Jody Wilson Email & Phone Number

Tampa, Florida, Us

Tampa, Florida, Us

Responsible for the management of high-impact global marketing programs, ensuring accurate and on-time execution to meet business targets and overall goals.● Build new universally adopted, cohesive campaign process for brief management, planning, asset creation, and execution across global marketing ● Led collaborative creative and strategy teams through development and delivery of seven solution and industry-based, in-market campaigns 18 months● Develop and optimize project management methodologies, process workflow, and cross-departmental communications to complete 95+ annual projects● Observe and advise agile team activities to identify pain points or roadblocks and quickly course correct to meet project goals in a knowledge-sharing environment● Managed lead gen and brand awareness campaign of new product offerings; delivered key learnings and conversion data to inform direction for future messages or tactical delivery ● Serve as Seismic platform owner responsible for training, adoption, inventory management, and usage data for 150+ content pieces

Tampa, Florida, Us

Translated business objectives into strategies through solution-based and seasonal content creation with research, production, and distribution of relevant industry and market topics. ● Managed website resource hub with 100+ content pieces including articles, case studies, eBooks, sell sheets, videos, and whitepapers● Created and presented internal tools including playbooks, emails, video guides and live Q&A sessions to educate sales teams on content to use in prospecting and social promotion● Championed new process to analyze 60+ technology testing programs, capturing first-party data that enhanced product positioning and value props informing new content creation● Built and analyzed dashboards to monitor performance of marketing initiatives and demonstrate ROI● Owned annual content calendar to provide transparency of content and marketing activities

St Petersburg, Florida, Us

Achieve marketing and sales objectives by contributing strategic, marketing plans; preparing and completing action plans; implementing production, all while adhering to customer-service standards. Focus on researching demographics, analytics, competitor data, and industry research statistics to develop compelling marketing campaigns; prepare supporting performance reports by collecting, analyzing, and summarizing sales data. Be a key player in supporting sales staff through development and distribution of in-market materials including case studies, emails, vertical collateral decks with supporting internal reference and FAQ documents. Create copy developed with smooth readability to ensure clear, story flow within all forms of B2B communications.

St Petersburg, Florida, Us

Managed marketing relationships between Walmart.com and advertisers to create powerful digital content campaigns.

Orlando, Florida, Us

Managed the strategic development, maintenance and growth of all digital platforms including multiple websites, ecommerce platforms, mobile sites, mobile apps, social platforms and email marketing. Lead a team and direct the positioning of pricing and content initiatives across all platforms to elevate the brands and drive revenue. Supported and enhanced SEO efforts through both paid and organic search focusing in strategic planning and testing of ecommerce and content landing pages to increase results and awareness. Ensured synergies are identified throughout all project management to best benefit the organization.

Orlando, Florida, Us

Managed mainline advertising and creative for TV, radio, OOH, digital display and search, print, and overall campaign identity development for 5 parks as well as internal divisions with a focus on digital advertising creative development and landing page recommendations as well as analytic review for real time change and results.

Orlando, Florida, Us

Managed all aspects email marketing for multiple disciplines across five parks and email database growth through the launch of company-wide email master preference center. Tasked with growing the organization’s online presence through the initial launch and development of two company Facebook pages. Project manager of Busch Gardens Tampa Summer Nights consumer event with focus on overall strategy alignment and in-park activation.

Bachelor Of Arts, Mass Communications - Advertising

Associates, Graphic Design