Jody Robertson Email and Phone Number

Communication strategy, planning & implementation.Building on 25+ years' experience in the media, public affairs, marketing communications, governance and human resources, my goal is to help organizations and individuals reach their business objectives through my personal communication philosophy: Be clear on what you want to say, be honest, be consistent, and be human.

Together with my talented team of communication professionals, our amazing local government leaders and our top-notch colleagues in Engineering, Parks & Environment, Planning and Development, Public Safety, Economic Development, Finance, Clerks and Strategic and Corporate Services, we’re engaging with those who live, work and play in the beautiful City of North Vancouver. Looking to create the healthiest small city in the world.

As Executive Director, I was responsible for all internal and external communications and governance for both E-Comm and PRIMECorp Inc., (provincial police records system), an E-Comm subsidiary. Officer of both organizations.• Communication strategy & execution• Reputation and issues management• Media relations strategy, training and chief spokesperson• Brand development/advertising• Corporate strategic planning• Board and corporate governance (Corporate Secretary for 14 years)• Community/Stakeholder engagement• Team-building and mentorship• Employee relations, recruitment• Creative & Business Writing• Social media management & content---• Communications lead through significant corporate growth and change: 267% increase in employees, 862% increase in customers, establishment of three new locations and replacement of $60M mission-critical infrastructure • Developed and implemented proactive communications strategies resulting in 20% increase in public confidence and 25% increase in public awareness of E-Comm• Conceived, implemented and led internal communications to support employee engagement including knowledge and understanding of business direction (40% increase in understanding of corporate business objectives)• Developed and implemented crisis/reputation communications plans and procedures successfully activated multiple times, including during major events including 2010 Olympic protests, 2011 hockey riot and 2015 windstorm and earthquake.• Increased media coverage by 50% through targeted earned media campaigns• Led three successful corporate strategic planning processes involving two Boards and 150 stakeholders, including conceptualizing and creating associated brands• Interviewed hundreds of times by print, radio and television media • Communications prime for four collective bargaining processes including during labour disruption • Led award-winning public education programs and advertising campaigns

• Produced award-winning communication materials to support business objectives of BC Cancer Agency and its fundraising arm, the BC Cancer Foundation• Authored news releases and pitched media in support of vital health information and promote life-saving research• Wrote newsletter and annual report copy and presentation materials for special projects• Prepared speaking notes and talking points for senior medical researchers and clinicians

Working within the Public Affairs division, undertook both Marketing Specialist and Youth Programs Coordinator roles.• Advertising production (print, radio, television) – Drinking Driving CounterAttack and other road safety initiatives, including speed and infant/child restraints• Established communication plans and marketing collateral in line with brand messaging and strategic objectives• Wrote briefs, frequently asked questions lists and problem-solving plans to support road safety campaigns• Community and Stakeholder Relations (youth programs; events community volunteers and outreach)

Reported on breaking and planned events; routinely covered courts and council. Wrote copy for national wire service and anchored and produced programs.• Managing Editor & Anchor, Standard Broadcast News (Vancouver)• Assistant News Director, Satellite Radio Network (Vancouver)• Reporter/Anchor, CKWX News (Vancouver)• Reporter/Anchor, CFGP Radio (Grande Prairie, Alberta)