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We help professional service firms nurture relationships with their existing clients, identify and market to new clients and advise on overall brand/image strategy. Together, we develop a personalized marketing plan for your business. We specialize in working with those who have no in-house marketing counsel and provide the expertise to excite and entice your clients and prospects to want to do business with you and continue to be a client for life.Specialties:Marketing Plan StrategyRelationship MarketingIdentifying Top ClientsCurrent Client CultivationNew Client AcquisitionSee You At Your BestClient Appreciation EventsSeminar MarketingAppreciation Marketing
Three Point Marketing
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OwnerThree Point Marketing Jul 2011 - PresentCincinnati, Ohio AreaOur mission is to achieve an unequaled standard of excellence by providing personalized marketing solutions to increase client retention, new client acquisition and image branding. We deliver these services to financial advisors, accountants and attorneys through custom marketing strategies and plans with systems to increase profitability and practice efficiency. Our experience is nationally recognized for producing measurable results and cutting-edge marketing solutions and we will continually develop new strategies and planning concepts to maintain that edge.
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Senior Field Marketing ConsultantMetlife Oct 2005 - Jul 2011- Responsible for developing marketing execution initiatives to assist in firm growth and increase market share through client retention and acquisition strategies. - Coordinated training courses for Marketing Directors at national level. - Created MetLife's Top Advisor Marketing Consultation program. Support and train on marketing resources within regional field offices. - Develop, manage, promote and evaluate the Top Advisor Marketing Program to create opportunity for growth of elite sales force by helping them uncover opportunities within their book of business, public relations, and new markets- Facilitate workshops and training sessions for field management and representatives including networking skills, cross-sell opportunities and prospecting techniques- Support Home Office partners by speaking at requested conferences and contributing to projects as needed -
Marketing DirectorNew England Financial Jan 1998 - Jan 2005Managed a marketing team of three to develop and support local lead generating programs for 50 financial services representativesCreated, planned and hosted annual VIP Business Event with more than 250 guests in attendanceKey member of management team helping to strategize, create and implement marketing programs for increased advisor activity and productivityInitiated and drove prospect and client campaigns to generate new businessPublic Relations planning and implementationOrchestrated training for marketing techniques, technology and presentation skillsResponsible for all forms of firm promotion ranging from tradeshows and seminars, website development, media advertising, client correspondence and special eventsLiaison between firm and corporate marketing departmentsProposed marketing plan for each individual advisorCreated marketing teams for specific industry marketsTracked and measured return of investment on marketing imitativeHelped write and develop the firm website and corporate brochureResponsible for $80,000 annual budget -
Communications CoordinatorNational Life Of Vermont Jul 1997 - Jan 1998Executed marketing strategies to support sales force Established monthly and quarterly communications with clientsMaintained client databaseDesigned and wrote monthly newsletter and weekly sales reportHired and managed interns to help execute marketing programs
Jodie Binning Skills
Jodie Binning Education Details
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Journalism
Frequently Asked Questions about Jodie Binning
What company does Jodie Binning work for?
Jodie Binning works for Three Point Marketing
What is Jodie Binning's role at the current company?
Jodie Binning's current role is Marketing Consultant, Specializing in working with Financial Planners and Attorneys.
What is Jodie Binning's email address?
Jodie Binning's email address is jo****@****ail.com
What is Jodie Binning's direct phone number?
Jodie Binning's direct phone number is +151323*****
What schools did Jodie Binning attend?
Jodie Binning attended Ohio University.
What skills is Jodie Binning known for?
Jodie Binning has skills like Marketing Strategy, Market Planning, Public Speaking, Relationship Marketing, Marketing Communications, Marketing, Strategy, Lead Generation, Marketing Management, Advertising, Brand Awareness, New Business Development.
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