As a contributor to the publication, I share insights on how technology has advanced teaching and learning. I assist with Cool Tools articles and write about trends in the education technology market. My goal is to provide valuable information to forward-thinking and innovative educators about emerging technological innovations that can enhance education.I also advise on the Future Focus Forums organized by EdTech Digest. These unique gatherings aim to bring together industry leaders and high-level technology leaders from school districts to discuss the effectiveness and usability of both new and existing digital learning solutions.

As the founder and CEO of JBS, I lead a dynamic and experienced team of brand strategists who possess extensive expertise in public relations, communications, and marketing. By working collaboratively with our clients, my agile team provides support in various areas, including:* Brand positioning and messaging* Market analysis and intelligence gathering* Communications, media relations, and social media engagement* Partnership development, influence building, and networking* Multi-channel marketing strategies and content developmentWe draw on our 30 years of experience as branding advisors and marketing professionals, using our in-depth understanding of the U.S. education market to advance our clients' goals.

As a member of Chief, a private network focused on empowering women, I collaborated with peers to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.

Led the development and execution of a robust growth strategy that effectively repositioned the agency in the competitive landscape. Under my leadership, the initiative helped to diversify the agency's client base, optimized revenue streams and generated a notable 15% increase in revenue from new business. * Directed high-impact strategic and integrated communications and marketing campaigns for several of our largest clients, ensuring alignment with their objectives and enhancing their market presence. * Negotiated two strategic partnerships that expanded our capabilities in research and digital marketing, allowing the agency to deliver more innovative and comprehensive solutions to our clients.

Created and managed a marketing team with responsibility for strategy and execution of brand, messaging, and content-driven marketing campaigns. Responsible for partnerships, public relations, advocacy, and influencer marketing programs. Oversaw the development of integrated marketing campaigns, events, and lead-to-sale CRM.* Delivered a 10% increase in qualified leads resulting in an additional $4 million of projected global revenue.* Designed and managed an influencer program to build brand awareness, thought leadership, and credibility.

Led the development of strategic marketing and communication plans aimed at helping clients create business opportunities, enhance brand awareness, and increase revenues.* Managed a $2.3 million portfolio and was responsible for assisting clients in developing and implementing communication and marketing programs to expand their customer base.* Increased the company’s visibility by publishing articles and speaking at national conferences, such as the American Marketing Association’s Annual Conference for Nonprofits, IMS Global, and Learn Launch.* Provided guidance on the creation of SchoolLeadersNow.com, a new marketing channel and platform designed to connect customers with key decision-makers.

Led an internal team and contractors that were responsible for all aspects of communications and marketing - including executive communications, brand marketing, crisis communications, social media, events, and internal and external communications.* Grew the association’s voice and reputation by 300% within a year and established a social media strategy that resulted in the annual conference trending on Twitter. * Responsible for marketing, communications, and publishing departments, and managed a team of 12 professionals. * Led a rebranding effort to support an expansion of the association’s membership base and developed a five-year strategy to elevate the organization’s influence as a thought leader globally. * P&L oversight for marketing, public relations, and book publishing.

Built and led a global team responsible for media and analyst relations, social media, c-level communications, and internal communications. Developed and executed a global public relations strategy to elevate Promethean’s corporate reputation, amplify its influence, and support revenue goals.