Making a positive difference for agencies is what motivates me to do what I do every day. I’m driven by my desire to show them they already possess everything they need to control their new business destiny. Before starting The Sutter Company, I’d spent nearly two decades leading business development teams at large global agencies like R/GA and Havas.Then, I found myself working with smaller firms that didn’t have the resources to invest in a big (or any!) internal new business team. They struggled to: ✴ Find enough of the right clients✴ Win consistently✴ Tame what felt like a chaotic and overwhelming processIf these agencies were going to be successful at consistently generating new business, two very important things had to be in place.First, the agency CEO had to be 100% committed to the effort. My business is built on the belief that the CEO is the best business development resource a small agency has because they’re the hungriest, the agency’s most passionate boosters, and they do what they need to do to grow the business.Second, the only sustainable business development plan is one based around the strengths of the CEO and her leadership team. My coaching, mentoring, training, and “do it for you” programs offer small agencies the support they need for POSITIONING that attracts prequalified leads consistently, CONVERTING leads into revenue, and SCALING new business systems repeatable and predictable resultsI’ve worked with agencies around the world on the mindset, tools, and routines they need to promote a culture of new business. And, I’ve been honored to share my ideas with agency owners at major marketing events like HubSpot’s INBOUND and The Drum’s Pitch Perfect conference in London, and ICA’s Agency Transformation Summit in Toronto.If you’d like to learn more about working with me, let’s talk. Find a time that works for you here: https://bit.ly/callwithJody