Jodi Vanderlaan Email & Phone Number

Atlanta, Ga, Us

• Proficient Paid Media Manager responsible for $900k+ monthly.• Manage and evolve the team of digital specialists executing• Social, Display, Video, and Programmatic Advertising• Assist with new business efforts/pitches and work directly with vendors andagency partnersDevelop, execute, manage and report on paid media strategies thatsupport client goals• Create and execute paid media internal strategies and trainings onemerging industry trends, technologies and platform advancements

Atlanta, Ga, Us

Expert Digital Advertising Team Lead responsible for $500k+monthly.• Onboard, execute and optimize all Facebook, Display andVideo ads for 80+ top tier accounts on Ads Manager, Google andProgrammatic.• Marketing Strategist and Execution for all Tier 2 Agencies which accounts for nearly 30% of company revenue.• Built collaborative upsale strategies for our regional sales team byconducting detailed reporting, success-driven recommendations &key performance metrics (CPC, CTR, ROI, Lead Generation, etc.)• Conduct Webinar presentations on various Paid Media platforms

Atlanta, Ga, Us

Atlanta, Ga, Us

Director of Audience Management responsible for $200k+ monthly.• Opened up a new position as director, responsible for a team.• Built the entire department from the ground up• Reengineered onboarding, execution, training and strategicprocesses for the entire department.• Responsible for 1+million mail pieces and email deployments a month.• Analyze Data for 200+ clients a month and create strategic marketing campaigns.

Atlanta, Ga, Us

I help identify a target market base for dealers so we can make sure we are hitting the right people with the right campaign. My position entails everything from running counts around a dealer’s area, pulling and analyzing the dealer’s databases, to configuring mailing lists and the individual projects we have that pop up on a daily basis, as well as all of the post-sale reporting. I am also in charge of the Tier 2 data campaigns that we run. It is crucial that we are reach the right people to achieve the highest ROI for our dealers.Manage multiple key accounts and client rapport in a fast paced agency environment.Multi-task and keep channels of communication flowing with clients and internal departments.

Promote awareness and raise donor base for the Beyond Our Walls mission trip to IndiaCreate communication audit and plan to identify objectives, messages and tacticsPlan events targeted to local, nationwide, and global audiencesCreate and maintain media tactics such as web site, newsletters, and outreach

Provide service for the Amway 50th Anniversary celebrationAssist in planning and executing weddings, corporate events and specific events concerning the Amway Global chainConsult individually with clients to assess all event needs and abide by individual event budgetCommunicate with vendors and negotiate prices