An expanded role to lead marketing for Sustainability & Environmental Solutions and Manufacturing & Industrial Sales, in addition to Sustainability Services and Corporate Development & Innovation.

In this role, I lead the internal and external marketing communications strategy for the Sustainability Services and the Corporate Development & Innovation teams, with a hyper focus on heightening brand equity to drive understanding, trust, and foster greater intercompany collaboration, resulting in a differentiated collective offering to customers.- Mobilized unique customer engagement opportunities, increasing visibility and qualified leads to the business - Strategized and executed on various storytelling methodologies in diversified formats, driving top of mind awareness and continuously educating stakeholders on how WM can solve complex customer problems outside of traditional services - Pioneered a centralized communication platform and established a digital communication cadence - Led the marketing and engagement components of the annual WM Innovation Lab event since it’s inception, fortifying a customer-centric experience while anchoring the voice of customer with the enterprise’s pursuit of innovation.- Curated and managed a team of in-house and freelance graphic design, production, and copywriting talent to bring life to visions, accelerating output of communication touchpoints positioned to resonate with specific target audiences- Proactively fostered an internal culture of customer-centricity, knowledge sharing, and enablement as a change agent, unifying a team of over 400 multi-disciplinary professionals to collectively advance towards elevated collaboration, continuous improvement, and business growth- Owned and managed the marketing budget, evolving the approach to balance calculated explorations with strategies resulting in systemic value

Collaborated the strategic implementation of Powell’s first company-wide product launch, infusing a multitude of mediums including sales brochures, incentive structures, competitive comparisons, sales forecasting, product install mapping and marketing tools alongside integral logistical designLaunched a formal process in utilizing strategy frameworks and documenting processes through concept papers in order to substantiate the alignment of marketing efforts and high level objectivesConceptualized and employed mobile marketing initiatives in understanding changing customer trends, increasing customer touch points, and exploring a more impactful means of communication

Evaluated a portfolio of legacy marketing content, molding an externally-facing presentation template by fusing historical data with communication-enhancing content and visualsAnalyzed website navigation and resource value to develop a seamless visitor experience that maximized content utilityDevised transitional copy and determined areas of corporate website that would optimally point to the WMSS site in order to best leverage corporate brand equity Diagnosed SEO weaknesses and recommended improvements in keyword search, content management, architecture design, and social search Conducted a SWOT Analysis to identify trends, changes in technology, governmental policies, and social patterns Audited weekly marketing meetings led by the VP of Marketing, consisting of campaign generation, development, and risk mitigation while ensuring alignment with the corporation’s core values

Pioneered marketing campaigns focused on driving sales, developing the community, and controlling the experience interfaced with the companyMaintained an optimal portfolio of vendors based on cost efficiency, deliverability on customer needs, and ability to assistant in sales conversionsManaged design teams and maintained vendor relationships to ensure consistency, congruency and flow across all visual representations to cultivate the company image and brand Analyzed pain points and opportunities during website rejuvenation efforts, optimizing customer usage through the integration of valued tools and resources

Defined and implemented branding initiatives to provide value-added features to attract and retain customers Researched, deciphered, and prioritized customer needs in formulating newsletters, press releases, company news, promotions, and propelling company developmentManaged SEO efforts aimed at increasing online relevancy and developed social media strategies across multiple platforms to encourage feedback loop communication