- Develop and deliver, consumer first, best in class Digital Marketing Strategies for Horseware Ireland, working collaboratively with in house and external partners to achieve agreed critical metrics.- Responsible for the effective creation & delivery of the digital marketing calendar to meet business goals.- Management and execution of omni-channel digital marketing targets, budgeting, and results.- Lead photoshoot Manager for creation of all brand and product assets- Creation & management of digital campaigns within budget, complete post campaign analysis and measurement of ROAS against goals and KPIs alongside agency partners.- Work alongside e-commerce team to maximise conversion of traffic from the different channels to achieve revenue goals for DTC Channels.- Strategy & management of all social media channels, influencer and sports marketing amplification across Digital Channels- Design, build, and maintain the content calendar across Email, Social, Blog, Paid Social & Search.- Lead advertising campaigns from the idea stage through to their execution and implementation to hit revenue goals.- Manage the overall digital marketing budget and allocate spend based on performance andreturn.

- Development and execution of SEO, PPC, Inbound Marketing, Remarketing, and all online advertising campaigns in line with Marketing strategy.- Digital Campaign Management across Google and Meta Advertising- Optimising ad creative, landing page testing, SEM, SEO and PPC for multitude of clients- Use of graphic design tools e.g. Adobe Creative Cloud & Canva- Creating, Writing & scheduling content for clients e.g. Later- Working with a Content Management System to add content to websites- Assisting with the development of marketing proposals and strategies- Marketing administration- Marketing research & Concept development- Create, manage and report on digital campaigns across multiple channels.- E-mail marketing management - Budget optimisation for digital campaigns across digital channels.- Keeping up to date with the latest trends in Digital Marketing.- Brainstorming creative strategies for PR and Digital- Liaising with, and answering enquiries from media, individuals, and other organisations- Researching, writing, and distributing press releases, pitches, and e-alerts to targeted media.- Collating and analysing media coverage.- Influencer collaborations with leading Irish brands

- Headed up the commercial team of this exciting start-up.- Developed & Executed SEO, PPC, Inbound Marketing, Remarketing, and all online advertising campaigns in line with Marketing strategy.- Optimised digital campaigns using Google AdWords and Google Analytics- Optimising ad creative, SEM & PPC campaigns,- Designed Marketing Materials using graphic design tools e.g. Adobe Creative Cloud & Canva- Ensured sales targets were hit through direct sales conversions along with programmatic & display advertising scheduling. - Managed to get the company profiting from affiliate programs.- Generated the creation and successful operation of award plaques for restaurants to buy once featured on the site to promote brand awareness and generate a constant revenue stream.

- During Erasmus at University I quickly realised the need for this popular bar to become more Internationally friendly bringing both locals and tourists together. - This initiated my desire to get in contact with the owners creating a role that I believed to be of interest to them.- My main role was acting as host and organiser of their special-themed nights in both English and Spanish.- Managed, designed and created all the social media pages, content and fliers for the bar’s weekly events.- Update and management of the bar website

-6 month internship in the fields of Sales & Marketing. -Led my own direct sales closing over €100,000 worth of deals. -Solely presented to a handful of large firms gaining valuable business and relationships for the company. - Managed all display advertising and content collaborations across both website and social. -I was heavily involved in the successful rebrand of the Lovin.ie website.

-Part time retail sales position during the Halloween, Christmas and special holidays.-Learnt key skills such as listening, influencing & supporting customers in their decisions.-Involved in the design and creative used for their website launch.

- Gained hospitality experience in a restaurant that was voted one of the best 50 restaurants in Barcelona by “Time Out” magazine.- Improved my communication skills in both my first (English) and second language (Spanish). - The restaurant relied heavily on TripAdvisor so I had to maintain exceptional customer service skills.