Jodi Tripp Email & Phone Number

• Develop, execute and manage consumer marketing strategies and campaigns for the Senior portfolio – including Medicare Advantage, Medicare Supplement, Medicare Prescription Drug Plans and Dental
• Evaluate, recommend and execute offline and online marketing initiatives through multiple channels such as direct mail, print, seminars, social media, consumer website, SEO/SEM and television
• Responsible for all aspects of marketing projects, including: annual planning and budgeting, determining marketing objectives and contingency plans, set up of campaign tracking and analysis of results, managing.
• Well versed with the regulation complexities, including both the state (DOI) and federal (CMS) requirements
• Hire, train, develop, lead and manage Marketing interns
• Evaluate key financials for the senior product line to determine short and long-term strategic plans needed to achieve segment profit objectives

- Evaluated opportunities and execute test acquisition marketing initiatives that align with core strategies, across multiple life and health insurance products through a variety of marketing channels- Heavy involvement in high visibility DRTV project- Successfully execution and management of multiple direct to consumer marketing channels such as shared.

Omaha, NE

- Handled various forms of marketing from direct mail to telemarketing - Coordinated multiple monthly direct mail and telemarketing campaigns for various products, specifically Medical Supplement, and Hospital Medical Surgical.- Executed and managed Medicare Supplement lead generation for direct marketing group and field agents.- Facilitated and organized.

- Provided high quality customer service to large marketing department staff and field agents- Processed representative changes, processed U5’s for terminated representatives and data entry into various programs- Regulated payroll deduction disbursement - Completed demanding projects independently according to deadlines