Jodie Woodworth

Jodie Woodworth Email and Phone Number

Head of Marketing @ Envysion | B2B SaaS Marketer focused on Brand Visibility, Go To Market Strategy, & Driving Growth | Leading an Agile Marketing Team @ Envysion, a Motorola Solutions Company
Jodie Woodworth's Location
Fort Collins, Colorado, United States, United States
Jodie Woodworth's Contact Details

Jodie Woodworth personal email

n/a

Jodie Woodworth phone numbers

About Jodie Woodworth

My Specialty:It’s a noisy world out there and my goal is to make sure the brands I work with, stand out. I specialize in: Marketing Strategy and Planning - Change isn't easy but is inevitable. Understand the market, customer insights, how the product will lead growth, and a deep understanding on creating demand. Brand Management - Customer acquisition, retention, communication, satisfaction, & growthTeam Growth – Build a strong and collaborative team environment within the marketing team and cross functional partnerships with sales, product, and customer success teams.Product Marketing - It’s all about the messaging. Understanding the customer journey and what the prospects or customers need to hear and when.Digital Marketing – PPC, paid search, display, Facebook/LinkedIn ads and posts, and SEO strategies to increase demand generationEngagement – Social Media for organic growth, engage conversations, loyalty, and lead generationAnalytics – It’s all about the data. Google Analytics, Google Ads, and Facebook Analytics tell a great storySales - With a sales background, there is a true understanding of the needs from the sales teamProject Management - Manage a team to deliver the scope of negotiated workI love building and coaching teams and digging into all areas to understand the true needs of the company and customers. I review data and spend the necessary time analyzing to make sure there is a proper return on investment in all marketing activities.How It’s Done:First and foremost, years of marketing and sales experience. Plus,Understanding the current processes and having the ability to make changes where needed to grow.Truly understanding the customers. With that comes continuous A/B testingWith a well-rounded knowledge and understanding of all areas of the marketing department I am able to see where the pieces fit together to make the team stronger.I take a deep dive into all areas of a company so I have a true understanding. I leave no stones unturned. I also build an incredible team of marketing experts ready to make sure the brand stands out of the clutter.Why I’ve been successful:When you have a conversation with me you’ll understand my passion for marketing and helping to find a solution to achieve company goals and business growth. I ask a lot of questions. I never stop learning. I keep updated on current trends. I make sure all of the pieces and parts are working together to improve company growth and success.I've been through change, growth, and acquisitions and have the experience to make a difference.

Jodie Woodworth's Current Company Details
Envysion, a Motorola Solutions Company

Envysion, A Motorola Solutions Company

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Head of Marketing @ Envysion | B2B SaaS Marketer focused on Brand Visibility, Go To Market Strategy, & Driving Growth | Leading an Agile Marketing Team
Jodie Woodworth Work Experience Details
  • Envysion, A Motorola Solutions Company
    Head Of Marketing
    Envysion, A Motorola Solutions Company Mar 2021 - Present
    Westminster, Colorado, Us
    Member of the leadership team and head of the marketing department in a Loss Prevention and Security Software company. Built a team of 7 marketers from 2, within 1.5 years. Developed a marketing plan and strategy based on company and marketing goals. Created synergy between sales, product, and customer success departments. Focus is on brand, growth, and engagement within a subscription based SaaS model through the entire customer journey. Organize and outline processes. Determine marketing technology. Build product marketing structure in a sales focused marketing environment.Implemented a successful inbound lead strategy using paid ads and driving demand with relevant content.Launched an Advisory Board and Application Innovation Council. Developed ideal customer profile. Captured customer focused language by having conversations with the customer and capturing a true understanding of their needs and pain points.Created product overview documents, one-liners, problem-solution-result, feature/benefits for sales and customer success to be able to use for growth and expansion. Assisted in reducing churn from 20% to 7% building stronger communication channels.Generated a flow of branding, lead generation, and customer intimacy for the sales team to exceed their net new goal. 27% increase YOY.Navigated acquisition of a small SaaS company into a large corporation maintaining positioning, brand presence, and a prominent player in the industry.
  • Exit Five
    Member
    Exit Five 2021 - Present
    Burlington, Vt, Us
    The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com
  • Brindle Digital Marketing
    Account Manager
    Brindle Digital Marketing Feb 2020 - Mar 2021
    Greeley, Colorado
  • Madwire®
    Marketing Consultant
    Madwire® Jul 2016 - Feb 2020
    Fort Collins, Colorado, Us
    Consult businesses on digital strategies such as Social Media, Google Ads, Google Analytics, Facebook, SEO, EMail Automation, CRM.Selling SaaS technology meeting monthly, quarterly and annual sales goals.Manage funnel of over 300 leads on an ongoing basis through communication via in-person, teleconference, and web presentations establishing a presence and building positive brand awareness while fostering continuous engagement.Collaborate with internal departments to determine customized strategies for individual client needs.
  • Madwire®
    Marketing Executive
    Madwire® Mar 2018 - Jan 2020
    Fort Collins, Colorado, Us
    Identified business opportunities, developed marketing strategies, and executed plans to capture sales by engaging clients into additional product lines. Strategized and implemented advantageous marketing plans for over 60 clients managing digital investments totaling $1 million annually. Analyzed pertinent data to gather insights and trends to present to clients, focusing on optimizing and growing opportunities, increased return on investments, and reducing costs per conversion. Spearheaded internal projects while collaborating cross-functionally with internal teams, including website development, graphic and print design, email automation, CRM management, and content marketing strategies. Managed Google Ads, Facebook Ads, LinkedIn Ads, SEO, website design and management, content creation which enhanced client investment into differing product lines and maintained client retention over the six-month minimum contract. Grew monthly sales between 8-12% with managed clients; effectively retained and grew 92% of clients past initial six month commitment periods. Trained clients on company software with over 70% adoption rate for additional product usage and cross-sell opportunities.
  • Comcast Spotlight
    Account Executive
    Comcast Spotlight Feb 2015 - Jul 2016
    New York, Ny, Us
    Conducted research, reviewed analytics and determined strategy to propose a marketing mix improving client ROI.Managed accounts from onboarding, negotiations, scheduling media plans, strategic analysis, budgeting, collections and renewing contracts.Increased current client billing and added new clients to increase annual sales goals by 25% YOY in a struggling market.Represented Northern CO in Executive Club to discuss changes, improvements, and build a successful plan for future growth for the video media industry.Prospected and built a book of business by cold calling in person presenting relevant data based on needs.
  • Envysion, Inc. (Cloud, Technology, B2B, Saas)
    Account Executive
    Envysion, Inc. (Cloud, Technology, B2B, Saas) Aug 2014 - Feb 2015
    Westminster, Colorado, Us
    Contacted Quick Service Restaurants to introduce product and discuss solutions for common issues resulting in resulting in $30K in MRR pipelineConducted Webinars to progress through sales process.Built security monitoring packages for multi-unit owners and negotiated contracts.Attended trade shows as needed to promote product and solicit new prospects.Intermediate user of: Salesforce.com, Hubspot, JoinMe, Excel, and PowerPoint
  • Time Warner Cable Media Sales
    Senior Account Executive
    Time Warner Cable Media Sales Oct 2007 - Jul 2014
    New York, Ny, Us
    Increased business and market share by cold calls, client referrals and increased cross sell and up-sell opportunities. Conducted needs analysis, proposal development and presentation to decision makers.Managed an average of 30 local, regional and agency accounts Cultivated business partnerships, built a successful pipeline and created new sales opportunities including increasing sales from one client from $60k to $500k annually. Utilized research and data to tell an engaging story to increase media share. Proficient in View32, Strata, Eclipse, Cable Qual, AdMall, Media Monitors. Exceeded budget in 2008, 2010, 2011, 2012, 2013 (2008 billing $750k to 2013 $1.8mm).Served as a President Club member charged with formulating strategic direction and devising business development initiatives consistent with overall company goals.Strategically managed revenue generating endeavors, including forecasts, pipeline strategies and quarterly reports.Promote excellent client relations by being highly available and providing rapid response to issues.Trained in political advertising
  • The Leukemia & Lymphoma Society
    Sr. Campaign Director
    The Leukemia & Lymphoma Society Feb 2004 - Oct 2007
    Rye Brook, Ny, Us
    Managed the largest fundraising campaign for the Western NC chapter in the collections of over $1.5 million in donations.Increased dollars raised by 16% in FY04, 8% in FY05 and 33% in FY06During first year, reduced expenses by 31% by motivating and empowering staff to manage budget.Solicited and negotiated corporate sponsorship's.Responsible for researching, planning, implementing and evaluating an 18-month integrated marketing strategy.Purchased direct mail, print and traditional media advertising.
  • Chick-Fil-A
    Regional Marketing Director
    Chick-Fil-A 1998 - 2004
    Atlanta, Ga, Us

Jodie Woodworth Skills

Advertising Sales Marketing Advertising Marketing Strategy Sales Digital Marketing Social Media Marketing New Business Development Online Advertising Integrated Marketing Media Planning Marketing Communications Digital Media Account Management Political Advertising Negotiation Leadership Promotions Vod Budgets Email Marketing Media Buying Social Media Integrated Media Sales Local Advertising Strata Strategic Sales Plans Online Marketing Strata View Customer Focused Service Radio Advertising Mobile Marketing Sponsorship Brand Development Relationship Mgmt Digital Strategy Health Education Relationship Management Budgeting Customer Retention Customer Service Customer Relationship Management Customer Engagement Microsoft Excel Microsoft Word Microsoft Powerpoint Facebook Search Engine Optimization Google Analytics Google Adwords

Jodie Woodworth Education Details

  • Unc Charlotte Belk College Of Business
    Unc Charlotte Belk College Of Business
    Business Marketing
  • Queens University Of Charlotte
    Queens University Of Charlotte
    Organizational Communication
  • University Of North Carolina At Charlotte
    University Of North Carolina At Charlotte
    Psychology
  • Washtenaw Community College
    Washtenaw Community College

Frequently Asked Questions about Jodie Woodworth

What company does Jodie Woodworth work for?

Jodie Woodworth works for Envysion, A Motorola Solutions Company

What is Jodie Woodworth's role at the current company?

Jodie Woodworth's current role is Head of Marketing @ Envysion | B2B SaaS Marketer focused on Brand Visibility, Go To Market Strategy, & Driving Growth | Leading an Agile Marketing Team.

What is Jodie Woodworth's email address?

Jodie Woodworth's email address is jm****@****uno.com

What is Jodie Woodworth's direct phone number?

Jodie Woodworth's direct phone number is +185577*****

What schools did Jodie Woodworth attend?

Jodie Woodworth attended Unc Charlotte Belk College Of Business, Queens University Of Charlotte, University Of North Carolina At Charlotte, Washtenaw Community College.

What skills is Jodie Woodworth known for?

Jodie Woodworth has skills like Advertising Sales, Marketing, Advertising, Marketing Strategy, Sales, Digital Marketing, Social Media Marketing, New Business Development, Online Advertising, Integrated Marketing, Media Planning, Marketing Communications.

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