Jodi M. Swartz Email & Phone Number

Washington, DC, US

Founder and Chief Marketing Officer at Breakthrough Velocity (BTV)At BTV, I lead a dynamic consultancy that transforms B2B marketing and communications challenges into growth opportunities. We provide strategic leadership through our Fractional CMO, Interim CMO, and Strategic Advisory services, each offering two flexible tiers to meet diverse client.

Seattle, Washington, US

Reporting to the CEO, lead Payscale's cross-functional marketing and communications team. Set marketing strategy with Sales, Customer, and Product teams.Oversee planning, development, execution of growth marketing (demand generation, digital marketing,.com, marketing automation and marketing analytics), product marketing (product marketing, channel.

Atlanta, Georgia, US

• As VP of Global Growth Marketing and Market Insights at a leading global packaging company:
• Built and led a high-performing Growth Marketing team, driving customer innovation and growth across the Americas, Europe, and APAC.
• Pioneered comprehensive marketing strategies including growth marketing, demand generation, digital marketing, customer marketing, and event management. Executed numerous campaigns, international events, and client.
• Spearheaded customer-centric strategic initiatives fostering innovation and growth with key accounts, including major global brands in retail, CPG, and food & beverage sectors.
• Led cross-functional collaboration throughout the product development and launch process, from discovery to commercialization, for various product tiers.
• Directed marketing operations, implementing marketing automation, database strategies, and integrations. Developed lead scoring processes and enhanced sales enablement efforts.

Winston-Salem, NC, US

• As EVP, Chief Marketing and Communications Officer (CMO) at National General (NASDAQ: NGHC):
• Reported directly to the CEO, leading marketing and communications strategies for this publicly traded insurance carrier and technology/SaaS leader, boosting growth and brand recognition.
• Directed multiple insurance, affiliate, and SaaS brands, serving millions of B2C and B2B customers across North America. Led a large team of marketing professionals.
• Spearheaded digital strategy, overseeing corporate marketing websites, employee intranet, B2B and B2C websites, email programs, and social media channels.
• Launched innovative insurance products, including telematics-based offerings, new Auto and Homeowners insurance products, and a Health insurance product, contributing to segment growth.
• Led crisis communication response during the COVID-19 pandemic, including launching an international relief effort and successfully transitioning employees to remote work while maintaining high morale.

New York, NY, US

• Global B2B lead for demand generation, lead generation, and sales enablement for clients and agencies.
• Led interdisciplinary marketing teams to achieve strategic objectives for B2C and B2B clients globally.
• Developed programs for brand awareness, demand generation, lead generation, sales enablement, up/cross-sell, retention and loyalty based on market needs.
• Integrated paid, earned, owned, and social media ecosystems for impactful campaigns.
• Pilot innovative marketing approaches across various industries, including data and advertising tech, energy, government, healthcare, oil and gas, professional services, technology, telecoms, and transportation.
• Provided senior-level advice to executive and functional marketing and communications professionals.

Baltimore, Maryland, US

• Led marketing and communications through OSG Services Group’s acquisition of DoublePositive
• Promoted to General Manager and Vice President of Digital Advertising, accountable for growth and profitability of programmatic advertising and paid search business unit.
• Guided product, sales, and delivery strategies to drive revenue growth in programmatic ad-tech marketplace.
• Managed budgets and resources to deliver billings and revenue goals.
• Built agency relationships and maximized marketing budgets for lead nurturing and retention programs focused on programmatic display advertising, marketing automation, and email to increase conversion rates.

Baltimore, Maryland, US

• Promoted to Vice President of Marketing and served as the interim business unit head.
• Developed and executed marketing programs across digital, social, and offline platforms to support corporate marketing objectives and drive brand awareness, new business, and profitable growth.
• Guided product, sales, and delivery strategies as interim head of Programmatic Advertising and Paid Search business unit to drive revenue growth in programmatic ad-tech marketplace.

Baltimore, Maryland, US

• Streamlined and directed corporate brand, logo/identity, positioning and messaging.
• Developed and executed marketing communications strategies across online, offline, social, and exhibit channels.
• Coordinated media relations and managed creative vendors.

Hunt Valley, Maryland, US

• Generated award-winning digital strategies for 12+ colleges/universities; drove increased engagement, enrollment, and donations through 25+ multi-channel integrated marketing campaigns
• Led digital and cross-media efforts for recognized and respected colleges and universities as chief web strategist, information architect, and social media integration coordinator.
• Ideated, launched, and managed admissions marketing and development/fundraising campaigns.
• Managed a team of web designers and developers.
• Client list included but was not limited to Amherst College, Barnard College, George Washington University, Rutgers University, Sarah Lawrence College, St. Johns College, Stanford University, University of.

Rockville, Maryland, US

• Led marketing and communications through Motionsoft’s acquisition of Conexion
• Joined Conexion as a consultant in 2003, became Chief Marketing Officer full-time in 2008.
• Repositioned the company in the health and wellness market and revitalized the corporate brand, logo/identity, and messaging.
• Programmed marketing and communications strategies and conceived and implemented online and offline marketing efforts.
• Managed media relations, outside creative vendors, and nationwide market research effort.
• Established strategic alliances and partners program for lead sharing and industry insight.

Bachelor'S Degree, Triple Major (Philosophy, English Literature, English Writing)

Certificate, Professional Leadership Program For Women