- Lead and continuously refine the overall digital strategy driving revenue growth and achieving annual multi-million ecommerce revenue targets while strategically aligning with long-term goals.- Act as the Ecommerce Manager, overseeing a wide range of daily responsibilities to optimize online performance. This includes implementing advanced SEO strategies, developing high-quality content, building authoritative backlinks, conducting technical audits for website optimization, and collaborating with external Developers to provide detailed project plans. Additionally, conduct AB Tests and drive CRO initiatives to maximize conversion rates and enhance user experience.- Collaborate closely with the Sales team to develop compelling partner marketing materials that not only drive B2B sales but also increase brand awareness and generate valuable leads. - Strategically plan and execute web promotions, PPC campaigns, and social media strategies to effectively engage various target audiences and optimize revenue generation. Continually analyze and refine these initiatives to ensure maximum effectiveness and return on investment.- Develop and own the brand positioning and messaging strategy, differentiating the Church Hill Classics / diplomaframe.com brand from competitors and effectively communicating its unique value proposition. - Deliver executive reporting on sales and ecommerce KPIs, providing actionable insights and recommendations to drive business growth and improve performance. - Successfully launched a private label brand on third-party channels (Amazon & Walmart), overseeing all aspects of brand positioning, voice, product selection, pricing, and packaging. - Exhibit exceptional leadership skills by leading, training, and developing a team of twelve remote Marketing and Creative professionals. Foster a collaborative and high-performance culture, empowering team members to excel in their roles.

- Managed all aspects of Digital Marketing for Church Hill Classics / diplomaframe.com - Lead and optimized Google Ad campaigns to meet target ROAS - Day to day management of social media from content development, daily posts, paid media campaigns to setting long term strategies for success- Designed monthly email campaigns including creative concepting, copywriting, segment building, and analysis - Research, plan, and execute Influencer programs across social channels- Lead a team of four through the creative and content development process and analysis of all activities- Developed the company’s first content calendar for email, social media, and blogs- Worked collaboratively with the Ecommerce Team to develop web pages utilizing SEO best practices- Used keyword research to direct blog content - Planned and executed all web promotions

Ben’s Bells – Newtown, CT - Co-managed local non-profit organization- Created annual marketing plan resulting in a 35% increase in studio attendance and a 25% increase in donations- Planned and developed all content including press releases, e-newsletters, social media, and brochures- Developed a public relations campaign leading to print, local tv, and online coverage- Managed paid studio staff and more than 50 volunteersPersonally delivered kindness-themed presentations to audiences up to 150 peopleHFO – Greenwich, CT - Served as coordinator for One King’s Lane Estate sale; created a 200 item sales spreadsheet, including the measurement and weight of each item, tracked sales from start to finish including the coordination of shipping- Provided various administrative and creative services supportNewtown Kindness – Newtown, CT - Managed all marketing efforts including public relations to support and create awareness for Charlotte Bacon’s Act of Kindness Awards including creation of press releases and media outreach- Worked with outside creative agency to create all marketing materials and web site

- Managed all marketing activities for the mass merchandise, club and office segments- Developed and execute account-specific marketing plans which include direct mail, online, in store and sponsorship initiatives- Lead customer and/or channel specific packaging projects including 12 new packages- Worked cross functionally to launch 5 new products. Team members include Finance, Supply Chain, Manufacturing and Brand Marketing- Customer & Channel analysis using AC Nielsen syndicated data (Nitro, HomeScan) and Spectra- Supervised a 5-person team comprised of Category Managers and Marketing Managers

- Developed Presence Marketing vision and strategy for six regional water brands. Portfolio included over 25 top tier sponsorships and 30 regional events. Partnerships included: Universal Studios, Texas Rangers and LA County Beaches - Lead all aspects of partnership marketing activation including public relations, advertising, direct mail, online, promotion execution/analysis, media including quantitative and qualitative partnership research- Primary liaison with Nestlé USA promotion and sponsorship team to leverage synergy and corporate scale- Lead 6-person cross-functional team to create and execute national consumer promotion with tie-in partner; Universal Studios Theme Parks.- Accountable for $15 million budget annually.- Supervised a 5-person team comprised of internal and external resources.- Reported directly to Vice President of Marketing.

- Worked with agencies to leverage sponsorships including consumer promotion development, execution and analysis - Negotiated all Presence Marketing contracts and review internally with all levels of organization- Prepared quarterly competitive and category reviews and present to organization- Reported directly to Director of Brand Marketing

- Assisted Senior Marketing Manager in developing Presence Marketing strategies and tactics- Planned and executed all national and regional consumer promotions for Retail Sales including first national consumer promotion, which grew sales during peak season by 35%.- Supported evaluation of Presence Marketing opportunities including contract negotiations.- Worked with all properties to ensure delivery of sponsorship benefits.- Reported to Senior Presence Marketing Manager

- Supervised over 20 key suppliers in providing accurate financial forecasts for Marketing to use in developing their monthly promotion forecasts- Negotiated fiscal year 2000 “corporate” rates by vendor. Yearly savings between 5-15%- Trained new Brand Managers on promotion processes and reporting procedures- Supervised the Promotion Coordinator’s day-to-day activities, which include planning, executing and reporting for all promotions- Maintained database of prior coupon and fulfillment events including redemption results and costs

- Responsible for all business activities for GLAD Wrap, Sandwich, Storage and Straw brands with annual sales totaling over $100 million. Responsibilities include budgeting, forecasting, market research, trade and consumer promotion, R&D, sales and manufacturing interface- Developed strategic marketing plan for total U.S. food and general merchandise- Appointed team leader for new product development. Created concepts for market study. Responsible for analyzing data, setting action standards, developing pricing and working with R&D to create prototype for home testing- Involved with GLAD line package/logo redesign project. Attended focus groups, assisted with quantitative research and photo shoots- Proposed and implemented first national in-store promotion for GLAD Plastic Wrap during the peak category period. Resulted in a 25% increase in sales- Conducted continuous analysis of sales activity, market opportunities and promotion results to maximize budget dollars- Participated in new GLAD advertising campaign. Responsibilities included analysis and evaluation of previous campaign and compilation of new campaign- Oversaw the first GLAD website. Responsibilities included working with PR firm to update content while maintaining consistent brand positioning

- Maintained GLAD brand consumer promotion budget of $56 million- Designed consumer and trade promotion materials from concept through production- Developed and managed first ever web promotion. Created weekly offers, developed on-line survey and designed bounce back mailer- Analyzed quarterly promotions using IRI data and presented finding to both middle and senior management- Acted as liaison between Brand Managers and creative teams for in-house graphics department and outside agencies- Monitored promotion programs redemption rates, media costs and participation fees to ensure adherence to budget constraints- Voluntarily developed promotion standards for both internal and external creative teams

- Managed and maintained the General Mills promotions budget, by region and retailer, totaling $3-7 million per promotion program- Worked with General Mills sales force to establish customized account-specific promotions for retailers, including Publix, Winn Dixie and Safeway- Reviewed, analyzed, authored and presented monthly spending reports to account headquarters.- Trained all new hires on the account team and supervised three subordinates- Voluntarily developed a new employee Training Manual