Jody Dankberg Email & Phone Number

Elk Grove Village, Illinois

Greater Chicago Area

• Manage procurement of licenses, including preliminary research, contract negotiations andexecution, as well as day to day communication and approvals
• Liaison between cross-functional internal product development teams from various disciplines including programming, industrial design, engineering, graphics, purchasing and external licensingpartners
• Oversee and implement multi-tier global marketing strategy for product pricing, promotion,placement and pricing for different markets including commercial coin op, pinball collectors and the casual recreation room buyer
• Launched and maintain cross-platform social media program focused on driving brand engagement, pinball awareness and uniting the pinball community
• Established and implemented corporate identity, style guides and brand personas for delivering consistent messaging across all platforms and consumer touchpoint
• Supervise and execute all aspects of trade show, convention and event promotion and logistics, from budgeting and staffing to travel and accommodations to booth conceptualization andexecution.

Greater Chicago Area

• As Director of Marketing and Artist Relations for US Music Corp, a $65 million company, I was responsible for driving sales revenue and all aspects of marketing for five distinct lifestyle brands, eachwith extremely.
• Repositioned brands and increased consumer awareness of US Music Corp as a leader in the music industry
• Generated campaigns for each of the brands including print, online, viral and in-store.
• Managed and coordinated all public relations activities, including product reviews and placement,press releases and special feature articles in such publications as Guitar World, Premier Guitar and Acoustic Guitar.
• Assisted in new product conceptualization and development to achieve the most successful product launch in the history of Washburn, the award-winning HM Series of electric guitars
• Restructured the entire artist roster for all US Music Corp brands to increase visibility of the brands in front of the guitar playing community.

Phoenix, Arizona Area

• Co-founded and launched an amplifier company from the ground up, leading to 5x growth in revenueafter the first year in market through a focused, proactive product distribution plan targeted for entree into all major.
• Pioneered musical instrument marketing by targeting a more qualified sub-set of consumers with anaffinity towards the great young guitar players of the current generation in a cradle-to-the-grave approach
• Supervised Product Conceptualization and Development to adhere to core business values and company mission statement