Jodie Mason Email & Phone Number

Binfield, England, United Kingdom

Shepperton, Middx

A direct marketing specialist, focused on helping clients to deliver value from their marketing database & customer relationships. Providing not only strategic planning & insight, but hands on delivery of effective CRM programmes and most importantly, measurement of their ROI to the business.Existing clients; Zipcar, The Original Bowling Company, Monsoon Accessorize, Royal Caribbean - Celebrity Cruises

Wimbledon

Hammersmith

Working across the L'Oreal Paris, Garnier and Maybelline brands responsible for managing & delivering:- The CRM & social media strategies, including development of new CRM propositions for each brand- Fully integrated marketing campaigns via email, direct mail, magazine, facebook, website, you tube - Management of the consumer database for L'Oreal, including analysis, reporting & consumer insight- Database integration with various systems, including website and email broadcast platform- Data Governance and DPA compliance- Website management, content, updates & optimisation, managing international teams & agencies- A measurement framework, to track the ROI & quantify the success of L'Oreal's CRM programmes

New Malden, Surrey

Working for Nuffield Health across all it's divisions (health clubs, private hospitals, physiotherapy, health assessments) to deliver:- A group wide, insight-led CRM strategy focused on conversion, cross sell & retention- Robust business case for the build of a new marketing database- A thorough vendor selection process for a new campaign management solution & provider- Set up of new Customer Insight department to drive greater customer-centric decision making- Market research (both qual & quant) and monthly customer satisfaction programmes- Customer segmentation and profiling - Analysis and recommendations for diversification opportunities for the brand- Monthly reporting & insights dashboardDelivering for Cannons Health Clubs (before Nuffield Health acquisition):- The creation of multi-channel customer journey's for prospects, live and lapsed members - Day to day implementation of centralised CRM programmes via email, SMS and direct mail- Management of 52 individual health clubs local marketing needs - A predictive churn model to improve targeting, marketing comms & renewal strategy- Data and campaign analysis and reporting

Driving renewal rate, cross sell and revenue uplift from RAC's first year breakdown members via the direct marketing and contact centre channels. Through:- Delivery of value segmentation, identifying profitable & value destroying segments- Use of segmentation to drive the acquisition strategy- Improvements to the renewal process via a structured test & learn programme- Addition of targeted communications within membership year i.e. seasonal comms programme- The creation and delivery of a new member benefits scheme, driven by third party offers- Commercial management of the call centre teams; setting targets, promotions, briefings - Set up of a dedicated 'save a sale' team, process and tailored offers based on value segmentation- Formed part of the core team outsourcing the renewal call centre team to India- Travelled to Bangalore to brief & engage new agents directly and forsee & address potential issues in order to protect the overall customer experience & renewal rate

Management & delivery of several, high profile direct marketing programmes for the retailer utilising the Nectar database. Responsible for:- Relaunch and reactivation of the 'Littleones' Family Club Programme, after being dormant for 18mths- Delivery of integrated CRM programme using email, direct mail, magazines, POS, microsite- Delivering a collectable series of booklets for parents - triggered by parent's needs & child's age- Secured supplier funding by engaging, selling & delivering tailored marketing packages for brands- Re-engaged trade through the sponsorship of the Mother & Baby awards- Delivering the innovations programme, devising & testing new direct marketing campaigns- Roll out of 3 'innovation' campaigns which exceeded all ROI targets set- Supporting delivery of the 'spend stretch' campaign, targeting offers based on spend elasticity

Working within the Boots Advantage Card account team to help deliver:- Creative direct mail campaigns to drive Advantage Card usage, footfall and revenue - Co-branded direct mail campaigns, working with leading H&B brands targeting the Boots database- Monthly reporting, analysis and recommendationsDelivering for the NTL Account:- Complex mail and direct mail campaigns to migrate legacy databases to new product propositions- Cross sell and up sell campaigns for the company's broadband and TV offerings- Retention campaigns to drive renewal rates from existing subscribers

2.1, Business & Marketing

A Levels, Business, Media, Geography

Gcse'S, 9 A-C Grades Including English & Maths