Jodie G. Email & Phone Number

Consults with business stakeholders to understand and evaluate current business processes and identify complex business problems and needs turning those needs into system requirements.-Facilitate requirements gathering sessions with stakeholders to elicit, document, and prioritize business requirements, translating them into functional specifications for Salesforce solutions.-Conduct end to end business process reviews and gap analyses to identify opportunities for process improvement and automation within Salesforce environments and related business processes.-Provide strategic guidance and recommendations to clients on utilizing the Salesforce platform for Sales, Service and Marketing operations to support long-term business growth.-Collaborate closely with cross-functional teams, including developers and system configurators to ensure successful implementation and delivery of recommended Salesforce solutions.

Iron Mountain, Michigan, United States

Developed and taught a specialized business curriculum tailored for massage therapy certification students, with a primary focus on guiding them through the intricacies of business plan development.

Northern Wisconsin And Michigan'S Upper Peninsula

Astrea, a subsidiary of CCI Systems, Inc., is a communications service provider, offering digital video, high-speed data and phone services to the rural communities throughout the states of Wisconsin and Michigan. -Built marketing infrastructure including team, technology and processes that supported overall marketing and organizational goals. -Responsible for the management & execution of a branding launch and supporting product & campaign launches.-Increased residential subscriber base by 60+% and increased market share penetration by 15% while growing overall subscriber lifetime value by three additional years.-Developed and launched pricing and product strategies that enhanced ARPU outcomes and increased overall residential revenues.-Managed agency and internal teams campaign strategy including initial strategy design and ongoing analysis of KPI outcomes. Through campaign & channel management, successfully increased lead acquisition by 64% YOY. -Supported the acquisition of three telecommunication providers by providing initial market analysis reviews, supported acquisition communications and brand entry into the market.-Active member of the business unit strategy team that was responsible for strategic planning & budget development on an annual basis. Provided A3 development for ongoing goal attainment and process improvement.

Appleton, Wisconsin

-Working across multiple industry verticals, work with assigned clients to analyze sales and marketing processes. Provide recommendations to improve processes through process redefinition, technology implementation and strategy development.-Provided clients with comprehensive analysis of current and recommended future state marketing strategies with a specific focus on lead acquisition, lead qualification and lead nurturing techniques.-Developed detailed buyer personas and customer journey maps to enhance the client’s sales and marketing efforts including the development of customer retention & growth programming.-Implemented & integrated CRM & Marketing technologies. Specific experience with CRM technology including Microsoft Dynamics & Salesforce and Marketing Automation experience with Act-On, ClickDimensions, HubSpot, Pardot, Salesforce Marketing Cloud and D365 for Marketing.-Provide business development for Ledgeview by providing presales project support to acquire new business and launched several new service offerings to enhance the company portfolio.-Multi-event conference and webinar presenter providing marketing thought leadership to attendees. Marketing podcast guest and publisher of marketing related blogs and eBooks.

-Successfully developed and managed digital marketing strategies within the organization that positively impacted company sales, brand recognition and search engine rankings.-Increase website traffic by 365% including a year over year increase in organic search traffic.-Implemented the marketing automation software and inbound marketing tool, HubSpot, with the accomplished goal of significantly reducing PPC spend and increasing organic reach.-Responsible for the growth and launch of the social media communications (Facebook, Twitter, YouTube, Google+, LinkedIn & Instagram). Increased social followers on all channels and maintained industry leading growth and presence in the social space.-Created and launched the industry’s first manufacturer blog platform containing nearly 100 thought leadership posts.-Successfully launched a Request A Quote tool generating a significant volume of dollars being quoted weekly.-Launched the BOSS Owners Group community and increased product registration volumes by a significant percentage year over year.-Project manager, administrator and leader for the Microsoft Dynamics CRM Implementation.

-Promote the hospital via various marketing mediums including print, radio, television, billboards, direct mail, press releases and Internet. Responsible for the tracking and evaluation of ROI on marketing functions. -Responsible for the strategy, market research, message development, graphic design and implementation of numerous advertising campaigns. Implemented campaigning that increased utilization volumes and revenue for the healthcare system.-Responsible for the development and maintenance of the healthcare system's website and strategy.-Provide data and market share analysis for strategic planning purposes.-Successfully plan and coordinate multiple community events for various age groups within our market area including sponsorship fundraising. -Involved with system wide customer service programming and process improvement efforts.

-Responsible for the overall direction of the marketing department and implementation of projects and programs to increase sales for the company including supervision and management of marketing department staff.-Promoted the company via various marketing methods including print advertising, direct mail, association involvement, Internet and tradeshow participation.-Responsible for the development and maintenance of corporate website and strategy.-Implemented a successful direct mail program using data driven market research to increase business to consumer sales volumes for the retail sales division.-Provided marketing communications and sales aides to support the sales staff.

-Successfully planned and coordinated customer & employee events.-Responsible for the design and layout of the corporate newsletter and various other marketing related pieces.-Responsible for tradeshow booth design and setup at local and regional events across the Midwest for the contract, aftermarket and residential markets.-Promoted the company to various market segments including schools, hospitals, general business, general contractors, architects, etc.

-Assisted clients in developing Internet strategies that focused on integrating e-commerce and e-business applications into their online presence.-Responsible for the project management of client accounts.-Generated new business opportunities using presentations, proposals, estimates and other sales and marketing materials.

-Qualified sales opportunities for field sales representatives.-Promoted KI to potential customers across various market segments.-Effectively communicated with customers, sales force and co-workers.