Jody L. Jacobs, Mba Email & Phone Number

Pittsburgh, Pa, Us

Pittsburgh, Pa, Us

I manage a diverse portfolio of strategic projects for UPMC Central Pa., and UPMC Health Services Division. I support the senior executive team in developing growth, business development, and change initiatives that prepare and respond to market forces, and are aligned and integrated with the priorities of the organization. I serve as an in-house consulting resource on industry trends, market dynamics, and special projects that support the development of a consumer-focused enterprise.

Pittsburgh, Pa, Us

I support the development and implementation of a 5-year strategic plan for the UPMC Pinnacle enterprise, ensuring that the plans meet strategic aspirations and deliver stakeholder value. I support and lead strategy initiatives for the office of the CEO including, but not limited to scenario development, service line category and market entry strategies, competitive and market landscape assessments, supporting proforma development and M&As. I lead a team of analysts and project managers to deliver and develop the organization's strategic services as a center of excellence for the organization in a post-merger and highly competitive environment.

Hershey, Pa, Us

Key practice areas include:•Serving small to midsized businesses and departments within large corporations with market research and analysis, strategic marketing plan development, organizational change initiatives, commercialization programs, and partner development•Focus on training of best practices, employee/team engagement, relationship management, strategic implementation, business plan & presentation development•Enable strategic marketing and change management strategies, training and employee development, service and product launches•Employ customer engagement strategies, sales conversion strategies, lead nurturing, integrated online/offline omnichannel programs.•Specialized in advancing business initiatives, negotiations, identifying and implementing new ventures, strategic facilitation and training, entrepreneurial business coaching•Managed and facilitated teams across global regions and international time zonesResults achieved for clients include:• 30% ROI over cost of consulting services • $2.5 M in new revenue for SMBs• 80% increase in first-time appointments• 79% increase in customer response to marketing campaigns while decreasing historical spend • 40% increase in PR results• 74% percent increase in customer response to marketing calls-to-action• 184% increase in customer event registrationIndustries served: Medical & life sciences, health, medical device manufacturing, pharmaceutical processing, semiconductor, education, educational software (SaaS), cloud services, I.T., didactic training, business services, engineering technologiesClients Include: Greene, Tweed & Co., Institute for the Study of Business Markets, Penn State Smeal College of Business, Penn State University College of Medicine Translational Science, URETEK ICR Northeast, Hi-Tech Soil Stabilization, Hinton & Associates IT Consultants, StratascapeIT, EMDO Enterprises, Voith International

Lansdale, Pa, Us

Through a consulting assignment with Avid B4B, I served the chief marketing lead of this global company in building the market research and strategic marketing communications functions as a center of excellence. I embedded on site to support an organizational change initiative assessing existing procedures and programs, and leading change to implement best practices and new strategic approaches to serve the changing structure and culture within the company. Other support activities included: team development and support across three national time zones and three global markets, implementation of cloud-based systems to support virtual working relationships, product launches, implementation of digital strategies, high-profile customer events in the European market, implementation of strategic tools to improve marketing effectiveness. Results included reduction in previous marketing spend, while increasing sales leads and meeting or exceeding business objectives.

In collaboration with the CEO, I developed the client base of this capacity building consultancy working extensively with small- and medium-sized business, Fortune 500 organizations, and non-profits. This consultative practice focused on strategic alignment, marketing strategy, organizational design, collaboration methods and business and executive coaching for clients such as New York City Small Business Services, and Women Impacting Public Policy (WIPP), Count Me In for Women’s Economic Independence, Make Mine a $1M Business, WBENC.With support and mentorship from the founder, I incubated and launched consulting practice, Avid B4B, maintaining a collaborative relationship with EMDO Enterprises.

Lancaster, Pennsylvania, Us

First entrepreneurial venture comprised of joining two partners in an established B2B marketing and consulting firm to achieve a 40 percent ownership stake in the business. Responsibilities included new business development, account management, marketing and industry relations, day-to-day business operations of the firm. Core practice areas concentrated on assisting SMBs to Fortune 500 firms, and academic institutions in complex sales/donor strategies with multiple decision makers in long sales cycles. Business Development: New business activities, proposal development, response to RFP's, business partnerships, industry relations, public speaking. Association relationships included: Department of Labor & Industry (MANTEC), Institute for the Study of Business Markets, World Trade Center of Central Pa., Energy Association of Pa., American Planning Association.Strategy:-I developed successful programs for my clients including business development and sales conversion/enrollment/donor strategies to support business plan objectives, and diagnosing and improving lead development processes within the business development cycle.-Program development included business coaching and training for clients to ensure their ability to achieve successful strategy implementation.-Frequently asked to facilitate clients' annual/five-year planning, focus groups, and provide business analysis.Results:-Department of Labor & Industry (MANTEC), independently audited the programs I developed, finding that clients received a 30 percent ROI over the cost of the agency's services (2011).-Personally grew agency revenues by 40 percent within my first six months of joining the firm, including the agency's first international clients including Nexans, German-headquartered FESTO Corporation and Fortune 500 Bosch Group.-Business analysis of post-secondary education client (CNA medical training) resulted in $1M of new revenue.

I was recruited to join the senior executive team to develop and launch a multicultural marketing start up providing B-to-B and B-to-C marketing services in the U.S. and South America. Additional responsibilities were to the parent company in developing protocols and training for the new business development and account service team: market assessment, program development, account management, client engagement, and business strategies to introduce the existing client base to updated service offerings.Clients served include: Life Science: Agilent Technologies, Adhesives Research; Medical Device: DENTSPLY, Miltex surgical instruments, Healthcare: WellSpan Health; Food and Drug manufacturing: Wolfgang Private Label and Co-Manufacturing; Movement Technologies: MAHLE (RTI Technologies).Following successful launch of the owner's new business division, an ongoing business relationship continued with my company Avid B4B.

Lancaster, Pa, Us

•Oversaw $5M in sustainable agency revenue and developed a consulting team for a top 3 client for global business unit of Bosch Group for eight years•Consulted clients to implement B-to-B marketing and sales programs to meet business objectives •Developed and implemented global B-to-B marketing strategies with client and vendor partners to achieve business results•Thought leadership approach designed to keep clients on the forefront of strategy, technology, and market trends including consultative sessions, training, and presentations•Positioned role as an extension of Bosch Group’s corporate marketing function to ensure collaboration and client ROI•Markets served included NAFTA, Europe, South America, Asia-Pacific•Key partners featured Google, Worldwide Partners, Summit Publishing, Penton Publishing, Reed Business InformationNew Business Acquisition Strategy•Secured position as lead agency and strategic partner with the Bosch Group, increasing agency’s national ranking from a top 30 position to top 10 •Grew agency relationship with this client from $40,000 to $3M+ in revenue within nine months Organizational Change Management Expertise•Agency lead for Bosch Group’s post-merger organizational change management initiative. •Traveled with and gave strategic support to CEO/executives during post-merger integration project (2 years)ROI Planning and Accountability•Developed and managed brand marketing programs for client Bosch Rexroth resulting in expanding brand awareness levels from zero to 50 percent to 65 to 85 percent by the end of the first year placing company in a strong third position in the majority of markets served•Strategic PR campaign resulted in $1.5 annual ad equivalency with ROI of 30:1Thought Leadership and Training•Marketing education forums for Bosch Rexroth sales and marketing staff, strategic distributor partners •Keynote speaker for client international marketing forum in Lohr, Germany in 2006

Developed and implemented change initiative to transition the company from silo'd business development and B-to-B marketing structure to a cross-divisional, vertical market strategy. Instituted first market analytics capability for the North American region. Developed key partnership with global headquarters in Sulzbach, Germany to achieve successful global/local international collaboration. Instituted proactive, integrated marketing best practices across multiple business/technology divisions, engineering, distributor partners, agencies, and vendors.

Smeal College Of Business Executive Master Of Business Administration (Mba), Strategy Implementation, Organizational Change, Marketing, Business Management, Entrepreneurship

Bachelor Of Humanities/Communications