Jody Gibson Email & Phone Number

• Perform a variety of services for small business owners, including copywriting, copyediting, proofreading, photography, layout and design, research, strategy, campaigns, creating promotional items, and production resources for clients such as Westave Cellars, Texas Olive Oil Co., the Austin Plastic Surgery Center, Hill Country OB/GYN, The Academy of Golf Dynamics, qd solutions, Concrete Solutions Inc., Marina Press, and Accident & Family Chiropractic Clinic.• Provided copy for qd Solutions that was part of an award-winning pharma campaign in the Rx Awards.

Abbott Park, Illinois, Us

• Built and executed global and regional product marketing campaigns in a highly regulated industry focusing messaging strategies and creative execution as well as brand adherence.• Created effective communication campaigns and measurable strategies to drive sales enablement, providing content, strategy, and execution of various internal and external sales and marketing materials.• Partnered with cross-functional teams on website content and redesign as well as app design and usability.• Collaborated on and manage communication and execution of one-off projects with multiple stakeholders including executives, vendors, creative services, legal, regulatory and compliance teams, and customers.• Streamlined creative work processes and make them more efficient by creating a division brand guide, claims matrix with Marketing and Regulatory, and a reference library of cited journals and documents.

Austin, Texas, Us

• Created infographics, issue briefs and reporting dashboards for chief health care officer. • Created, proofed, and edited content for publication, and did layout and design in producing health care marketing materials.• Worked with peers in Operations to pull data and create charts for executive use. • Created graphics and social media posts for Facebook, Instagram and Twitter as well as for eNewsletters.

• Rebranded surgeon and recreated all collateral for busy plastic surgery practice and surgery center including new patient surgery packet of branded promotional items. • Performed patient consultations, created client quotes, handled customer relationship issues, and trained office staff.• Responsible for all marketing, social media, vendor contracts, human resources, hiring, scheduling, and office-related functions of practice and two-suite surgery center.

Austin, Texas, Us

• Created and edited content, academic articles, fact sheets, programs, reports, and presentations.• Designed and produced all publications for the legislature, donors, and the general public. • Photographed policy presentations, special events (annual gala, Governor's book signing at the mansion) and staff member head shots, and created web graphics, invites, programs, certificates, promo items, banners and signage and more for the Events, Comms, and Right on Crime teams.• Managed freelance vendor relationships and assisted the Communications department with guidelines for branding.

• Assisted critical care units in assigned hospitals in complying with CMS and The Joint Commission standards regarding organ donation, provided staff and physician education and in-services, tracked hospital data of donation efforts, and built relationships that further the cause of donation with staff, physicians and administration. • Consulted with hospital administration on policies regarding organ donation, brain death and apnea testing, and Donation after Circulatory Death procedures, culminating in writing the official policy submitted to the St. David's Healthcare ICU subcommittee.• Created a webinar with TOSA's director and St. David's for annual physician CME ethics credit on St. David's HealthCast that has been viewed by doctors around the world. Title: Ethics: Ethical & Practical Issues in Organ Donation. Description: Michael Rosson, RN, CPTC, discusses ethical and practical issues and reports National Hospital Goals, Federal Regulations, and The Joint Commission standards in organ donation.

San Marcos, Tx, Us

• Returned to TX ST to teach Advertising Campaigns for Fall 2009 and one section each of Copywriting, Advertising Strategy and Execution (Portfolio), and Intro to Advertising (225 students) for Spring 2010.• Term contract for one year only to fill in for professor on sabbatical.

Plano, Tx, Us

• Creative project and print management, including the creation, design, publishing and negotiations/bidding of the institutional and consumer catalogs and all other advertising projects, including overseeing the design of magazine and web ads.• Oversaw content management and worked with the marketing VP on SEO, PPC, analytics, click-though rates, open rates of emailed newsletters and emails, etc. • Handled print media negotiations/buys with magazines such as Mac and PCWorld, and with affiliate marketing with various online entities.• Managed bidding and printing process for production of catalogs and collateral.

San Marcos, Tx, Us

• Taught courses including the senior capstone, Advertising Campaigns, Advertising Strategy and Execution, Advertising Copywriting, Introduction to Advertising, and International Advertising.• Served as co-advisor for the AAF NSAC team with Dr. Mary Ann Stutts of the Marketing Department, finishing third nationally in 2003 and 2004, and winning the national championship for client Yahoo! in 2005. Yahoo flew the team to Sunnyvale to present at their monthly marketing group meeting and also webcast the presentation to all Yahoo marketing offices worldwide. • Texas State's team received Yahoo's "Purple Cow" award, marking the first time it was given to someone outside the company.• Contributed as a member of the Name Change Committee and the university-wide marketing committee.• Served on the AAA Industrial Relations committee and was a member of the Austin and San Antonio Advertising Federations, as well as the national American Advertising Federation.• Presented at a 4As conference in Reno, Nevada, on running a successful NSAC class and student team.

• Relocated from Iowa to become marcom manager for start-up Baleo in the CRM tech space until the company went under due to lack of funding.• Wrote brochure copy, created PowerPoints for analyst presentations, wrote RFPs and managed advertising and public relations agencies/vendors.• Prepared for a tradeshow at Javitz in NYC in only three weeks' time, going from nothing to a product name, sales kit, website messaging/content, giveaways, and a 10x20 booth design, earning an employee of the month award.

Sioux City, Ia, Us

• WITCC was named the fourth fastest-growing community college system in the United States during my tenure as marketing director, with a record 16% increase in students one semester.• Marketed educational services to consumers; publicized events, courses, news and business operations about the college and its area campuses.• Managed a staff of four, including the college's printer/print shop. • Provided copy, edited, designed and published the college's first-ever President's Report, earning a national silver NAVTEC award.• Worked closely with the college's Foundation director on campaigns to procure donations.

Des Moines, Ia, Us

• Created ads, promotional pieces, PowerPoint presentations, newsletters, articles and photo stories. • Managed the trauma center's colon cancer, breast cancer and cholesterol screenings, the latter of which saw a large increase in participants following a successful direct mail campaign. The lab manager's nomination led to my Employee of the Month Award because of the screening's success.• Worked closely with the hospital's Foundation on materials, and with volunteers for screening assistance.• Provided media relations, and managed hospital tours for area groups.

Bachelors, Journalism And Mass Communication, Secondary Education

Masters, Mass Communications; Emphasis In Crisis Communications