Develop integrated digital marketing and social media programs that build brand and generate leads. Provide the framework to convert leads into satisfied repeat customers.• Brand Positioning & Brand Planning• Online, Email, Social Media & Traditional Marketing & Advertising• Sales Support, Tool Kit Development & Training• Creative Direction & Ad Agency Management • Web, Socia Medial & Multiplatform Communications• Content Management, Copy Development• Leadership & Organizational Change Management• Tradeshow Planning, Large client Event Planning• ROI Analysis & Budget ForecastingDefine product strategies and road maps, research and determine lead generation opportunities and increase customer satisfaction and Life Time Value to your organization.Develop Marketing Content and communications programs for employees and clients for highly technical, healthcare and/or scientific communications. Conduct competitive analysis, research, and consumer segmentation and develop targeted consumer marketing programs, sales tools and collateral.

Manage Healthx brand, marketing, social media, promotions, corporate communications and public relations strategy. Manage internal marketing and salesforce.com resources and external marketing agencies and business partnership relationships and cobranded opportunities nationwide. Healthx is the leading digital engagement platform connecting health insurance plans and payers with members, providers, employers and brokers. Healthx integrates claims, wellness, disease management, predictive modeling, pharmacy, and provider quality information in one place to encourage healthy consumer behavior and make employees more accountable for their healthcare decisions. Healthx secure portal allows a patient to interact via online or mobile platform with other organizations or people that are involved in his/her care and build a personal support team. Alerts and reminders can be set for prescription refills or upcoming appointments.Healthx is the industry leader with over 11 million aggregated employees and 23 million total member lives across an array of industries. Healthx technology company focused on engaging healthcare constituents in actions that lower cost. Healthx platform technology allows unique profile and preference data to be combined with outcome data to drive a specific pro-active targeted communication strategy to change the behavior of each individual member.