Develop omni channel loyalty strategy achieving high penetration across customer file, drive spend, frequency and retention of the members ensuring Chico’s FAS pacing to achieve forecasted sales goals.• Responsible for the Loyalty strategy, across all channels, for all three FAS brands (Chico’s, White House Black Market and Soma)• Responsible for creating campaign strategy predictive models and aligning with brand planning teams to ensure strategy drives overall business goals• Collaborates with CRM, email, ECOM and IT teams to define features and data requirements to build and enhance the customer experience across all stages of the customer lifecycle to drive loyalty engagement• Own loyalty KPIs and is responsible for designing strategies and innovations across all parts of the business to bring them to life• Quantifies the business impact of the programs developed and continues to enhance performance over time• Leads a team of marketers that is responsible for end-to program management from objective, to IT requirements, customer experience, communication plans, legal compliance, creative briefs, and measurements

Develop strategic marketing initiatives to drive consumer acquisition for Chase Home Lending.• Develop the marketing strategy and manage execution planning of the Home Lending targeted acquisition campaigns including direct mail and email• Leverage data driven insights and industry knowledge to develop campaign business cases that ensure campaigns generate positive return on investment• Collaborate with cross functional partners to review the targeted segments and test design/KPIs to ensure we are speaking to the right customer with the right offer to drive the campaign goals and objectives• Analyze campaign performance to ensure desired results are achieved; shift strategy plans as needed to generate a profitable margin and a positive return on investment

Delivered an innovated, personalized customer experience with the #1 trafficked website in the financial industry that drove conversion and value.• Drove the strategic evolution of the full Chase.com redesign through optimization of digital assets for cross-line of business shopping experience focusing on content, creative and channel testing estimated to yield $323M in value for the firm• Lead the first major update to the Chase.com homepage in 7 years resulting in a 70% increase in engagement and drove $28M in value• Drove increased acquisition and deepening shopping efforts on the secure Chase.com account experiences• Agile testing approach that improved customer experiences, increase interactions and convert traffic into new customers and accounts• Leveraged competitive research, customer insights and data driven results to drive strategy

Supported and executed strategic marketing campaigns that drove consumer acquisition and engagement for Chase for Business.• Managed the marketing strategy, planning and execution of the Business Banking targeted acquisition and engagement campaigns including email and chase.com digital ads• Lead the launch of the new Quick Accept payment processing product working closely with cross functional partners; i.e., customer target, legal and regulatory, Brand creative, etc. • Reviewed the targeting segments and test design/KPIs to ensure we are speaking to the right customer with the right offer• Ensured all marketing materials have consistent tone, voice and visual representation that aligns with the Chase brand

Delivered best in class, branded marketing and loyalty programs across channels to drive profitable portfolio growth. • Drove strategic development of differentiated marketing activities through direct mail, email and digital that achieved $1.9B in credit sales annually for multiple portfolios including Ashley Stewart, Eddie Bauer, Lucky Brands, Venus Fashion, Big Lots• Through test and learn strategy approach and collaboration with internal teams, analyzed performance of campaigns to ensure desired results were achieved; shifted strategy plans as needed to generate positive return on investment• Leveraged data driven insights and industry knowledge to deepen customer loyalty and to deliver value for our cardmembers and brand partners• Managed two direct reports

Developed and maintained financial reporting, forecasting/budgeting and analysis in support of the Retail line of the business.• Presented month-end financial review and variance analysis to C-level leadership• Completed analysis that accurately measured financial results, assessed risk, and enhanced decision making for accruals, budgets and forecasts• Utilized analytical skills to compile data, research and analyze financial and accounting information, cost saving opportunities, and streamlining and standardization of business, financial and operating processes; recommended changes which increased revenues and decreased costs

Lead the management and implementation of purchasing multiple product lines for high end salons. • Managed the capacity plan of $300M in inventory in order to meet the demands and needs of the customer to effectively optimize profitability• Identified new and exciting products and created monthly promotions in order to generate customer excitement• Analyzed inventory levels and product gross margin to determine product performance• Collaborated with General Manager and VP of Strategic Planning to determining current work flow processes and provided recommendations for needed improvements• Lead the organization in preparation for the move of product inventory from an onsite distribution center to a third-party logistics center• Managed two direct reports; key point person for home office of 12 associates

Proprietor of a home bakery business that specialized in wedding and special occasion cakes and holiday treats.

Executed monthly store plans to ensure merchandise was allocated to the right stores in the right quantities in a timely manner in order to maximize profitability. • Responsible for top down/bottom up inventory planning for the Casual Tops department which represented almost 40% of the overall business• Produced assortment plans by volume, climate, or back-to-school groups to determine the selection meets the BOM plan• Analyzed performance of department/classifications/styles in order to make recommendations for future buys• Worked cross functionally with merchants, department planners, and the distribution center to ensure the proper allocation of the merchandise by prioritizing new receipts and inventory flow from the DC to the stores• Allocation representative on major, high profile task force that developed the in-house planning/allocation system• Managed one direct report; key point person for Casual department, five associates