Director Digital Marketing Strategy And Content Management
CurrentDevelop integrated digital marketing and social media programs that build brand and generate leads. Provide the framework to convert leads into satisfied repeat customers.• Brand Positioning & Brand Planning• Online, Email, Social Media & Traditional Marketing & Advertising• Sales Support, Tool Kit Development & Training• Creative Direction & Ad Agency Management • Web, Socia Medial & Multiplatform Communications• Content Management, Copy Development• Leadership & Organizational Change Management• Tradeshow Planning, Large client Event Planning• ROI Analysis & Budget ForecastingDefine product strategies and road maps, research and determine lead generation opportunities and increase customer satisfaction and Life Time Value to your organization.Develop Marketing Content and communications programs for employees and clients for highly technical, healthcare and/or scientific communications. Conduct competitive analysis, research, and consumer segmentation and develop targeted consumer marketing programs, sales tools and collateral.