Jody Biagini Email & Phone Number

Saint Paul, Mn, Us

● Oversee all planning and management for various campaigns across the Centers for Medicare & Medicaid Services, including the completion of a $7M digital media plan focused on Medicare Open Enrollment● Grow an evolving paid media practice, including talent acquisition and development, and acting as senior counsel to clients● Develop overarching strategic approaches to media plans across digital display, search, social media, broadcast, print and out-of-home advertising while concurrently outlining channel objectives and execution details to identify the targeting approach, KPIs, and success metrics● Plan, purchase, and optimize paid media campaigns across clients, with a focus on digital, paid social, and search, to ensure the highest ROI and reach possible● Regularly contribute to and forward new business pipelines and pitches and proactively seek opportunities for agency growth● Actively analyze in-market campaign performance and provide final direction and approval on key optimizations across data segments, creative units, and channels to achieve outlined plan objectives● Leverage full-stack knowledge of industry tools and technology to deliver best practices in data analytics, measurement, and optimization● Collaborate with creative teams to direct production of materials needed to fulfill advertising plans● Deploy expertise in time and project management to balance competing priorities and maximize productivity

Minneapolis, Minnesota, United States

● Recognized as an industry leader focused on AdTech innovation and advancements in digital solutions, such as zero, 1st, and 3rd party data integrations and activations, custom segmentation, media strategy, and thoughtful remarketing and message sequencing plans● Effective leader for the full media team, including media planners, channel leads across social, programmatic, search and partner direct channels, as well as the executional teams● Track record of building trust, mentorship, and partnership from colleagues and clients● Strategic lead on all RFP responses and new business opportunities, effectively presenting to top decision makers on agency value proposition, strategic approach, and data-driven results ● Develop overarching strategic approaches to all media plans across the agency while concurrently outlining channel objectives and execution details to identify the targeting approach, KPIs, and success metrics● Actively analyze in-market campaign performance and provide final direction and approval on key optimizations across data segments, creative units, and channels to achieve outlined plan objectives● Contributor to the agency blog, social posts, and video series discussing trends and disruptions occurring in the industry

● Successfully established and grew a top performing media team for the company, providing the largest earnings across the agency through our unique ability to understand client needs and deliver strategic media plans directly aligned to their business goals● Named in the 2019 AdWeek international list of top 100 Fastest Growing Agencies, a direct nod to our work in the media space, and in 2020 named one of Business Journal's Fast 50 based on revenue growth of 90.14% in less than two years● Manage a team responsible for growing client web revenue by nearly 50%, capturing upwards of 365,000 new registrants to organ donation programs through our NPO client work, and bolstering Covid-19 vaccines through client work in employee relations

● Played a multifaceted role of account manager, project manager, and strategist to ensure all moving parts worked in unison to deliver white-gloved, best-in-class client solutions and deliverables● Developed detailed timelines, agendas, and task assignments while maintaining daily contact with clients to nurture existing relationships and build trust● Oversee growth within active clients and build a deeper pipeline through assistance in business development opportunities● Continually collaborated with emerging paid media areas, such as social and programmatic, to refine go to market strategies

Greater Minneapolis-St. Paul Area

● Successfully led an inspired team focused on delivering key pieces of the consumers digital experience, including SEO, paid search, email marketing, and social media to ensure all areas worked in unison through omnichannel planning ● Continued responsibilities as an Account Executive

Greater Minneapolis-St. Paul Area

● Leaned into a startup culture through development of process improvement strategies, novel client pitches, introduction of new technology, and creative ideation with colleagues● Primary contact for assigned clients, delivering exceptional service to strengthen, maintain and grow relationships ● Identified new business opportunities and scoped new projects● Internal team liaison between client needs and final deliverables to ensure expectations were met and exceeded

Minneapolis, Minnesota, United States

● Lead digital analyst on the Media and Interactive Team, responsible for utilizing a variety of web analytics tools to gather results for consolidation into quarterly reports● Optimized digital campaigns to the best performing placements and sites to increase overall campaign results● Made strategic recommendations based on research, data tracking, and digital trends● Closely monitored digital media campaigns to ensure all deliverables were met● Researched, strategized, planned, and negotiated digital media buys for a variety of brand and direct response campaigns

Minnetonka, Minnesota, United States

● Debuted and championed a new revenue source through digital media to elevate channel away from "add-on" culture known throughout the magazine advertising sector● Implemented an ad ops platform and managed all digital advertising placements across twelve corporate websites and e-newsletters● Monitored placements and campaigns for performance and delivery, utilizing real-time optimization to drive ROI● Developed continuing strategies to increase advertising product performance● Advised and consulted sales staff in digital advertising inventory availability, scheduling digital campaigns, campaign optimization, campaign performance reporting, and up-selling opportunities

Minneapolis, Minnesota, United States

● Cross-functional team member focused primarily on paid search strategy and execution, SEO audits, and campaign and website analytics