Marketing Manager
CurrentResponsible for the development of creative and innovative marketing and communication strategies for key areas of the business including regional and national sales, own brands and sustainability. Successfully utilising the strengths of a small marketing team to deliver first-class marketing content and market-leading sales tools that help win and retain profitable business. Main duties:• Management of the annual marketing budget• Tailored marketing plans for strategic customers, working with account managers• Supporting own brand strategy with promotional activity and new product development • Supporting a focus on sustainability with a full marketing and communication plan• Creation and publication of integrated content for blog website (WordPress) and social media channels (Twitter and YouTube)• Monthly e-update to customer database via MailChimp• Maintaining trade press contacts, managing freelance writers and in-house proofing for PR production• Leading brand sales promotions in partnership with partner suppliers• Quarterly content and artwork updates for six core-range product e-brochures (FlippingBook)• Design and production of sales support material both in-house (InDesign) and via third parties• Trade show and event organisation and subsequent lead tracking• Internal content for Intranet (Jive), networked TV screens (BrightScreen) and printed group newsletter• Monthly presentation to senior management team on the effectiveness of marketing activities• Quarterly attendance and contribution on best practise to group level UK & Ireland marketing forum
