Partner with ad agencies to create effective package designs, meeting data-driven marketing strategy, for the Snacks business, including Kettle Chips, Cape Cod Chips, Emerald Nuts, Pop Secret Popcorn and Snyder's of Hanover Pretzels.

Led the in-house Creative Services team to ensure the company brand voice, look and position were communicated with clarity and consistency across all advertising mediums including print, in-store collateral and display, online and digital media and broadcast