In February 2023, I joined HRPA to spearhead a team of 60+ towards achieving a growth and transformation mandate.During the development of our comprehensive new strategic plan, Vision 2027, I orchestrated a financial turnaround within a remarkable 9-month timeframe. Despite facing a budgeted $1.8M deficit, with a board-mandated target of a $1.4M deficit, we successfully achieved a $182k surplus. This achievement laid a robust foundation for the organization's sustainability and future growth. Our success was driven by a steadfast commitment to enhancing our operational discipline while surpassing revenue targets by 3%, equivalent to approximately $500K.We are currently on course to achieve our 2024 objectives, which encompass significant revenue growth target and the generation of another operating surplus. We are on track to attain 17% Revenue Growth since I started in the role, with over 5% member growth, and a ten-year membership peak.This surplus will empower us to further invest in our expansion while enhancing our relevance and impact. We aim to grow our membership by 30% and our revenue from $14.2M in 2023 to $20M in 2027.In 2023, amidst stabilizing our operations, we initiated HRPA's strategic planning process in June. This pursuit culminated in Vision 2027 in February 2024—a forward-thinking four-year strategic roadmap crafted through community engagement, member feedback, and extensive research and analysis. This blueprint delineates our collective vision, mission, values, strategic pillars, and priorities, guiding HRPA's endeavors towards growth, impact, and sustainability. Grounded in a people-centric approach, our plan is laser-focused and outcome-driven, encapsulating our organization's rich legacy while boldly charting a course for the future. It is ambitious, designed to ignite a culture of excellence, and we are eagerly poised to embrace the challenges and opportunities that lie ahead.

While between roles, I advised founders, CEOs and companies on growth, global brand-building and transformation.

Vetster is a telemedicine platform for pets that has raised a total of USD$48 million in venture funding most recently at $90M USD valuation. Key responsibilities focused on sales, marketing and client service, new business to business initiatives including conceptualizing B2B product launches, expanding distribution channels and strategic partnerships. Conceptualized and built the company’s B2B strategy and product offering. Secured interest and funding from several strategic early stage angel investors. Led the development of early marketing and industry partnerships that accelerated the growth of the company’s user base. Oversaw and led sales operations, legal and financial modeling of B2B business.

Built new global movement and business from scratch and developed essential management skills, such as running a P&L, managing a budget, and setting a strategic vision. Conceptualized and successfully built a global movement that began as a grassroots social enterprise and grew rapidly to advance the participation and leadership of all women in tech Impacted over 60,000 people through in-person events hosted in major global markets. Connected with and influenced millions of people across Canada, the US, UK, and Israel by releasing novel research and through social media, digital marketing, and online programming. Galvanized ecosystem of government, private sector, and community to drive social change to close the gender gap and advance equity aligned to United Nations Sustainable Development goal 5: Gender Equality. Built and led a team of more than 30 people; attracted over 60 corporate partners including many leading brands throughout North America. Generated first year revenue of almost $2M, with 41% growth YoY in second year of operations. Raised $500,000 seed capital and attracted more than 50 of Canada’s top business leaders as advisors. Brought together more than 500 global thinkers and sought after speakers on DEI to speak at over 100 world-class events.

Recruited to lead the complete transformation and significant growth mandate for this membership organization ($1 million in annual revenue) focused on bringing together top technology CEOs and senior executives. Laid the groundwork for and drove significant growth through the launch of an innovative new sponsorship revenue model, with new (and retained) members consistently surpassing set targets.Recommended and led a rebranding initiative that revitalized the organization and ensured its tight alignment with target executives. Disrupted and rebuilt organization’s revenue model to ensure its sustainability and continue growth. Dramatically improved the company’s profile and reputation within five months, including top tier earned media placements and participation in tech leader mission to Israel with Toronto Mayor John Tory. Catalyzed the community around diversity and equity, which led to the formation of #movethedial, an initiative initially created to fuel Peerscale’s growth.

I drove growth and innovation as a business development executive, growth strategist and coach. My role expanded to include running comprehensive Associate Business Development program for 350 associates nationally which I created. This program included my speaking at and facilitating 10 sessions annually and included coaching junior partners and senior associates one on one to help them each set their long term vision, create business plans and develop accretive habits and skills.

Responsible for Osler's National Litigation Business Development strategy and operations. Collaborate with and coach individual Partners and Associates to create and execute on creative business development programs targeted at revenue generation and defence. Facilitate and advise on marketing, profile building and strategic sales initiatives. Developed and in the process of implementing innovative, sophisticated, comprehensive Associate Business Development training program. Work directly with the Chief Client Officer to conceptualize, coordinate and execute cross-functional, national, strategic initiatives to engage Osler Alumni. Active contributor to growing Business Development team - add value through regularly connecting people, facilitating innovation opportunities, and being a source of positive energy and leadership.

Developed accretive Family law litigation practice (originating billings growth of 25% annually from 2006 to 2010) and secured personal injury file with $10 million in potential revenue. Conceptualized, marketed, executed, and co-chaired 5 innovative Ontario Bar Association programs (Young Lawyers Division) and novel Family Arbitration Course attracting over 50 attendees per program. Successfully raised professional profile through teaching Business Law course to undergraduate students at the University of Toronto (2008) and regularly contributed to internal and external publications (over 20 articles). Contributions to the firm included consistent student interviewer and formal and informal mentorCreated novel United Way event as part of the firm’s annual community initiativeLed department associate recruiting initiatives; held a leadership role in Women Lawyer’s Business Development Committee; and was an active member of Associates and Justicia (Retention of Women in Private Practice) committees.