Jodi M. Swartz Email and Phone Number
Jodi M. Swartz work email
- Valid
Jodi M. Swartz personal email
With over 20 years of experience leading both in-house and agency teams, my career spans leadership roles across diverse organizations, from startups to Fortune 500 companies, giving me a unique perspective on the challenges facing today's B2B marketing leaders.I've successfully led marketing and communications for international public companies, global PE-backed scale-ups, and mid-market enterprises in sectors including SaaS, manufacturing, energy, financial services, insurance, and technology. My expertise lies in building high-performing teams, aligning marketing initiatives with revenue objectives, and delivering measurable impact.Key achievements include:* Managing marketing and communications for a $5.5B+ insurance carrier/SaaS company at National General Holdings Corp., overseeing 30+ brands during COVID-19 and a $4B acquisition* Developing global go-to-market strategies and restructuring a 30+ member team at Payscale* Leading a 25+ member team for a $22B global packaging leader at WestRock, driving demand across Americas, EMEA, and APAC* Launching a global B2B revenue marketing practice at Weber ShandwickMy approach balances vision with execution, embracing change and innovation to create meaningful impact. I believe in fostering a culture of continuous learning and collaboration, turning challenges into opportunities for growth.* Focus areas: * Strategic Growth, Go-to-Market Leadership, Digital Transformation, Brand Management, Demand Generation, Crisis Communications, and Team Leadership.Let's connect to explore how we can drive innovative marketing strategies that deliver tangible business results for your organization.* Tools and Tech: *AdTech: Google Ad Words, Google Display Network, Vimeo, YouTube, LinkedIn (Ad Platform), Facebook (Ad Platform), DemandWorks, ClickMeter, Instagram (Ad Platform), Twitter (Ad Platform), DoubleClick, AdRoll, Taboola, Outbrain* MarTech: *Marketo, Goldcast, WordPress, 6sense, Sendoso, Optimizely, Drift, Pendo, Crayon, Eloqua, Sitecore, Oktopost, Conductor, Brightcove, ZeroBounce, Mention, Widen, HubSpot, Uberflip, Pardot, Hootsuite, Sprout Social, Canva, SurveyMonkey, Hotjar, Typeform, SEMrush, Moz, MailChimp, Constant Contact, Pardot* SalesTech: * SFDC (Salesforce), HighSpot, SalesLoft, ZoomInfo, LinkedIn Sales Navigator, ClearBit, Gainsight, SlapFive, Seismic, Kickfire, Xant (insidesales.com)* Social Platforms: * LinkedIn, Facebook, Instagram, Twitter, YouTube, Vimeo, TikTok, Pinterest, Snapchat, Reddit, Medium* Analytics: * Google Analytics, Tableau, PowerBI
-
Chief Growth OfficerChesapeake Employers' Insurance CompanyWashington, Dc, Us
-
Founder And CmoBreakthrough Velocity Jun 2024 - PresentFounder and Chief Marketing Officer at Breakthrough Velocity (BTV)At BTV, I lead a dynamic consultancy that transforms B2B marketing and communications challenges into growth opportunities. We provide strategic leadership through our Fractional CMO, Interim CMO, and Strategic Advisory services, each offering two flexible tiers to meet diverse client needs.Our expertise spans:- Strategic Growth and Go-to-Market Leadership- Growth Marketing and Revenue Optimization- Brand Strategy and Transformation- Organizational Leadership and Change ManagementLeveraging over 20 years of experience across various industries and company sizes, from startups to Fortune 500s, I guide B2B clients in aligning marketing initiatives with business objectives to deliver measurable impact. At BTV, we're not just advisors – we're partners in transformation, committed to igniting marketing momentum and driving breakthrough results. -
Head Of Marketing & Communications, Svp (Global)Payscale Aug 2023 - Jun 2024Seattle, Washington, UsReporting to the CEO, lead Payscale's cross-functional marketing and communications team. Set marketing strategy with Sales, Customer, and Product teams.Oversee planning, development, execution of growth marketing (demand generation, digital marketing, .com, marketing automation and marketing analytics), product marketing (product marketing, channel marketing, competitive intelligence), industry marketing (market insights, thought leadership), corporate and customer marketing (brand, corporate communications, media relations and public relations, analyst relations, customer marketing, social media) and program management. -
Growth Marketing And Insights, Vp (Global)Westrock Company Aug 2021 - Apr 2023Atlanta, Georgia, UsAs VP of Global Growth Marketing and Market Insights at a leading global packaging company:• Built and led a high-performing Growth Marketing team, driving customer innovation and growth across the Americas, Europe, and APAC.• Pioneered comprehensive marketing strategies including growth marketing, demand generation, digital marketing, customer marketing, and event management. Executed numerous campaigns, international events, and client innovation sessions.• Spearheaded customer-centric strategic initiatives fostering innovation and growth with key accounts, including major global brands in retail, CPG, and food & beverage sectors.• Led cross-functional collaboration throughout the product development and launch process, from discovery to commercialization, for various product tiers.• Directed marketing operations, implementing marketing automation, database strategies, and integrations. Developed lead scoring processes and enhanced sales enablement efforts.• Led market insights initiatives, providing actionable intelligence and competitive analysis to drive strategy and forecasting.• Managed Customer Advocacy and Thought Leadership programs, elevating market position through advisory board management, executive insights, and customer success stories.• Leveraged a comprehensive tech stack across AdTech, MarTech, and SalesTech to drive marketing effectiveness.• Successfully guided the team through organizational changes, significantly improving performance and employee satisfaction.• Partial client list: Walmart, P&G, Coca-Cola, ABInBev, General Mills, MARS, Nestle, L'Oreal, Pepsi, Costco, Hershey -
Chief Marketing Officer (Global)National General Insurance Oct 2019 - Jul 2021Winston-Salem, Nc, UsAs EVP, Chief Marketing and Communications Officer (CMO) at National General (NASDAQ: NGHC):• Reported directly to the CEO, leading marketing and communications strategies for this publicly traded insurance carrier and technology/SaaS leader, boosting growth and brand recognition.• Directed multiple insurance, affiliate, and SaaS brands, serving millions of B2C and B2B customers across North America. Led a large team of marketing professionals.• Spearheaded digital strategy, overseeing corporate marketing websites, employee intranet, B2B and B2C websites, email programs, and social media channels.• Launched innovative insurance products, including telematics-based offerings, new Auto and Homeowners insurance products, and a Health insurance product, contributing to segment growth.• Led crisis communication response during the COVID-19 pandemic, including launching an international relief effort and successfully transitioning employees to remote work while maintaining high morale.• Orchestrated comprehensive communication strategy during a congressional inquiry and subsequent major corporate acquisition, effectively engaging all stakeholders.• Post-acquisition, appointed to lead B2B marketing for Allstate's independent agent channel, overseeing multiple insurance and SaaS brands. Developed and launched new brand strategy for the acquired company.• Centralized and managed distributed marketing teams, enhancing lead generation and CRM efforts across multiple insurance and SaaS offerings.• Established a center of excellence for corporate, executive, internal, and crisis communications to navigate complex regulatory and financial changes.• Achieved J.D. Power's highest-ranking award for digital insurance shopping experience. -
Senior Vice President Digital And B2B Marketing (Global)Weber Shandwick Jan 2016 - Oct 2019New York, Ny, Us• Global B2B lead for demand generation, lead generation, and sales enablement for clients and agencies.• Led interdisciplinary marketing teams to achieve strategic objectives for B2C and B2B clients globally.• Developed programs for brand awareness, demand generation, lead generation, sales enablement, up/cross-sell, retention and loyalty based on market needs.• Integrated paid, earned, owned, and social media ecosystems for impactful campaigns.• Pilot innovative marketing approaches across various industries, including data and advertising tech, energy, government, healthcare, oil and gas, professional services, technology, telecoms, and transportation.• Provided senior-level advice to executive and functional marketing and communications professionals.• Led new business opportunities, RFPs, and pitches.• Managed program budgets and built strong client and colleague relationships.• Client list included but was not limited to Constellation Energy (NASDAQ: EXC), Ericsson (NASDAQ: ERIC), Exxon Mobil (NYSE: XOM), Baltimore Gas and Electric, Baltimore/Washington International Airport, Carbonite, Johns Hopkins University, Sheppard Pratt Hospital, T. Rowe Price (NASDAQ: TROW), U.S. Army, USAID, and Verisign (NASDAQ: VRSN). -
Head Of Marketing (Cmo)Doublepositive Mar 2015 - Nov 2015Baltimore, Maryland, Us• Led marketing and communications through OSG Services Group’s acquisition of DoublePositive• Promoted to General Manager and Vice President of Digital Advertising, accountable for growth and profitability of programmatic advertising and paid search business unit.• Guided product, sales, and delivery strategies to drive revenue growth in programmatic ad-tech marketplace.• Managed budgets and resources to deliver billings and revenue goals.• Built agency relationships and maximized marketing budgets for lead nurturing and retention programs focused on programmatic display advertising, marketing automation, and email to increase conversion rates. -
Vice President, Corporate MarketingDoublepositive Mar 2013 - Mar 2015Baltimore, Maryland, Us• Promoted to Vice President of Marketing and served as the interim business unit head.• Developed and executed marketing programs across digital, social, and offline platforms to support corporate marketing objectives and drive brand awareness, new business, and profitable growth.• Guided product, sales, and delivery strategies as interim head of Programmatic Advertising and Paid Search business unit to drive revenue growth in programmatic ad-tech marketplace.
-
Director, Corporate MarketingDoublepositive Aug 2011 - Mar 2013Baltimore, Maryland, Us• Streamlined and directed corporate brand, logo/identity, positioning and messaging.• Developed and executed marketing communications strategies across online, offline, social, and exhibit channels.• Coordinated media relations and managed creative vendors.
-
Digital Strategy Director (Higher Ed)North Charles Street Design Organization (Ncsdo) Jun 2009 - Aug 2011Hunt Valley, Maryland, Us• Generated award-winning digital strategies for 12+ colleges/universities; drove increased engagement, enrollment, and donations through 25+ multi-channel integrated marketing campaigns• Led digital and cross-media efforts for recognized and respected colleges and universities as chief web strategist, information architect, and social media integration coordinator.• Ideated, launched, and managed admissions marketing and development/fundraising campaigns.• Managed a team of web designers and developers.• Client list included but was not limited to Amherst College, Barnard College, George Washington University, Rutgers University, Sarah Lawrence College, St. Johns College, Stanford University, University of Pennsylvania, and Williams College. -
Chief Marketing Officer (For Conexion, Acquired By Motionsoft)Motionsoft May 2008 - May 2009Rockville, Maryland, Us• Led marketing and communications through Motionsoft’s acquisition of Conexion• Joined Conexion as a consultant in 2003, became Chief Marketing Officer full-time in 2008.• Repositioned the company in the health and wellness market and revitalized the corporate brand, logo/identity, and messaging.• Programmed marketing and communications strategies and conceived and implemented online and offline marketing efforts.• Managed media relations, outside creative vendors, and nationwide market research effort.• Established strategic alliances and partners program for lead sharing and industry insight.• Produced corporate software training manuals and advised company executives on business growth strategies.• Conceived and launched Account Management department and managed relationships with highest-value clients.• Trained and advised Account Manager on role and project management best practices.
Jodi M. Swartz Skills
Jodi M. Swartz Education Details
-
University Of PittsburghEnglish Writing) -
Towson UniversityProfessional Leadership Program For Women
Frequently Asked Questions about Jodi M. Swartz
What company does Jodi M. Swartz work for?
Jodi M. Swartz works for Chesapeake Employers' Insurance Company
What is Jodi M. Swartz's role at the current company?
Jodi M. Swartz's current role is Chief Growth Officer.
What is Jodi M. Swartz's email address?
Jodi M. Swartz's email address is jo****@****ral.com
What schools did Jodi M. Swartz attend?
Jodi M. Swartz attended University Of Pittsburgh, Towson University.
What skills is Jodi M. Swartz known for?
Jodi M. Swartz has skills like Leadership, Product Marketing, Direct Marketing, Crisis Communications, Social Media, Online Marketing, Brand Development, Digital Strategy, Corporate Branding, User Experience, Media Relations, Start Ups.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial