A solutions driven Digital Analyst with experience in gathering, analysing and interpreting data from a variety of analytics tools with the aim of measuring the effectiveness of both online marketing activities. Having worked across various marketing department functions, from copywriting to content management, and campaign coordination, I have a deep understanding of the digital marketing chain and leverage this experience to give clients actionable insights and recommendations for strategy enhancement.I am strategic, innovative individual who is passionate about all things digital and data. As such, I’m a member of the Internet Society where I regularly tune into webinars and join discussion forms on the development of internet structures and accessibility in the developing world.More closely related to my work in the Marketing optimisation field, I am also a regular follower of the Centre of Humane Technology - an NPO that is dedicated to radically reimagining our digital infrastructure and unpacking the impact of persuasive technology on people.