed licensees and partners.• Established new partnerships, resulting in 43M impressions and a direct initial revenue growth of $175K. • Reduced budget, saving 28K while positively impacting revenue.• Hired and managed freelancers.• Set go-to-market strategy and execution for new product launches, and backlist campaigns with distributors, key retailers, and partners. • Travel 40% -
Director Of MarketingScholastic Jan 2019 - Jan 2022New York, Ny, UsSpearhead customer acquisition and growth marketing vision maximizing discovery, conversion, and enhancing customer loyalty through creation, execution, and analysis of websites, emails, catalogs, social media, events, SEM, and SEO. Led marketing, advertising, branding, and communications for Scholastic Teacher Resources and Scholastic Teachables, a digital subscription business (SaaS). Guided and inspired a team of five. • Transformed revenue generated from digital marketing initiatives achieving a 156% increase, with a 75% surge in the first year and sustaining a 55% growth year-over-year through creation, execution, and analysis of websites, emails, content, catalogs, social media, PPC, SEM, and SEO.• Drove and maintained revenue growth of 40% year-over-year in business from Amazon via a comprehensive advertising strategy, refined optimization of copy and metadata.• Propelled direct e-commerce sales by 20% year-over-year leveraging strategic merchandising, innovative promotional tactics and customer outreach initiatives.• Generated a 500% increase in revenue from Facebook by improving strategy, copy, and images.• Achieved a 65% increase in CTR and a 42% increase in orders based on a revised email strategy.• Expanded subscriber base 40% by enhancing marketing campaigns, improving banner copy, site redesign, product development enhancements, optimizing engagement and conversion rates.• Realized a 60% reduction in cost-per-acquisition for digital subscriptions and grew revenue by 61% through revision of ad initiatives and integration of advanced automation techniques.• Executed a seamless migration onto a new platform increasing site traffic 15%. Bounce rate declined 34% and conversion rate increased 148% after relaunch.• Managed marketing and development initiatives staying within budget while exceeding revenue goals.• Oversaw trade shows and sales conferences and special events.• Travel 25% -
Director Of MarketingWorkman Publishing Nov 2017 - Nov 2018New York, UsDirect strategy, marketing campaigns and guide the retail marketing team for Algonquin Young Readers. Work closely with sales team fostering relationships with national, regional, and independent accounts on increasing awareness and growing sales.• Orchestrated trade show strategy and represented AYR at national conferences.• Elevated engagement on all social media platforms - grew Instagram followers by 75%.• Negotiated substantial advertising discounts ranging from 15% to 55% off the initial price. • Planned and executed multi-channel marketing vision targeting consumers and booksellers. • Developed social media editorial calendar setting promotions and increasing sales.• Secured free advertising and promotional placements resulting in higher visibility. • Work closely with authors and their agents, editorial, sales, publicity in increasing revenue.• Oversee preparation of PowerPoint presentations and present at sales conferences.• Direct and build pitch decks for acquisitions and meetings with external stakeholders. • Travel 15% -
Senior Marketing ManagerPenguin Random House 2012 - 2017New York, Ny, UsStrategize and execute Retail and School & Library marketing campaigns aimed at consumers, parents, teachers, administrators, and librarians using digital, social, events/experiential, email, advertising, web/mobile, and print platforms for 200 children’s and young adult titles each year. Oversee trade show strategy and represent Listening Library at twelve national conferences and teen festivals; pitch programs, manage exhibit booth design/layout, order furniture, select titles for display, and arrange multiple author/narrator events. Present on panels and speak at numerous national trade shows and webinars.• Strategized and executed marketing campaigns for 200 titles a year. • Guided trade show strategy and represented Listening Library at sixteen conferences each year. • Conceptualized and executed 200 special events, intimate dinners, and 500+ attendee cocktail parties. • Presented on panels and spoke at numerous national trade shows and webinars increasing B2B sales. • Maximized sales by presenting plans and titles to national sales teams and accounts. • Created and delegated creation of marketing assets and account specific promotional materials. • Launched LL retail newsletter and grew it to 7,000 subscribers in 3 months with a 39% open rate. • Propelled lead generation 110% resulting in a 35% increase in newsletter subscribers. • Reduced costs by $11,000 per promotion for mailings by reviewing and improving processes.• Successfully managed multiple budgets of $500,000+ ensuring optimal resource allocation. • Spearheaded content development and design increasing traffic to ListeningLibrary.com by 30%.• Tracked ROI for marketing campaigns, reviewed and improved efforts increasing impact for future campaigns. • Wrote copy for blog posts, managed guest content schedule, and designed posts in WordPress.• Partnered with authors creating exclusive content for promotional use.• Oversaw and developed marketing assistant.• Travel 50% -
Marketing ManagerPenguin Random House 2008 - 2012New York, Ny, Us
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Associate Marketing ManagerSimon And Schuster Children'S Publishing 2007 - 2008New York, New York, UsBrainstormed and executed innovative integrated marketing plans, promote Picture, Middle Grade, and Young Adult books to librarians and teachers. Wrote and managed freelancers in the creation of75 promotional materials each year including ads, reading group guides, and marketing materials. Represented Simon & Schuster Children’s Publishing and was involved in every aspect of planning national conferences. • Increased author bookings by 45% for events, conferences, and festivals by utilizing relationships. • Successfully managed logistics of exhibit booth, and itineraries for up to 30 authors for 7 conferences each year. • Planned more than 125 successful special events ranging from dinners to cocktail parties.• Created and produced more than 75 promotional marketing materials each year including reading group guides, flyers, and ads.• Collaborated with publicity to brainstorm and implement marketing plans for 400 titles a year.• Handled award submissions - selected and submitted titles for national and state awards.• Established and maintained strong relationships with teachers, librarians, and reviewers.• Oversaw Marketing Assistant on appearance requests and award submissions.• Traveled with authors on promotional tours to media events, bookstores, schools and libraries.• Travel 45% -
Assistant Marketing ManagerSimon And Schuster Children'S Publishing 2006 - 2007New York, New York, Us
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Marketing Associate, Author AppearancesSimon And Schuster Children'S Publishing 2004 - 2006New York, New York, Us
Jodie Cohen Skills
Jodie Cohen Education Details
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Dickinson CollegeConcentration: Italian
Frequently Asked Questions about Jodie Cohen
What company does Jodie Cohen work for?
Jodie Cohen works for Pace University
What is Jodie Cohen's role at the current company?
Jodie Cohen's current role is Adjunct Professor.
What is Jodie Cohen's email address?
Jodie Cohen's email address is jo****@****ail.com
What is Jodie Cohen's direct phone number?
Jodie Cohen's direct phone number is +121244*****
What schools did Jodie Cohen attend?
Jodie Cohen attended Dickinson College.
What skills is Jodie Cohen known for?
Jodie Cohen has skills like Publishing, Marketing, Event Planning, Trade Shows, Press Releases, Social Media Marketing, Brand Development, Project Management, Social Media, Leadership, Books, Editing.
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