Jody Arthur 🌿 Email & Phone Number

Indianapolis, In, Us

Indianapolis, In, Us

– Providing fractional content marketing and copywriting services for fast-growing startups including those in the climate tech, green tech, EdTech, FinTech, and GovTech sectors. – Deep expertise and experience writing about a wide variety of technologies including SaaS, PaaS, DBaaS, cloud technologies, artificial intelligence (AI), and machine learning (ML).– Proven expertise in both developer-focused content and enterprise marketing content, search engine optimization (SEO), and thought leadership content. – Development and implementation of intelligent content strategies and growth campaigns that are realistic, achievable, and produce measurable results. – Experienced in working with startups at every stage as well as global tech companies to help scale their content and growth marketing efforts from the ground up or augment in-house teams.– Scalable, bespoke solutions for B2B tech startups tailored to your business and the unique market challenges you're facing.– Able to quickly build and manage great teams with experienced tech writers, hand-picked and personally vetted to help companies create and successfully execute their content pipelines. – A consummate professional, reliable and trustworthy, and pretty fun to work with, too.

Sunnyvale, California, Us

– Responsible for the company’s end-to-end content marketing strategy including content creation and distribution. – Successfully scaling the company’s content marketing efforts with a hand-picked team of high-caliber freelance tech writers. – Collaborating with the marketing team to implement an ambitious content strategy, almost doubling traffic to the company’s website and increasing qualified inbound leads. – Working closely with the go-to-market (GTM) and design teams to support other marketing efforts, including events, website development, and social media. – Responsible for the development of customer success stories and for crafting compelling thought leadership content in collaboration with company leaders. – Conducted in-depth competitor research for the product marketing team and currently providing editorial support for website content, product documentation, and product engagement emails.

Sunnyvale, California, Us

Santa Clara, California, Us

– Served as chief editor for the DataStax enterprise blog and its developer-focused technical blog, Building the Open Stack.– Increased developer awareness and engagement through trusted and useful content, including a developer newsletter that acheived a 13% open rate.– Quickly scaled content production to about 8 pieces per week using an innovative, streamlined approach to content creation. – Published 153 technical blogs, achieving a cumulative growth of 847% in the number of blogs read. Monthly average views exceeded 13k.– Published a combined total of 477 pieces of technical content, marketing content, and thought leadership. – Collaborated with demand generation team, creating content multiple campaigns, including blogs and social content for developers and eBooks for enterprise buyers.– Recruited, trained, and built a tight-knit, highly collaborative team of six freelance writers meeting with them weekly for agile planning, to share feedback, and address any issues getting in their way. – Developed a compendium of content best practices, including tutorial videos, content templates, voice and style guidelines, and other information to help internal and freelance writers consistently create high quality content.– Administered the Content Engine’s digital asset management (DAM) system, developing a taxonomy to identify content gaps and compiling all content created throughout the company to build a comprehensive content library accessible to all teams for developer learning, demand generation, and sales enablement.– Developed quarterly content marketing budgets, forecasting costs and allocations across different content types and contractors, and managed the contracts with freelance writers on the team.

San Jose, Ca, Us

Significantly contributed to Adobe's content strategy to support its GTM plan for Adobe Experience Platform: – Recruited, onboarded, and trained a small but mighty team of tech writers and provided editorial support for all content created by the team. – Provided expert management of our team, successfully executing a highly ambitious content pipeline. – Worked with the team to write and publish 70 developer-focused blogs on the Adobe Tech Blog, with an average of 6 blogs per week. Achieved a 681% growth in monthly views and a 603% growth in monthly reads.– Collaborated with Adobe engineering leaders to write thought leadership content for the Adobe enterprise blog and third party publications, including CIO.com and MIT Tech Review.Also worked with other Adobe business units (Adobe Experience Manager and Adobe Digital Experience), to write developer-focused content for the Adobe tech blog.

Mountain View, Ca, Us

Developed copy for key marketing pieces and provided editorial support for the Coursera for Business GTM plan, including:– Slide decks for executive speaking engagements at events targeted toward technology buyers and CDOs. – eBooks for its Data & Analytics Academy and Tech Academy to promote course offerings and generate leads– Infographic copy for the Tech Academy

Indianapolis, Indiana, Us

– Provided high-level support to the Office of Water Quality (OWQ) at the Indiana Department of Environmental Management (IDEM). – Served as a technical resource on interpretation of federal Clean Water Act (CWA) policy. – Collaborated with agency partners and participated on internal workgroups and special projects, including development of the State’s water quality monitoring strategy and State water quality standards.– Worked with other scientists to develop water quality assessment methods in keeping with new developments in science and policy.– Served as the data steward for the State’s water quality assessment information, planning and successfully executing a complex data migration from an antiquated on-premises system to a new, online database application.– Presented water quality assessment results and other information to the State’s environmental rulemaking authority and the public on several occasions.– Continued to serve as the State’s Integrated Report Coordinator and administrator of the State’s water quality assessment databaseKey Achievements: Developed the State’s External Data Framework (EDF), the first program of its kind in the country. The EDF provides a streamlined, transparent process enabling external parties to share water quality data with IDEM for use in CWA programs:– Architected the programmatic framework– Wrote the copy for the program website– Collaborated with other scientists to develop technical requirements– Wrote the technical guidance document for EDF participants and provided technical assistance– Presented the EDF to the public and professional associations at events– Invited to speak at national scientific conferences to introduce the EDF as a model for other states to increase data sharingAlso planned and led the development of an innovative online system for preparing and reviewing quality assurance project plans (QAPPs) – a critical component in ensuring the quality of data shared through the program.

Indianapolis, Indiana, Us

Served as the State of Indiana Integrated Report Coordinator: – Developed the State’s Integrated Water Monitoring and Assessment Report (IR) for submittal to the U.S. Environmental Protection Agency (EPA) every two years.– Collaborated with other scientists to conduct water quality assessments in keeping with the federal Clean Water Act (CWA).– Administered the State’s water quality assessment database, entering all assessment data, performing quality assurance of the data, developing queries to provide the information needed to develop the IR and respond to public information requests.

Indianapolis, Indiana, Us

Served as both the Quality Assurance (QA) manager and Grant Project Manager for the State’s Nonpoint Source (NPS) Program:– Reviewed and approved quality assurance project plans (QAPPs) submitted by grantees for their water quality monitoring projects.– Authored new technical guidance and developed an online template to make developing QAPPs easier for grantees.– Provided grantees technical assistance with their water monitoring programs.– Managed 6-8 grant projects at any given time in addition to primary duties as QA manager. – Participated in the program's annual grant proposal review and selection process, reviewing between 40-60 proposals competing for approximately $4.5 million in federal pass-through funds awarded each year.

Indianapolis, Indiana, Us

– Authored and delivered environmental geology course lectures and laboratory assignments.– Developed an innovative and interactive, semester-long project to teach students how to investigate and evaluate environmental issues impacting their communities. The course focused on a real-life issue, requiring students to review and interpret a highly-technical environmental impact statement for a highly contentious road project underway in Indiana at that time.

Master Of Science (Ms) Degree, Geological And Earth Sciences/Geosciences

Bachelor Of Arts (Ba) Degree, Journalism W/Concentration In Science