Joe Bartling Email & Phone Number

Kansas City, MO, US

Kansas City, MO, US

Teach Business Analytics to graduate and undergraduate students in the Bloch School of Management at the University of Missouri - Kansas City

Kansas City, MO, US

Teach courses on business analytics and data science to undergraduate and graduate business students at the University of Missouri at Kansas City

Minneapolis, Minnesota, US

Provide thought leadership and Data Science support for the Marketing division.

Leawood, KS, US

Kansas City, Missouri, US

Lead Data Science efforts in support of the direct to consumer business.

Capelle a/d Ijssel, Zuid- Holland, NL

Guide and develop a team of Data ScientistsLead and conduct data science activities driving the CX effort for Hallmark businessesincluding: -Key drivers analysis for surveys -Text analytics for open end survey questions -Identification of clients for up-sell and cross-sell -Churn analysis

Kansas City, MO, US

Led Analytic activities in support of H&R Block initiatives.Led the effort to select analytics tools for H&R Block's Hadoop platform. * Open source R and RStudio was the winner of the RFP - Saving over $1 million vs. the commercial solution. * Currently involved in rolling out and training the staff on R, Spark and Hadoop

Calgary, AB, CA

Built an Analytics Center of Excellence at H&R Block Canada. This included skills development, metric development, software selection, data identification and development, opportunity identification, analysis, and communication up to the “C” level.Guest Speaker at the 2016 Escape Big Data Conference in Chicago. Topic: Public Health Analytics Using the.

Kansas City, MO, US

• Led Marketing Mix Optimization, Media Analysis, Database Marketing, Data Mining, Program Measurement, Client Segmentation, and Client Analysis activities in support of Marketing for the Retail Tax business and the H&R.
• Sold a Marketing Mix Optimization process into the company and now manage the effort. This process has saved the company $25 million annually while maintaining marketing effectiveness.
• Led efforts in support of H&R Block Bank product analysis. HRB Bank has one of the largest debit card programs in the US.
• Led the effort to optimize, execute and measure the annual direct marketing effort (direct mail, e-mail and client calling) which involves approximately 40million contacts and generates $20 million in incremental.
• Led media analysis and testing efforts to determine the impact of various messaging and weight.
• Member of the Acxiom Advanced Analytics Advisory Board

Kansas City, Missouri, US

• CRM Analysis Manager - Advertising Division (11/98 – 9/00): Led all Marketing analysis activities for the Gold Crown Card loyalty program. Developed and managed the corporate consumer segmentation scheme and the client.
• Led the analysis efforts against the most profitable group of consumers, the 12 million Gold Crown Card members.
• Designed, and managed the systems and processes to target consumers for the Hallmark Direct program (approx. 45 million consumer contacts in 2000).
• Was invited annually to present a lecture on database marketing and consumer segmentation to graduate business students at the University of Wisconsin - Madison.

Advanced Data Science Certificate

Ms, Predictive Analytics

Ma, Economics/Business

Bs, Statistics/Mathematics