Teaching a masters course in Executive Leadership.

Deliver keynotes, workshops and speaking engagements on purpose-driven culture and decision-making, personal purpose, family business, strategy and organizational governance.

Faculty Director for Weatherhead School of Management Executive Education Signature Leadership Deep Dive Program

Fourth-generation leader of family-owned, mid-market manufacturer of high-performance blending equipment for the consumer and foodservice commercial markets. Set vision and lead strategy execution to ensure all processes, communications and expectations reflect the company’s clear purpose and core values.Led the organization’s overseas expansion, amplifying international footprint to more than 140 countries by creating processes and establishing purpose-driven message. Established Vitamix as the world leader in high-performance blending, and led the company to organic growth of more than 400%.Primary focus includes:• Provide oversight of the company’s future, ensuring alignment with the organization’s CORE (purpose, mission, values, business objectives, guiding principles, and edge).• Nurture commitments with, and to, customers, employees, shareholders, suppliers and our community.• Continue the commitment to design, develop and produce the world’s best-performing and most reliable blending solutions.• Maintain leadership that reflects the company’s foundational passion, integrity and family values.

Transformed the organizational structure of the company and its corporate vision, business objective and culture. Articulated the deep-rooted company values, purpose and mission, integrating them into the fiber of the organization. Created processes based on this articulated culture to enhance company policies around recruiting, employee development, retention and recognition.Large scale focus included:• Company-wide transformation• Creating a sustainable business model• Expanding overseas and household distribution• Defining and elevating status of the brand• Providing strategic focus for the company’s future

Applied core values message and systematic approach to the Vitamix International and Household Divisions. Created processes and messaging consistent with company values and purpose. Led divisions to exponential growth while solidifying message across divisions.Identified a market shift in the understanding of whole-food health. Transformed internal messaging, marketing approach, systems and processes to capitalize on an emerging opportunities.

Created an international division. Identified and established distributors in target countries and built international structure to support global expansion.