•Determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.•Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.•Implement regional sales programs by developing field sales action plans.•Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.•Establish and adjust selling prices by monitoring costs, competition, and supply and demand..•Maintain Arizona sales staff by recruiting, selecting, orienting, and training employees.•Maintains Arizona sales staff job results by counseling employees; planning, monitoring, and appraising job results.•Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.•Contribute to team effort by accomplishing related results as needed.Meeting Sales Goals, Negotiation, Selling to Customer Needs, Motivation for Sales, Sales Planning, Building Relationships, Coaching, Managing Processes, Market Knowledge, Developing Budgets, Staffing