Jodie Johnson Email and Phone Number
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As a Senior Director of Marketing & Communications at First Business Bank, I lead a talented team of marketers who serve as an internal marketing agency for 15 lines of business. With over 12 years of experience at First Business Bank and a MBA degree, I have developed and executed effective marketing communication strategies that build awareness, generate leads, and drive growth for the company. I am passionate about creating and managing the First Business Bank brand, ensuring it is relevant and engaging for our target audiences across various channels and platforms. I also enjoy collaborating with company leadership and marketing talent to align marketing objectives with business goals and priorities. My mission is to deliver high-quality marketing campaigns that showcase the unique value proposition and niche expertise of First Business Bank, as well as support the business development function of the organization.
First Business Bank
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Senior Director Of Marketing & CommunicationsFirst Business Bank Dec 2019 - PresentMadison, Wi, UsI lead the First Business Bank marketing team, which serves as an internal marketing agency for 16 lines of business operating under the First Business Bank brand. My responsibilities include developing the First Business Bank brand strategy, coordinating marketing communication strategies for each line of business, directing marketing campaigns; overseeing communication channel strategies, leading marketing department staff, and collaborating with company leadership.
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Director Of Marketing & CommunicationsFirst Business Bank Nov 2012 - Dec 2019Madison, Wi, UsI led the inhouse marketing team, focusing on brand development and awareness, and brand and lead generation campaign execution. My responsibilities included: determining the annual marketing budget and priorities with our CEO, developing annual marketing communication plans with senior management, prioritizing incoming requests for initiatives impacting our brand, overseeing brand management and corporate communication channels, and working closely with outsourced marketing partners and/or inhouse marketing staff to ensure consistency.
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Vice President - Marketing & CommunicationsFirst Business Bank Oct 2008 - Nov 2012Madison, Wi, UsI led the inhouse marketing team, focusing on brand development and awareness. Our efforts focused on email marketing, the website, social media, direct mail, sales collateral, and client events.
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Assistant Vice President Of Marketing & CommunicationsFirst Business Bank Nov 2005 - Oct 2008Madison, Wi, UsIn this role I managed a marketing team to support the marketing needs of First Business Financial Services, Inc. (NASDAQ: FBIZ) and its companies. I managed creative partner vendors, the company website, the company ad campaign, content creation, and email campaigns. I oversaw company events and graphic design projects as well.
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Marketing Coordinator & Graphic DesignerFirst Business Bank Sep 2003 - Nov 2005Madison, Wi, UsAs the Marketing Coordinator & Graphic Designer I provided all marketing and graphic design support for First Business Bank, First Business Trust & Investments, First Business Capital Corp., First Business Equipment Finance, and M3. I worked directly for First Business Bank President, Corey Chambas, managing the company's agency of record, maintaining all of the company's websites, providing supplementary graphic design support, managing and promoting company seminars, and executing company emails.
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Marketing Coordinator - Softswitching TechnologiesRockwell Automation May 2000 - Sep 2003Milwaukee, Wi, UsSoftSwitching Technologies was a University of Wisconsin - Madison spin-off technology firm, focused on electrical engineering products for voltage sensitive manufacturing firms. At SoftSwitching (which has since been acquired by Rockwell Automation), I provided marketing support to sales staff and product engineers. My work included production and design of tradeshow booths, design and layout for product sell sheets, and design and layout for product manuals. I worked with our ad agency and assisted engineers with product packaging, company and product websites, and public relations. -
Marketing ManagerSystems Seminar Consultants Jan 1996 - May 2000Madison, Wi, UsSystems Seminar Consultants provides technical SAS (Statistical Analysis Software) training and consulting services to Fortune 500 companies as a Silver Partner of SAS Institute, Inc. My responsibilities included maintaining the company website, designing PowerPoint presentations for all client training curriculum, designing and producing a monthly educational newsletter, and developing promotional materials for the sales staff. I attended all sales meetings and learned how a billable-hours focused consulting firm is managed.
Jodie Johnson Skills
Jodie Johnson Education Details
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Wisconsin School Of BusinessDouble Major: Marketing & Management -
Edgewood CollegeMba
Frequently Asked Questions about Jodie Johnson
What company does Jodie Johnson work for?
Jodie Johnson works for First Business Bank
What is Jodie Johnson's role at the current company?
Jodie Johnson's current role is Senior Director @ First Business Bank | Marketing Strategy, Corporate Communications, Brand Development, Sales Support, & Team Leadership.
What is Jodie Johnson's email address?
Jodie Johnson's email address is jj****@****ess.com
What is Jodie Johnson's direct phone number?
Jodie Johnson's direct phone number is +160823*****
What schools did Jodie Johnson attend?
Jodie Johnson attended Wisconsin School Of Business, Edgewood College.
What are some of Jodie Johnson's interests?
Jodie Johnson has interest in Education.
What skills is Jodie Johnson known for?
Jodie Johnson has skills like Marketing, Advertising, Marketing Strategy, Social Media, Public Relations, Brand Development, B2b, Marketing Communications, Seo, Brand Management, Digital Marketing, Management.
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