Manages a high-volume portfolio of integrated Direct Marketing campaigns, CRM programs and corporate initiatives for assigned Hard Rock International casino properties. Duties include overseeing production and deployment schedules; executing accurate and on-time data delivery; consulting with property team on customer segments, relevant content and messaging cadence; building, maintaining and developing all campaign matrices and databases; providing timely and insightful campaign analysis to key stakeholders and coaching and developing direct reports.

Lead communication and campaign strategy for multiple Seminole Hard Rock Casino properties. Duties included aligning internal and external teams and vendor partners, conducting thorough data file checks, updating stakeholders on campaign performance & results and providing accurate and timely data delivery to Direct Mail & email vendors • Managed over 100 marketing campaigns, programs and corporate initiatives every month, including the delivery of up to 60 Direct Mail pieces and the deployment of over 3 million eblasts• Communicated across internal teams and vendor partners to ensure every campaign is effectively executed across all channels• Regularly created & distributed highly sensitive and impactful strategic documents to key stakeholders and the Senior Executive team

Managed the set-up, deployment and reporting of all casino loyalty offers and marketing programs while successfully managing all Direct Marketing email campaigns for assigned casino property. Duties included offer creation, criteria development, list generation/segmentation, response tracking and ad-hoc analysis.• Consistently met all targets with on-time and accurate data delivery • Provided daily analysis of casino event pace report and proposed updated email marketing strategies to ensure that all events met or exceeded forecasted attendance rates at the lowest possible reinvestment for the company• Delivered Marketing results that contributed to an increase over budget, FY 2018

Conceptualized and executed on-time and accurate delivery of all Direct Marketing creative for the property in both print and digital formats. Duties included the management of production approval timelines and all department billings and cost control efforts. • Managed up to 50 medium to large scale creative projects throughout the entire life cycle for each Marketing calendar month• Recognized for running seamless project timelines; maintained on-time project execution of 100% for the duration of tenure• Handled project quotes and proposals from Direct Mail vendors and business partners; developed a history of producing high cost savings and an elevated aesthetic on all mail campaign rebrands• Reduced annual postage and production spend by implementing a combined mailer campaign for mid-level player segment, 2017

• Coordinated daily internal and interdepartmental business operations of the Marketing Department• Managed all Customer Care portal operations for the property• Tracked Marketing financials, including checkbook, invoicing and budget management • Developed and implemented project proposals for casino events, promotions & giveaways• Maintained working relationships with tribal vendors, business partners & Customer Care• Executed contract routing, CAPEX requests and the maintenance of Marketing assets

• Managed a $2M revenue stream and a team of 12 Beauty Advisors• Exceeded all personal sales goals as the top sales producer for Lancome in the state of Florida • Formulated & implemented monthly sales action plans, which resulted in a 13% increase in YTD sales, the top trend in the state of Florida for Q1 2015• Became the only million dollar Business Manager in the state of Florida to coach & develop a team that performed entirely at Top Performer level on the Lancome matrix• Earned a four point increase in the counter's secret shopper report, making Macy's Florida Mall the #5 Lancome installation for customer service in the U.S.• Guided the team to a 336% increase in repeat business, the highest in Macy's Orlando district, 2014

• Operated as a key employee on the set of numerous entertainment productions for high-profile clientele• Developed productive, professional relationships with a range of entertainment industry professionals• Established and maintained a strong personal brand presence in the Atlanta market through networking and social media marketing• Clients included: Epic Records, The Black Crowes, Darius Rucker, FM Rocks, ABC Television, BET, Comcast, Tampax, Bridgestone Tires, Blavod Vodka, Mitsubishi Electric, Savvy.com, FHM, Maxim, New You,Teen People, & Seventeen