Jodi Kasten Email & Phone Number

Toronto, On, Ca

Calgary, Alberta, Ca

Uniting Women Through Bold ConversationsWe represent Canadian women who believe sound energy policies are vital for the continuing economic prosperity of our country. We’re driven by the unshakable belief that a better world is possible and we can make it happen… together.

Austin, Texas, Us

Responsible for revenue in Canada, Mexico and Brazil. Built a large (200) sales organization in Canada from the ground up. Developed the strategy for all market segments from small business, mid market and enterprise. Delivered consistently on hyper growth revenue targets quarter over quarter. Successfully managed a metrics based sales culture. Developed junior and seasoned sales professionals into a high performance sales team. Established key relationships with senior clients.

San Jose, Ca, Us

Responsible for the digital advertising sales and marketing strategy and execution for direct advertisers and media agencies for Kijiji in Canada. Accountable for significant annual revenues. Developed a large high performing sales team. Delivered double digit quarter over quarter growth and year over year growth.

Oakville, Ontario, Ca

Reported to CEO. Built a strategic marketing plan and vision to elevate the brand and maximize channel potential. Introduced innovative marketing techniques and disciplines in order to engage current audiences and capture new ones. Developed a culture of high performance within 3 critical teams; marketing, research and corporate communications.

Redmond, Washington, Us

Reported to GM of online division with a staff of 14 and responsible for a revenue quota of $40M. Drove advertising revenue with media agencies and direct advertisers nationally and globally. Developed a high performing sales team. Built strong senior level relationships within the digital advertising industry, including Tier 1 media agencies.

Redmond, Washington, Us

Drove an integrated marketing plan designed to significantly increase awareness, user engagement and revenue growth for MSN Canada. Directed campaign strategy with business and product groups and in partnership with the sales organization. Anticipated business trends and competitor activity in a high growth and highly dynamic market to build effective marketing campaigns. Challenged the team to demonstrate measurable outcomes.

Redmond, Washington, Us

Managed the enterprise marketing and inside sales team to the successful execution of the first integrated industry and segment marketing strategy including; advertising, PR, lead generation, executive engagement and telesales programs. Championed and introduced a high touch marketing strategy resulting in high quality leads that moved directly to pipeline opportunities with a reduced cost per lead. Developed and introduced business relevant messaging to the product teams, sales teams and executives using this as the foundation for all customer communication and marketing vehicles.

Walldorf, Bw, De

Managed media/analyst relations, crisis communications, internal communications and executive thought leadership. Planned advertising, media and branding campaigns that promoted increased consideration for SAP.

Walldorf, Bw, De

Developed marketing strategy with an industry focus. Managed the field marketing team to drive the successful execution of the lead generation and industry PR plan. Improved pipeline health exceeding lead quota of 30 new qualified leads to sales per month. Spearheaded first implementation of lead management using SAP CRM, improved acceptance rate of leads passed to sales. Industry marketing strategy improved response rates by over 10% in the first 6 months.

Walldorf, Bw, De

Walldorf, Bw, De

Walldorf, Bw, De

Walldorf, Bw, De