Current client remit includes: BWS, Proximo Spirits (The Kraken Black Spiced Rum, Jose Cuervo, 1800 Tequila, Bushmills, House of Angostura), H&R Block, Bethesda Softworks, Vistaprint, Zambrero and Huawei projects Previous clients and projects: Twentieth Century Fox, Babbel, Deliveroo, Chobani

Current client remit includes: Twentieth Century Fox Century Fox, Deliveroo, Proximo Spirits (The kraken Black Spiced Rum, Jose Cuervo, 1800 Tequila, Bushmills, House of Angostura), Casella Family Brands

Strategy• Work on the development of client strategies and plans, with Account Director (AD) and Director of Strategy (DOS)• Implement integrated communications strategies and programs under thedirection of the AD Client Development & Relationship Management• Manage clients according to their individual needs• Manage client expectations in relation to the agreed scope of work• Establish account team roles and responsibilities and manage accordinglyWIP meeting, set agenda, minutes and follow throughMedia• Pro-actively drive on-going, outstanding editorial results across ALLrelevant medias, including social• Build and maintain ongoing, strong relationships with ALL relevant mediasand influencers• Identifying new and emerging media to build relationships with to drivemedia results for clients• Development of high quality media materials, including media alerts, media releases, facts sheetsBudgeting• Effectively manage allocated accounts and time capacity to deliver to a high standard, on deadline, on budgetEvent Management• Manage event logistics including guest list development, invites, media gifting, space design, event budget, post event analysis and event suppliers• Database management – invite list, mail out, RSVP, Front of house managementPress Office/Showroom• Oversee the smooth running of press office activity such a mail outs• Manage team to complete callouts / sendouts / mailouts / seeding• Local knowledge of media, industry and community pertaining to clients retail locations• Oversee and approve team collation and distribution of client reports• Analysis and presentation of results to clientsMaterials• Monitor competitor coverage for relevant brands as requiredCreativity• Lead and contribute to internal brainstorms to generate creative ideas. Ability to present appropriate creative ideas to clientsTeam Management• Mentor others and manage junior staff as required, contribute to feedbackprocesses for appraisals

Media Strategy – support to create key product strategies to deliver outstanding media results for clients. Media Outreach – Pro-actively drive on-going, outstanding product editorial across ALL relevant medias, including social. Media & Influencer Relationships - Build and maintain ongoing, strong relationships with ALL relevant medias and influencers.Media Materials – development of high quality media materials, including media alerts, media releases, facts sheets.Media Database – Updating and maintaining a relevant and effective media database, with support of Sydney Account Coordinator.Client collaboration – work collaboratively with my AD or SAM and clients to ensure all PR strategies and events are on-brand, on-target and on-strategy.Reporting – Deliver accurate, timely and analytical PR Product coverage reporting to with support from Account Coordinator,Strategy Development – Support AD or SAM to develop strategic and creative communication campaigns across PR / Ambassadors and Influencers / Brand Collaborations and Social Media to deliver media results for clients.Creative Ideas – developing new and creative ideas for clients to ‘standout’ and get noticed in a crowded media market.New Media – identifying new and emerging media to build relationships with to drive media results for clients.Event Management – manage event logistics including guest list development, invites, media gifting, space design, event budget, post event analysis and event suppliers.

- Brand Management of fashion & lifestyle clients- Current clients include Rachel Gilbert, Trelise Cooper, Prettylittlething.com, Dragon Alliance, Mara & Mine and Flow Athletic- Media liaison- Proactively providing creative PR solutions and strategies to clients- Providing integrated publicity and communications plans to increase or maintain brand awareness and reputation- Actively seeking celebrity dressing opportunities - Ensuring product placement for all clients are consistently achieved- Developing newsworthy pitches for relevant press opportunities for clients- Seeking sponsorship for various events and launches as well as sourcing sponsorship opportunities for clients- Seeking cross promotional opportunities for clients with like-minded brands- Copywriting- Media Monitoring

-Showroom management-Showroom/company diary management-Write and manage copy for all social media(Facebook,Twitter, Tumblr, Pinterest etc)-Create EDM’s using campagin manager-Graphics for Press day’s, lookbooks, sales etc-Co-ordination of media send outs and press tracking-Liaise with affiliate agencies, international and domestic-Maintain and support sponsor relationships-Management of subscriber lists-Liason officer to Collette Dinnigan-Office administration

• Data updating, excel• Used ‘Futura’ a stock program for delivery notes and etc• Office help such as filing or answering phones• Sent product to stores• Assisted pricing of product• Upkeep of customer database

I was Assistant Stylist to Tara Williams who was the Stylist for Rachel Gilbert 2011 Australian Fashion WeekThis Included:• Dressing the models at the show• In charge of dressers for the show• Attended Fittings • Casting calls• Assisted styling looks for show• Assisted styling designer Rachel Gilbert for the show • General assistance

• Styling showroom• Showroom Appointments• Answered Phones• Completed Send outs to magazines• Completed Returns From Magazines• Received new stock and sent back old stock• General assistance• Press releases • Attended Press showings