Jodi S. Knowles Email & Phone Number

Successfully planned and lead the Marketing, PR Department, ensuring that the appropriate structures, systems, process's, programs and policies met or exceeded department expectations. ∙ Created and maintained ongoing relationships with community leaders, healthcare organizations as well as members of the local community to ensure the growth of community awareness. ∙ Developed a targeted volunteer program to provide assistance to patients and their family members… Show more Successfully planned and lead the Marketing, PR Department, ensuring that the appropriate structures, systems, process's, programs and policies met or exceeded department expectations. ∙ Created and maintained ongoing relationships with community leaders, healthcare organizations as well as members of the local community to ensure the growth of community awareness. ∙ Developed a targeted volunteer program to provide assistance to patients and their family members. ∙ Successfully created a "Helping Hands" program to drive community awareness and to market hospitals capabilities. ∙ Developed promotional materials, including marketing and print collateral, event banners and hospital promotional items. ∙ Lead strategic marketing meetings weekly to analyze results ensuring the success of all strategy and promotion programs. ∙ Responsible for successfully staffing and developing a team of five highly effective marketing professionals. ∙ Negotiated with external agents to secure correspondences for translating materials into any other media. ∙ Directly responsible for a monthly marketing operations budget of $50,000. ∙ Translated business development objectives and strategies, preparing company brand portfolio for facilitation to ensure growth of business. ∙ Ensured that all hospital's print and electronic materials such as logo, brochures, newsletter, and other internal and external correspondence were compliant with the company brand policy. ∙ Spearheaded all cause­related marketing and special events. ∙ Developed a process to track and maintain marketing efforts to ensure time and other resources were being properly spent in the pursuit of increased volume. Show less

Facilitated marketing needs of new healthcare specialists by scheduling and hosting on­site health seminars which showcase their experience and credentials. ∙ Created and developed business marketing collateral for new program implementation. ∙ Coordinated advertising efforts that best suited the needs and requirements of new programs. ∙ Worked with local media as it pertained to specialists marketing efforts, as well as, news worthy medical stories. ∙… Show more Facilitated marketing needs of new healthcare specialists by scheduling and hosting on­site health seminars which showcase their experience and credentials. ∙ Created and developed business marketing collateral for new program implementation. ∙ Coordinated advertising efforts that best suited the needs and requirements of new programs. ∙ Worked with local media as it pertained to specialists marketing efforts, as well as, news worthy medical stories. ∙ Tracked department spending by maintaining monthly budget reports. ∙ Maintained company's social media accounts to provide community awareness of new business programs, medical news updates, as well as community and charitable relations. ∙ Coordinated new facility start up needs as it pertained to marketing collateral and promotional needs. ∙ Assisted HR Director in development of employee recognition and appreciation program, resulting in proven success of staff participation in charity and community events. ∙ Maintained facility lease space, while building physician relations, regarding their practice needs and requests. ∙ Coordinated and facilitated company events, such as, ground breakings, grand openings, open houses, physician meet & greet, and holiday parties. ∙ Development of company wide e­store account and internal newsletter. Show less

Managed all revenue generating programs for eight local facilities. ∙ Ran the day to day operations of all business functions including; program budget with an emphasis on ROI, program needs, as well as, staff scheduling and payroll. ∙ Managed and led program representatives for eight local facilities, focusing on customer satisfaction, resulting in increased profits and performance through engaged training, motivation, and incentives programs. ∙ Provided nationwide… Show more Managed all revenue generating programs for eight local facilities. ∙ Ran the day to day operations of all business functions including; program budget with an emphasis on ROI, program needs, as well as, staff scheduling and payroll. ∙ Managed and led program representatives for eight local facilities, focusing on customer satisfaction, resulting in increased profits and performance through engaged training, motivation, and incentives programs. ∙ Provided nationwide training on specific programs and assisted regional facilities with implementing successful programs with regards to the needs of the community. ∙ Participated in company health fairs as to market all programs with a focus on providing education and excitement in the community. ∙ Developed & implemented specific program promotions between eight local facilities resulting in regional margin increase. ∙ Delivered profit gains by developing strong customer relationships, collaborating with both customer service and operations to ensure customer satisfaction. ∙ Maintained required program certifications as required by company and national training organizations. Show less