Jodi's extensive background in the creative and marketing fields has given her over a decade of experience in project management, refined her keen eye for design, and helped develop a passion for presentation and detail.Her current roles include brand strategy and management, art direction, and marketing content creation for multiple clients. Jodi's true professional passion is crafting a unique look and feel for each company and curating a compelling story of the company that represents its individual values, goals, and speaks its truth to its audience. Jodi completed her undergraduate degree in Studio Art at Southern Methodist University in 2005 and her masters degree in Digital Photography at Savannah College of Art and Design in 2012. She continues her education today through individual study, practice, and immersive educational courses.In her free time, Jodi volunteers at the local second chance animal shelter and spends time training Tito, the rescue dog. She also enjoys reading a new book, traveling, and photography.
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Business OwnerPaws & Plants PlanoTexas, United States
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Adjunct ProfessorCollin College Aug 2023 - PresentFrisco, Texas, United StatesI lead the ARTS 1313 course at Collin - Frisco. This class is the introduction to the creative media designed to enhance artistic awareness and sensitivity through the creative and imaginative use of art materials and tools. It includes art history and culture through the exploration of a variety of art works with an emphasis on aesthetic judgment and growth. Additionally, we examin the change in art creation based on the advancement of tools and materials pushing art production from optic technology in Renaissance painting to mechanical art to technology based art.Extracurricular • 2024 Collin Con Committee Member -
Creative DirectorJsp Commercial Solutions Aug 2019 - PresentPlano, TexasFrom start to finish, JSP Commercial Solutions provides a truly turnkey business solution for companies across Texas. We specialize in commercial construction and are a licensed general contractor. BU134037 -
Vice PresidentPena Property Management Aug 2019 - Oct 2022Plano, TexasPena Property Management, founded in 2010, offered exceptional commercial property management services for commercial properties throughout Texas. PPM ceased property management operations in 2022. -
Content Marketing ManagerFarecompare.Com Aug 2017 - Sep 2019Plano, TexasFareCompare, a global leader in travel meta-search engines, strives to empower consumers to make confident decisions when purchasing flights by providing the best airfares derived from the analysis of recent and historical travel data.• Develop and execute strategic marketing plans with a focus on promotional calendars, audience engagement, and seasonal marketing initiatives.• Research past buying trends and market fluctuations to recommend and implement engaging content creation that encourages customer interaction and searches. • Analyze marketing campaigns to determine future opportunities and identify current successes. • Develop and implement traffic-driven content that supports individual campaigns and company brand awareness.• Create engaging content and graphic designs to educate B2C customers on travel industry topics and changes, trending destinations, and general travel tips.• Manage organic and paid social media strategy to improve social media reputation, recognition, and customer engagement.• Manage the Facebook Travel Lounge Community. Extracurricular • Company Culture Team Member -
Art DirectorTopaz Labs Jul 2016 - Jul 2017Addison, Texas, United StatesTopaz Labs, a photography editing software company, specializes in software plugins and stand alone applications.• Collaborate with the CEO, Graphic Designers, and Wholesale Account Managers to create effective marketing and advertising campaigns and educational content.• Critique and approve graphics and ensure graphics and photographs meet brand standards.• Manage creative projects and advertising campaigns.• Provide creative assets for software development.• Implement file organization protocol on company server.• Develop and implement brand standards and guidelines.• Create and distribute email marketing materials such as company newsletters and promotional materials via MailChimp.• Provide educational resources, such as tutorials, blog articles, and videos to customers across a variety of communication and social media channels.Key Accomplishments• December 2016 Employee of the Month -
Graphic Design & Marketing CoordinatorDallas Cowboys Jan 2014 - Jul 2016Dallas, TxDallas Cowboys Merchandising, a consumer goods division of the Dallas Cowboys, specializes in team apparel as well as merchandise for the University of Texas, University of Southern California, Advocare Apparel, Dr Pepper Snapple Group, Andrews Distribution, Fans United, Indy 500, and Duck/Buck Commander.• Collaborate with the COO, E-Commerce Manager, Creative Director, Graphic Designers, and Wholesale Account Managers to develop and execute creative and effective marketing and advertising campaigns.• Establish marketing efforts through social media campaigns, email cadence, and website updates for each company serviced through calendar management and updates.• Maintain production calendar and update production worksheets to log and analyze monthly business demands for next-year planning.• Critique and approve graphics, serve as main point of contact for image requests, and ensure graphics and photographs meet department and client standards.• Manage photography workflow process, including checking products in, preparing them, photographing them, logging and editing electronic photo files, and uploading files to Scene7 and the company server.• Manage budgets, schedule and hire talent, and supervise photography assistants and interns. Key Accomplishments• Peer to Peer Recognition Award• E-Commerce Team Sales Record - Black Friday 2015Extracurricular • Fire and Inclement Weather Safety Captain -
Product PhotographerDallas Cowboys Oct 2012 - Jan 2014Dallas, TexasDallas Cowboys Merchandising, a consumer goods division of the Dallas Cowboys, specializes in team apparel as well as merchandise for the University of Texas, University of Southern California, Advocare Apparel, Dr Pepper Snapple Group, Andrews Distribution, Fans United, Indy 500, and Duck/Buck Commander.• Maintain production calendar and update production worksheets to log and analyze monthly business demands for next-year planning.• Oversee photography and graphic design production for over $10 Million in Dallas Cowboys merchandise sold through wholesale, retail, and e-commerce channels.• Manage photography workflow process, including checking products in, preparing them, photographing them, logging and editing electronic photo files, and uploading files to Scene7 and the company server.• Manage budgets, schedule and hire talent, and supervise photography assistants and interns. • Perform a variety of studio duties, including stocking supplies, shopping for props, and maintaining equipment. • Style hard lines, apparel, and create sets for online web and social media sites, lookbooks, and print catalogs. • Steam, style, unpack, repack, and re-tag all merchandise samples for all departments. Key Accomplishments• Peer to Peer Recognition Award• E-Commerce Team Sales Record - Black Friday 2015
Jodi L. Pena Education Details
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Bachelor Of Fine Arts -
Photography
Frequently Asked Questions about Jodi L. Pena
What company does Jodi L. Pena work for?
Jodi L. Pena works for Paws & Plants Plano
What is Jodi L. Pena's role at the current company?
Jodi L. Pena's current role is Business Owner.
What schools did Jodi L. Pena attend?
Jodi L. Pena attended Southern Methodist University, Savannah College Of Art And Design.
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