Chief of Staff to PG&E Corporation CEO

Channels Management and Crisis Communications• Manage strategy across multiple communications channels – including daily all-employee digital newsletter and intranet site – to ensure messaging and approach are aligned with company goals.• Focus on storytelling across channels to best reach a diverse audience of 23,000 employees.• Manage team of six communications professionals.• Serve as Public Information Office (PIO) for after-hours shift rotation, leading and executing media strategy for emerging events, including gas, electric and cybersecurity issues.Executive Communications and Event Management• Manage team responsible for designing and executing company-wide events, including all-employee meetings, officer meetings, line-of-business events and officer field visits.• Ensure that company events align with enterprise goals and objectives, while engaging audiences.• Develop and support communications for senior leaders of the company, including the Chief Executive Officer and Chief Information Officer.Information Technology Communications• Have led internal and external communication strategies for four PG&E Chief Information Officers (CIOs).• Design and implement communications and events to inform and engage Information Technology team of ~1,200 employees. • Write compelling communications for CIO, including blog posts, internal emails, talking points for media interviews, and speechwriting for events.

• Key member of client leadership team that provided public relations counsel to SAP, a global enterprise software company and one of the most strategic accounts for the agency.• Served in increasingly more senior roles during tenure at agency, eventually acting as global agency lead for SAP’s content services group.• Helped manage the growth and strategic development of the Burson-Marsteller Technology Practice and San Francisco office.• Enforced clear, strong communications by providing counsel on overall content development strategy and by directly owning editorial projects.• Managed a team across time zones and geographies, ensuring that project work “follows the sun” for timely deliveries.• Provided counsel on clients' social media presence, from executive blogs to Twitter handles.• Served as Editor of SAP's internal newsletter, distributed daily across the Global Communications Team, including members of the SAP Executive Board.• Developed and executed the PR strategy for SAP’s largest annual event – SAPPHIRE – for four years.

• Provided strategic guidance on content strategy and developed content for a variety of clients on a contract basis.• Wrote press releases, media pitches, bylined articles, corporate marketing materials, newsletters and executive biographies. Contributed to executive and employee communications.• Worked directly with each company’s product managers and executives to conduct interviews and secure approvals on final materials. Interfaced with clients’ customers, partners and affiliates for interviews and approvals

• Managed the public relations strategies and tactics of multiple agency clients, primarily small businesses in the high-tech industry. • Developed press strategy to ensure consistent, high-impact media and analyst results. Assumed primary accountability for client satisfaction and account profitability.• Created compelling and persuasive written materials. As in-house content specialist, contributed to writing projects for multiple clients.• Managed and mentored junior staff at the agency.

• Planned and implemented public relations activities for agency clients in the high-tech industry – including Novell, Intershop, AltaVista, Hewlett-Packard and Iomega. • Developed press strategy, managed media tours, determined media targets, performed outreach, managed press interviews and secured coverage in targeted publications.• Recognized by agency for superior writing skills. Lobbied for and secured a newly created position as in-house technical writer, developing content for multiple agency clients.

• Planned and implemented marketing and public relations activities for a leading Internet development firm. • Ensured public visibility of the company through awards programs, inclusion in industry and general press, and representation at industry events.• Promoted new business development by contributing to RFIs and RFPs.