Consultancy business providing tourism services to clients including areas such as Tourism Development, Marketing, Strategy formulation & Implementation, Product Development, Product Representation, Investment facilitation and Business Development. 
Key achievements:• Creation and writing of 2 DMP’s for regional Tourism bodies.• Marketing and business plan creation and implementation.• Itinerary and package creation for individual products and leading tourism companies.• Business launch activity• Electronic media creation, including website development, SEO, online marketing strategies, social media strategies and rollout• Creation of Drive Itinerary programme for promotion at Motorclassica for Northern Rivers Region. • ‘Why pay commission’ workshops conducted in multiple regional areas across Australia• Creation of Social Media Strategy’s for wholesalers, operators and tourism bodies• Marketing for Tweed Foodie Fest, Tweed Fusion and Mount Warning Tours• Trade engagement for a range of operators throughout Australia and the world• Set up and operation of online reservation systems for operators, including integration to social media and online travel companies.KEY ACCOUNTSTripADeal Tweed Foodie Fest Mount Warning ToursExchange TravelAWOL AdventuresDestination TweedMonaco Tourism

Tasting Plate Tours was established to showcase the fantastic farms, producers and restaurants that the Northern Rivers of NSW has to offer. Whilst some of the bigger names, Fins, Salumi, Ink Gin, Paper Daisy, The Farm and Harvest are well known around Australia and the world, these are just the tip of the iceberg of what the region has to offer.The stories, the people and the places make this region unlike any other and the perfect place to explore and eat and drink your way around.Tasting Plate Tours offer small (no more than 8 people), intimate tours focusing on the best that the region has to offer, in themed and tailored tours.

Market Manager for RedBalloon, Adrenaline and IfOnly brands of the Big Red Group, looking after Queensland and Western Australia

• To assist with the active promotion of the company, including the development of a strategic marketing plan to identify a pathway to encourage growth into new business markets.• To identify business development opportunities in accordance with AWOL Adventures Marketing Plan.• To establish contacts and networks with industry and other organisations for the promotion of AWOL Adventures as required in accordance with AWOL Adventures Marketing Plan.• To create, design and write all AWOL Adventures Tours and itineraries.• To facilitate and co-ordinate a range of marketing activities in accordance with those identified in the AWOL Adventures Marketing Plan including:-• A review of existing company marketing materials including website, image library, tender documentation, and business brochures• The redevelopment of key marketing elements including the design, format, and appeal of the AWOL Adventures website and publications• Production of new marketing materials• Development of fully costed proposals for the production of marketing materials as, and when required• Development of business events, sponsorship opportunities, and other projects as may arise from time to time• Management, maintenance and update of the AWOL Adventures website, social media and marketing collateral as required• Identification and development of opportunities for promotion of AWOL Adventures activities through public relations and press releases• Management of sales agents’ commissions and enquiries

• Managing all aspects of the development of all product for Bali, Fiji, America, Hawaii, Malaysia and Thailand, including accommodation, touring, transport, activities, Tourism Bodies and airlines• Managing team of 4 Product Co-ordinators and 4 Product Loaders.• Relationship building and maintenance with all partners in each region of responsibility• Negotiate all rates, specials, exclusive arrangements for Ignite Travel Group, including My Holiday Centre, Rewards Corp and Group Buying• Ensure all product is packaged to Ignite Standards, loaded accurately and in a timely manor for sale.• Grow commissions and margins for all destinations• Mange advertising budgets and reviewing performance against agreed targets• Update and conduct training with all front line sales staff on destinations of responsibility• Maintain all accounts and finances with partners• Visit destinations of responsibility at least 2 times per year.

• Coordinating the development of all product for Bali, Singapore and Malaysia• Relationship building and maintenance with all partners in each region of responsibility• Negotiate all rates, specials, exclusive arrangements for Pinpoint Travel Group• Ensure all product is loaded into Calypso, accurately and in a timely manor for trade to access.• Update and conduct training with all front line sales staff on destinations of responsibility• Maintain all accounts and finances with partners• Visit destinations of responsibility at least 2 times per year.

• Coordinating the development of all product for key destinations• Relationship building and maintenance with all partners in each region of responsibility• Negotiate all rates, specials, exclusive arrangements for Emirates Holidays• Ensure all product is loaded into system, accurately and in a timely manor for trade to access.• Update and conduct training with all front line sales staff on destinations of responsibility• Maintain all accounts and finances with partners• Visit destinations of responsibility at least 2 times per year.• Represent Emirates Holidays at all key Trade Shows in regions of responsibility.

• Coordinating the development of new product packaging• Training for all members on distribution channels and commission structures• Liaising with industry to ensure product placement in retail and wholesale distribution systems (domestic and international)• Working with industry partners to develop solutions and/or action plans to resolve Outback industry issues through such avenues as:o Liaising with local government authorities in the OQTA region to develop Shire Tourism Action Planso Working with Sub regional committees to enhance visitor services within Outback Queensland.o Provide advice to operators about how to enhance tourism opportunities in Queensland’s Outbacko Work with operators to teach them how to make their businesses more sustainable• Organise and attend all trade related marketing events, including:o ATEo ATEC national and state eventso Domestic Trade Showso Familiarisations (domestic and international)

• Contracting with all 3rd party operators (accommodation, attractions) ensuring wholesale commission levels are paid• Creation of all packages for use in tactical campaigns throughout the year• Design and creation of yearly travel brochure linked to rail services• Training of frontline reservations staff and sales staff on packaged products• Implementation and loading of all products into reservation system• Organisation of trade and media famils • Build and maintain strong working relationship with all key partners and RTO’s

Development and growth of all aspects of Albatross Travel Group, including, but not limited to:• Creation and implementation of all marketing and advertising plans, both within the industry(through key partners) and direct marketing to the public.• Identifying, negotiating and creating key partnership opportunities in the market• Development of new products as well as consistent growth of existing product lines