Jody Burton Email & Phone Number

Frisco, Tx, Us

Provide strategic consulting, research, and program development services to Incendio clients on a contract basis. Scope of work is inclusive but not limited to market research, competitive analysis, project and program management, reporting, and reward catalog consultation.

Frisco, Texas, United States

CLIENTS: Hertz, Essilor, Comcast, GameStopAs Associate Director, Client Success, I led a team of 10+ indirect reports, providing mentorship and guidance to enhance team performance and client satisfaction. I served as the primary contact for key clients, ensuring exceptional service delivery and fostering long-term relationships. I developed and implemented strategic client engagement plans that drove client retention and satisfaction. My role involved managing Profit and Loss and Year Over Year gross profitability, encompassing staff forecasting and strategic planning. I oversaw and managed client billing processes, ensuring exceptional accuracy and promptness. I developed and maintained comprehensive budgets to support strategic financial planning and stringent control measures, efficiently allocated resources to maximize operational effectiveness, and secured project success. I conducted meticulous revenue forecasting to predict financial performance and inform strategic business decisions. Additionally, I supervised payment processes to guarantee timely and accurate settlements, enhancing overall financial reliability. I conducted performance reviews and provided feedback to ensure improvement and alignment with organizational goals. Collaborating with cross-functional teams, I delivered integrated solutions that met client needs and exceeded expectations, and I facilitated the onboarding of new clients, ensuring smooth transitions and comprehensive understanding of their needs.Recognitions:- Received Best Team Member award two years in a row (2020, 2021)

Dallas/Fort Worth Area

CLIENT: KelloggIn my role as Sr. Manager, Partnerships and Procurement, I led all aspects of reward catalog business management, including procurement, inventory management, asset tracking, purchase orders, accounts payable, and fulfillment of all rewards (hard goods, digital rewards, coupons, and sweepstakes). I developed vendor relationships to ensure effective product catalog merchandising and timely delivery of rewards. I managed sweepstakes and promotions on KelloggsFamilyRewards.com, ensuring compliance with promotional guidelines. By analyzing market trends and customer preferences, I optimized reward offerings and enhanced the overall customer experience. I implemented cost-saving measures and negotiated favorable terms with vendors to improve profitability. Coordinating with marketing, I developed promotional materials and campaigns for sweepstakes and rewards programs, ensuring all rewards and promotions met quality standards and client expectations. I also identified and implemented process improvements to enhance operational efficiency and customer satisfaction.Recognitions:- Won Kellogg's award for outstanding agency partner

Grapevine, Tx

As Marketing Manager, Loyalty at GameStop, I oversaw the sourcing and acquisition of products for the reward catalog, ensuring a diverse and appealing selection. I developed and executed marketing strategies to promote the reward catalog and drive member engagement. Strategically curating and organizing products within the catalog, I enhanced visibility and appeal. I collaborated with the creative team to design visually compelling promotional materials and product displays. I monitored and managed inventory levels to ensure product availability and minimize stockouts. Generating and tracking purchase orders, I ensured timely and accurate processing. I managed the accounts payable process, ensuring timely payment to vendors and accurate financial records. I developed vendor relationships and partnerships to ensure effective product catalog merchandising and competitive pricing. Delivering program performance reporting, I focused on customer segmentation, program impact, ROI, and user demographics, providing KPI performance recommendations and adjustments to optimize program outcomes and customer satisfaction. I also developed social media content, driving engagement and fostering a sense of community among loyalty members. Conducting market research and competitive analysis, I informed program strategies and enhanced the value proposition.Recognitions:- Concepted and built the Star Wars May the 4th Be with You campaign which was so popular it crashed the GameStop website- Brought in 3rd party partner Think Geek which was such a great fit GameStop ultimate bought the company

CLIENT: GameStop

CLIENTS: Pepsi, Tabasco, Pizza HutAs Print Producer at TracyLocke, I managed the full lifecycle of print production, from gathering client requirements to production and distribution. I identified and selected suppliers through a competitive bid process to ensure budget compliance and optimal pricing. Developing project plans, I served as project manager, ensuring timely delivery and coordination across teams. I managed cross-functional teams, maintaining all production schedules and addressing any issues during production. I was responsible for photographic retouching and color correction for final production, ensuring visual consistency and quality. Overseeing financial aspects of print production projects, I ensured cost-effectiveness and budget adherence. I established and maintained strong relationships with vendors, negotiating terms and managing contracts. I implemented rigorous quality control processes, ensuring all print materials met client specifications and standards. Introducing new print techniques and materials to enhance the final product, I stayed ahead of industry trends. I acted as the primary point of contact for clients during the production phase, ensuring their vision was realized.Recognitions:- Received top prize for best PBG campaign (2008)

Dallas, Tx

CLIENTS: Pepsi, Pizza Hut, Meow MixAs Account Supervisor at N-GEN Studios, I strategically led all account services for multiple clients, ensuring alignment with client objectives. I scheduled all print projects for the Pepsi account, coordinating resources and timelines to meet client deadlines. Developing project estimates, I stayed on budget and ensured projects were delivered on time and within financial constraints. Utilizing Adobe Photoshop and Illustrator, I made revisions as needed, maintaining high standards of design and accuracy. Successfully retaining and growing key client accounts through exceptional service and strategic planning, I led a team of account managers and coordinators, providing guidance and support to ensure project success. I established performance metrics and reporting systems to monitor project progress and client satisfaction. Collaborating with creative teams, I developed compelling concepts and campaigns that resonated with target audiences. Identifying potential project risks, I implemented mitigation strategies to ensure smooth project execution.Recognitions:- Received Star Award for going above and beyond the call of duty (2006)

Irvine, Ca

As Account Executive at TracyLocke, I managed financial and billing responsibilities for client production projects, ensuring accurate invoicing and budget adherence. I developed and executed strategies for photo shoots and radio spot production, coordinating logistics and creative elements. Serving as the SPOC for radio stations, I managed client relationships and production projects. Designing successful field promotions and marketing campaigns, I supported client objectives in designated California markets. Facilitating the onboarding process for new clients, I ensured a smooth transition and understanding of client needs. Analyzing the effectiveness of marketing campaigns, I provided insights and recommendations for improvement. Organizing and managing client events and promotions, I ensured seamless execution and maximum impact. Building and maintaining relationships with key stakeholders, I ensured their needs and expectations were met. Identifying and implementing process improvements, I increased efficiency and client satisfaction.Recognitions:- Team awarded best PBG business unit for outstanding Pepsi promotions in Southern California- Built partnership with popular San Diego radio personality to integrate Pepsi into his morning show

CLIENT: PepsiAs Project Manager at TracyLocke, I developed workflow design for client collateral, outdoor, radio, and television production jobs for multiple business units. Coordinating with internal stakeholders, I managed timelines, resources, and deliverables, ensuring high-quality outputs. I implemented tracking systems to monitor project progress and ensure timely delivery. Addressing and resolving any project-related issues promptly, I minimized disruptions. Maintaining comprehensive project documentation, I ensured all relevant information was accurately recorded.ACCOLADES:- Received award for most creative employee on the business side (2003)- Awarded best brainstorm facilitator (2002)