Jody Shilliday Email & Phone Number

Responsible for the business processes, tooling and customer data architecture supporting Adform’s pre-sales, post-sales and professional services teams. Also responsible for customer education and certification, customer NPS, the commercialisation of Adform’s client services catalogue, and overall service profitability. Redefined and launched the customer.

Overseeing the global team of Senior Directors and Directors consulting and onboarding Adform’s highest tier of clients (including IKEA, UBS, SKY, BT, Vodafone, Deutsche Telekom) and Global Holding Groups (Havas, Dentsu Aegis Network, WPP, Publicis Groupe, etc.)Providing strategic recommendations and thought-leadership to clients on business solutions.

London, United Kingdom

London, United Kingdom

Department Lead for the Trading Desk and Social Media teams in award-winning specialist Mobile marketing agency. Reversed employee and client churn, growing client business x10 within the first year. Won new clients, including Apple, Expedia, Uber, and Facebook, leading to opening new team hubs in San Francisco and Los Angeles, and managing a department of.

Global department lead for paid social media operations for clients in the main Publicis agencies (Starcom, MediaVest, and Spark.) Managing a team of 25 specialists (to Associate Director level)Responsible for establishing new revenue stream, increasing revenues to £25-30M yearly and growing the client portfolio to over 70 clients in 130 markets..

London, United Kingdom

Lead and managed specialist SMG Social Ads Department - responsible for UK and Global client's integrated Social strategy, covering Facebook, Twitter, LinkedIn, emerging platforms, social listening, creative and content - Reported to Director of Performance and Biddable Media, Board Members.Responsible for a portfolio of over 50 clients in over 130.

London, United Kingdom

Lead and managed specialist SMG Facebook Ads Team - Reporting to Director of Performance and Biddable Media.Grew the team from 1 to 9 members. Grew Clients and Accounts tenfold to establish the London-based SMG Facebook Ads Team as Centre of Excellence within the wider global SMG community.Representative on Facebook Product Council and Beta Partner.

One of Founding Members of TBG Facebook DepartmentHelped Test and Develop One Media Manager TechnologyTraining of new Global StaffReported Direct to Client, to Client Services Director

Responsible for Digital Planning and Buying, Implementation, Reporting and Optimisation of Display Campaigns.Reported Direct to Client, to Head of Display, and to Client Services Director.Managed and Implemented Affiliate Programmes on multiple networks, working with Assistant.Reported Direct to Client Services Director and Head of Display.