Jodi Lamberti Email and Phone Number
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A versatile, medical device marketing leader with a proven ability to drive business growth for early through growth stage companies with focused, high-impact commercialization and marketing strategies. In recent years, I've used my business-focused approach to commercialization to deliver market growth and adoption strategies that have helped medical device start-ups accomplish critical business milestones including successful fundraising, an IPO, and an acquisition by a major, multi-national medical device company.Areas of expertise* Commercialization Strategy and Execution* Marketing Program Development and Leadership* Cross-Functional Product Launch Team Leadership* Global Marketing & Product Management - Upstream and Downstream* Key Opinion Leader (KOL) Program Development* Physician & Stakeholder Relationship Management* Brand Management* Marketing Communications* Medical Device Regulations & Guidelines* Market and Healthcare Economics Research and Analysis* Annual Budget Planning and Management* Scientific Conference Exhibition & Promotion
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Vice President Of Commercial DevelopmentVisura TechnologiesDenver, Co, Us
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Vice President Of Commercial DevelopmentVisura Technologies Dec 2024 - PresentBloomington, Mn, Us -
Medical Device Marketing And Commercialization ConsultantSprig Oct 2021 - Dec 2024Wilmette, Illinois, Us -
Director Of Global MarketingNonin Medical, Inc. Aug 2020 - Oct 2021Plymouth, Minnesota, Us• Leading cross-functional product launch of innovative digital health care platform and developing full commercialization strategy• Collaborating with business and engineering leadership to assess multiple chronic disease states and associated unmet clinical needs to drive future product roadmap development• Leading a team of product managers and marketing specialists to drive business objectives for new product launches and legacy product portfolios to drive $80M+ in annual revenue• Establishing results-oriented marketing and commercial processes and best practices to drive business growth• Coaching and mentoring junior medical device marketers to develop world-class marketing program -
Global Marketing ManagerNonin Medical, Inc. Oct 2019 - Aug 2020Plymouth, Minnesota, Us• Conducted a comprehensive product portfolio assessment to develop short-term and long-term product roadmaps to maximize current revenue potential and identify new market opportunities for future products• Developed marketing plans to support annual revenue goals and collaborated with marketing communications colleagues on execution• Mentored and led product manager to ensure departmental goals and objectives were successfully met and marketing best practices were upheld• Conducted voice-of-customer research to develop strong understanding of end user needs to influence product roadmaps and business strategy
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Marketing ConsultantSprig Consulting Apr 2019 - Oct 2019Wilmette, Illinois, Us* Clients: NuVera Medical (acquired by Biosense Webster in Dec. 2020), Shifamed, Elixir Medical, Artio Medical, and EBR Systems* Managed key client relationships with executive level leadership* Developed strategic and tactical commercialization plans for start-up and pre-commercial medical device companies* Conducted and analyzed market research to assess market conditions and develop strategies for product growth in target markets* Created revenue growth models for US product launch * Developed competitive pricing strategies to support both initial product launch and sustained market adoption and penetration* Assessed reimbursement landscape for target indications and developed market access strategies* Positioned emerging products with strategic messaging and creative brand development* Developed clinical strategies to support marketing and sales initiatives
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Director Of MarketingImricor Dec 2017 - Mar 2019Burnsville, Mn, Us* Led cross-functional leadership team to ensure execution of EU and US commercialization strategy * Built strategic relationships with key industry partners to support commercial needs* Conducted market and voice-of-customer research to identify future fields-of-use and new market opportunities* Developed forecasts and competitive pricing strategies* Ensured market access and EU and US reimbursement -
Marketing And Communications ManagerImricor 2013 - Dec 2017Burnsville, Mn, Us* Developed the European launch and commercialization strategy for Imricor's iCMR products for cardiac ablations* Built strong international KOL relationships and voice-of-customer awareness* Developed iCMR economic analysis for key stakeholders* Led international and domestic conference participation including supporting KOL presentation needs* Shaped product and corporate messaging for emerging technologies* Lead a corporate re-branding initiative in preparation for Imricor's first CE marked product* Developed corporate and product narrative to educate electrophysiology market about Imricor's patented iCMR technology* Negotiated local and national vendor contracts to produce marketing assets and secure distribution outlets* Developed a network of industry media connections for content and press release distributions.* Wrote press releases for international and domestic audiences.* Developed content for brochures, website, videos, and social media campaigns
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Technical WriterImricor 2012 - 2013Burnsville, Mn, UsProduced technical documentation per US, EU, and Canadian regulatory standards for class II and III medical devices. * Clinical investigation reports * Clinical evaluation reports * Instructions for use * Scientific articles for publication * User's manuals * White papers
Jodi Lamberti Skills
Jodi Lamberti Education Details
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Iowa State UniversityEnglish; Communications -
Harvard Business School OnlineEntrepreneurship/Entrepreneurial Studies
Frequently Asked Questions about Jodi Lamberti
What company does Jodi Lamberti work for?
Jodi Lamberti works for Visura Technologies
What is Jodi Lamberti's role at the current company?
Jodi Lamberti's current role is Vice President of Commercial Development.
What is Jodi Lamberti's email address?
Jodi Lamberti's email address is jo****@****nin.com
What schools did Jodi Lamberti attend?
Jodi Lamberti attended Iowa State University, Harvard Business School Online.
What skills is Jodi Lamberti known for?
Jodi Lamberti has skills like Global Product Management, Voice Of The Customer, Cross Functional Team Leadership, Medical Devices, Product Launch, Marketing Strategy, Strategic Planning, Marketing Communications, Project Management, Brand Management, Integrated Marketing, Cardiology.
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