Served as the founding product marketer for a leader in cloud-based order management solutions for mid-market distributors and manufacturers running the Microsoft Dynamics ERP. Oversaw the GTM launches of two core products, including the company's first analytics offering, resulting in growth in both new name logos and pipeline.

Established a formal product marketing function within a growing marketing team at a leading provider of SaaS licensing, royalty management and data solutions for media and entertainment companies. Created cohesive messaging and value proposition across diverse product sets and assisted in developing the company's product vision and roadmap to help drive ARR growth and expand into new global markets.

Formulated and implemented an integrated, multi-channel marketing strategy for a provider of SaaS accounting and payment automation solutions (fintech) as they expanded into new markets. Responsible for planning, implementing and managing all aspects of the company's marketing - demand generation, marketing automation, digital marketing, product marketing, content marketing and events - to build a substantial pipeline of potential new business.

As the first marketing employee for this start-up provider of fintech and Open Banking solutions, I was initially tasked with crafting product message and value proposition, defining the Ninth Wave brand, and building marketing plans and programs from the ground up. Responsible for all aspect's of the company's marketing strategy - account-based marketing, content marketing, demand generation, product marketing, and events. My initiatives doubled social media following and tripled engagement, created a steady flow of qualified leads for the sales team, and helped build a significant pipeline.

Responsible for the creation of marketing content (e-books, white papers, brochures, fact sheets, blog posts, etc.) for an industry-leading provider of SaaS software and services for data management, business intelligence, and analytics. This content supported sales efforts, new product launches, account-based marketing initiatives, and penetration into target vertical markets.

Established a marketing department and related programs for a start-up provider of SaaS document automation and management solutions. Helped the company achieve explosive growth, including the generation of $400,000 in revenue in six months, the addition of 250 new clients in the first four years, and the creation of a $2 million pipeline.

Executed a series of integrated marketing programs (advertising, events, campaigns, public relations, collateral development) for the contact center solutions division of large, rapidly-growing, multi-national software company. These programs helped contribute to the organization’s double-digit revenue and profit growth.