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🚀 Passionate about driving impactful growth strategies through innovative marketing solutions? You're in the right place.🌟 Welcome to my corner of LinkedIn! I'm Jodi Wright, a results-driven marketing professional with over two decades of experience in crafting and implementing dynamic marketing strategies. Based in sunny San Diego, I've honed my expertise in B2B lead generation, marketing automation, and data-driven decision-making to drive measurable results for organizations across various industries.💡 As a seasoned Marketing Manager | Demand Generation Specialist | Growth Marketing Enthusiast, I thrive on the challenge of translating market insights into actionable strategies that captivate audiences and propel brands forward. With extensive experience working with Salesforce and implementing top marketing automation platforms such as Eloqua, Marketo, Pardot, and Sugar Market, I excel in optimizing workflows, developing effective data collection processes, and leveraging analytics to inform marketing objectives.🔑 My core competencies span demand generation, content marketing, marketing strategy development, team leadership, digital marketing, and integrated campaign management. Throughout my career, I've collaborated closely with sales and executive teams to address customer pain points, increase lead quality, and drive revenue growth.🌱 Always eager to stay ahead of the curve, I remain deeply invested in continuous learning and staying abreast of industry trends. My ultimate goal? To make a meaningful impact, foster innovation, and drive sustainable growth for the organizations I serve.🤝 Let's connect! Whether you're interested in discussing marketing strategies, exploring collaboration opportunities, or simply swapping industry insights, I'm here to engage and connect with fellow marketing aficionados. Together, let's unlock new possibilities and chart the course to success.Please feel free to contact me at jodi.wright@hotmail.comProficiencies: Digital Marketing, Marketing Communications, Marketing Automation, B2B Marketing, Integrated Marketing, Campaign Management, Persona Development, Marketing Operations, MS Office, Salesforce.com, Eloqua, Marketo, Pardot, Sugar Market
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Marketing Operations ManagerAgrofreshSan Diego, Ca, Us -
Vp, Demand GenerationAtria Wealth Solutions Mar 2023 - PresentNew York , New York, UsDuring my time as VP, Demand Generation, I drive strategic lead generation initiatives for a national independent broker-dealer, focusing on enhancing lead quality, marketing ROI, and media relations. I develop and implement robust lead generation programs, integrating data analytics to refine lead quality standards and optimize marketing strategies. I oversee the creation of recruitment marketing materials, ensuring cohesive content and design across whitepapers, articles, and artwork. I utilize project management tools for effective coordination and implement quality improvement measures throughout the production process.The following are the highlights of the value that I bring to the organization:• Managed substantial media relationships and negotiated ad packages and sponsorship opportunities to maximize brand visibility and ad spend effectiveness within a $500K annual budget.• Increased lead generation by 27% yearly, yielding 1100 marketing-qualified leads and achieving a 20% MQL conversion rate.• Introduced new filtering guidelines and crafted updated HubSpot and Salesforce reporting, leading to improved lead quality and a more robust inbound pipeline.• Enhanced project management approach with new tracking tools and standardized communication, resulting in quicker design turnaround times and higher-quality deliverables. -
Content Marketing ManagerProcede Software Mar 2021 - Mar 2023Solana Beach, California, UsAs a Content Marketing Manager, I led content marketing initiatives for a SaaS provider in the heavy-duty commercial vehicle industry, focusing on B2B sales enhancement through strategic content creation and campaign management. I developed and executed a 12-month Content Calendar in collaboration with sales leadership to identify and produce targeted content, including whitepapers and case studies, modernizing the visual appeal in partnership with a Graphic Designer and Copywriter. Furthermore, I managed a team, including a Senior Marketing Specialist and Graphic Designer, setting success metrics, delegating tasks, and fostering professional growth through training and coaching, resulting in high-quality campaigns. I implemented a centralized content library to enhance content creation efficiency and ensure lead relevance, resulting in a substantial reduction in content production turnaround times.The following are the highlights of the value that I brought to the organization:• Increased LinkedIn followers by 30% within 12 months by launching an integrated social media strategy, aligning content with significant company milestones.• Implemented Marketo marketing automation platform, enhancing marketing operations and reporting capabilities through successful integration with MS Dynamics.• Initiated the Partner Spotlight program, collaborating with Customer Success to identify key partners and crafting a content calendar that bolstered partner and company sales.• Improved webinar strategy, achieving a 68% attendance rate and converting 90% of attendees into Marketing Qualified Leads.• Doubled social media engagement during annual Procede Software Conference by coordinating real-time content production. -
Notable Projects As Content Marketing ManagerProcede Software Mar 2021 - Mar 2023Solana Beach, California, UsImplemented Marketo marketing automation platform, vetted and selected ideal platform, partnered with consultants to manage MS Dynamics integration and data cleansing, email and landing page templates, and established new lead scoring and nurturing campaigns; able to automate key marketing and communications operations while improving reporting.Launched the company’s first-ever Partner Spotlight program to cross-promote with key vendors, outlined ideal partners with Customer Success, led outreach, crafted content calendar, and nurtured relationships with the partner marketing team to maximize reach; increased sales for partners and Procede.Built centralized content library, partnered with Sr. Marketing Specialist to collect, tag, and organize all historical marketing content, and created database with asset name, description, author, date, location, and notes; new resource helped improve content relevancy per lead, creation turnaround times, and content remixing.Assisted with planning the annual Procede Software Conference with 300+ attendees, developed and managed all event email and social media content, coordinated photographers and writers to produce real-time content, and 2x’d social media engagement. Developed improved 12-month Content Calendar, partnered with sales leadership to audit and identify ideal content to produce, outlined content, whitepapers, and customer case studies to feature, and worked with Graphic Designer and Copywriter to modernize the look and feel of all content.
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Digital Marketing & Crm SpecialistZest Dental Solutions Sep 2018 - Jan 2020Carlsbad, Ca, UsAs a Digital Marketing & CRM Specialist, I developed digital marketing strategies for a leading dental implant device manufacturer, enhancing brand presence. I oversaw targeted email marketing campaigns, leveraging understanding of audience psychology and messaging to boost email open rates. I managed social analytics to refine marketing efforts and expenditure, resulting in increased engagement and lead generation.The following are the highlights of the value that I brought to the organization;• Increased email open rates from 3% to an impressive 20% through strategic adjustments and A/B testing.• Completed the implementation of Sugar Market, a new marketing automation platform, in a quarter of the usual time frame.• Redesigned email and social media strategies for events, resulting in heightened engagement and lead generation.• Introduced SEO practices and PPC reconfiguration, improving organic search traffic and diminishing negative content visibility.• Delivered Salesforce training to the sales team, enhancing their ability to utilize the platform for improved performance. -
Sr. Marketing & Communications SpecialistCetera Financial Group Jun 2017 - Jun 2018San Diego , Ca, UsLed multifaceted marketing initiatives for a major financial services firm, enhancing recruitment efforts through strategic automation and data-driven campaigns. Developed lead-generation strategies, including the creation of persuasive marketing collateral and effective sales scripts. Managed robust marketing budgets, allocating $1M towards media purchases and online campaigns, yielding significant lead acquisition.The following are the highlights of the value that I brought to the organization;• Managed social analytics to refine marketing efforts, achieving heightened engagement across campaigns.• Streamlined Salesforce.com protocols, establishing new workflows for lead capture and campaign tracking, optimizing the timing and categorization of lead interactions.• Developed and deployed targeted communications, aligning with industry trends and bolstering marketing operations.• Captured over 3,000 leads within a 90-day period through strategic online campaign management.• Implemented and monitored marketing automation systems, contributing over $21M to the sales pipeline.• Enhanced Eloqua marketing platform utilization, crafting logic-driven campaigns and landing pages to nurture leads. -
Marketing ManagerEsub Construction Software Feb 2015 - Jun 2017San Diego, Ca, UsAs a Marketing Manager for a Series B startup, I managed the Marketing Department, leading adoption of a new marketing automation platform to enhance SaaS offerings. I oversaw print and digital media buys, analyzing marketing KPIs to inform strategic recommendations for executive leadership.The following are the highlights of the value that I brought to the organization;• Implemented Pardot and Marketo, integrating these platforms with Salesforce and establishing protocols for data standardization, lead assignment, and ROI analysis; served as Salesforce.com administrator.• Created lead generation strategies by forging partnerships with national and local trade associations, leveraging member lists for targeted marketing, and placing strategic ads in industry publications, increasing revenue by 30%• Developed a customer review program, establishing criteria for past client selection and collaborating with the Customer Success team to identify ideal candidates, which bolstered the company's online reputation and increased new leads by 25%.• Led outbound email and call campaigns, enhancing sales team efforts and contributing to the department's overall success.• Authored insightful articles for industry publications and websites, positioning the company as a thought leader and directly supporting digital marketing initiatives. -
Analyst, Database MarketingLpl Financial Feb 2012 - Aug 2014San Diego, Ca, UsDuring my time as a Marketing Database Analyst, I managed marketing databases for the largest independent broker-dealer in the US, ensuring data integrity and optimizing the use of Salesforce. I led the selection and implementation of a new marketing automation platform, focusing on scalability and user success. I utilized SQL to create automated data sorting and scrubbing actions, significantly reducing manual work and processing times. I streamlined quarterly data refreshes to improve marketing campaign effectiveness and accuracy.The following are the highlights of the value that I brought to the organization;• Evaluated and implemented a new marketing automation platform, Eloqua, improving campaign targeting and efficiency.• Enhanced data management techniques, leading to a near-zero processing time for data handling tasks.• Collaborated with vendor to launch Eloqua, contributing to development of advanced email and lead nurturing strategies. -
Sales AnalystMillennium Laboratories Jul 2011 - Dec 2011San Diego, Ca, UsOversaw sales and marketing analysis for drug testing provider; developed management plan and employee trainings for new testing agreement program, monitored and organized sales and marketing data, and revamped lead assignment processes. -
Sales Coordinator / Maintenance Renewal RepresentativeBakbone Software / Quest Software Aug 2008 - Jun 2011Supported sales and marketing efforts of cloud-based backup software provider serving large corporations; collected, organized, and analyzed sales and lead data.Executed sales reports showing YTD sales, forecasts, trends, and upsell opportunities, led analysis, identified additional sales opportunities and retention strategies, and worked with Sales and Customer Service teams to implement improvements. Created sales communications for customers and prospects, developed world-wide lead processing requirements and procedures, and managed data and reporting in Salesforce.com.
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Sales & Marketing Project ManagerTroxel Helmets May 2004 - May 2007San Diego, Ca, UsDeveloped and executed brand marketing initiatives for manufacturer of equestrian helmets; created packaging, print ads, sales collateral, website content, and direct mail campaigns, crafted go-to-market strategies, and drafted new partner loyalty programs and promotions.
Jodi Wright Education Details
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San Diego State UniversityBusiness Administration -
Uc San Diego Extended StudiesDigital Marketing
Frequently Asked Questions about Jodi Wright
What company does Jodi Wright work for?
Jodi Wright works for Agrofresh
What is Jodi Wright's role at the current company?
Jodi Wright's current role is Marketing Operations Manager.
What is Jodi Wright's email address?
Jodi Wright's email address is jo****@****sub.com
What is Jodi Wright's direct phone number?
Jodi Wright's direct phone number is +153066*****
What schools did Jodi Wright attend?
Jodi Wright attended San Diego State University, Uc San Diego Extended Studies.
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